Skipping Girl

16/04/2026

https://mumbrella.com.au/how-dairy-farmers-turned-skipping-girl-into-scrolling-girl-920548?utm_campaign=17418545-Mumbrella_The_Daily_Newsletter&utm_medium=email&_hsmi=414051727&utm_content=414051727&utm_source=hs_email

At face value, it doesn’t quite add up: a 126-year-old dairy brand, a neon girl glued to her phone, and a downbeat message about the epidemic of mindless scrolling among Australia’s youth.However, that incongruity was exactly the point for Dairy Farmers. Over the past 18 months, the brand has be...

13/04/2026

Just a short break

13/04/2026

https://www.3aw.com.au/skipping-to-scrolling-the-sign-getting-kids-offline-and-outside/

Melbourne’s most iconic neon sign is set to be transformed, with a replacement being switched on from today. The “Skipping Girl” is set to be replaced with a new sign dubbed the “Scrolling girl” in a move to encourage kids to get off social media. Speaking to 3AW Breakfast, Lauren Jumps, p...

18/06/2025

https://www.realcommercial.com.au/news/abbotsford-iconic-skipping-girls-multimilliondollar-transformation?campaignType=external&campaignChannel=syndication&campaignName=ncacont&campaignContent=&campaignSource=newscomau&campaignPlacement=realestatemodule

Melbourne’s iconic Skipping Girl has undergone a major makeover, transforming into a premium destination. See inside.

16/06/2024

19/04/2024

https://www.abc.net.au/listen/programs/melbourne-breakfast/hunt-for-audrey-skipping-girl/103744462?utm_medium=social&utm_content=sf272756310&utm_campaign=abc_melbourne&utm_source=m.facebook.com&sf272756310=1

Sammy J wants to know the history behind Audrey, the iconic skipping girl vinegar sign in Abbotsford.

22/12/2021

https://www.realcommercial.com.au/news/skipping-girl-melbourne-iconic-building-sold-for-20m-in-offmarket-deal

The Abbotsford building with the famous Skipping Girl sign has changed hands in a multimillion-dollar sale. But what does it mean for the fate of local landmark?

20/07/2021

Original sign about to be taken down by Whelan The Wrecker. C.1968

05/06/2021

Some nice history here https://www.museumoflost.com/skipping-girl-vinegar/?fbclid=IwAR3A7eplA4y-t6CTP_uJ0Lef1mLEPl0UuIhYLAHRT6OY5smMXSkY1tkb4bg

Standing atop a building in Abbotsford is one of Melbourne’s most iconic symbols; the Skipping Girl Vinegar sign. And for a piece of neon, this Skipping Girl has lead an eventful life.

21/09/2020

Sad news

The woman who modelled for Melbourne’s iconic Skipping Girl Vinegar sign has died at 99. Irene Barron was 13 years old when she won a drawing competition. The prize was employment at Claude N…