03/02/2026
📣 The OMA has launched a clever new campaign — and it’s hitting our digital panels this week.
The ‘Deliciously affordable’ campaign will roll out nationwide, using the power of out of home to remind Australians that fresh, seasonal vegetables are both accessible and affordable.
What makes this campaign stand out is how smartly it brings sectors together.
It unites
• The growers producing Australia’s fresh vegetables
• The health experts shaping better food choices
• And out of home, the only medium capable of delivering a truly national message at scale
At yStop, we’re proud to support a campaign that shows what OOH does best. Reaching everyone, everywhere, in real world environments.
This is public and private innovation done right, using media to support healthier choices across communities nationwide.