11/03/2021
π In this new world of social media, video content reigns supreme.
Do you still doubt to make video for your brandβ
I will share with you some facts on this topic below.ππ»
1οΈβ£ If youβve logged in to any social media platform recently, the chances are youβll have seen video content within the first 10 seconds.
This is because video content typically performs best with most algorithms, based on the fact it captures a viewerβs attention for longer.π
And the longer a viewer engages with a piece of content, the more likely an algorithm will boost that content to a wider audience.π₯
2οΈβ£ Not only does video content get more engagement than other content types, it typically sticks around for longer.
π½ An Instagram videos, for example, can be surfaced in users for weeks, even months, after it is first published.
3οΈβ£ Even in 2020, a study showed that 54% of consumers wanted to see more video content from the brands or businesses they support.
Video has grown in popularity across every channel. In 2021,π users spent a weekly average of 6 hours and 48 minutes watching online videos, a 59% increase from 2019.
4οΈβ£ Producing quality video content may be more time consuming than taking a photograph, but once complete, you can use it to reach different audiences across multiple platforms.π©πΌβπ»
5οΈβ£ In 2021, being a brand is so much more than selling products.
More than ever before, consumers want to know about the values and people behind the brands they buy from β and video is one of the most effective ways to do this.ππ»
If you want to know how to make an amazing video for your brand, please DM.π©