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15/04/2026

When trying to understand how we got to this point of cold attitudes towards our animal victims, from farms to laboratories to zoos to circuses and antyhing in between, we can consider 'conditioning languaging', idioms taught to us generation after generation. Consider the phrases you have heard like the ones below:

Kill two birds with one stone:
Equates efficiency and success with the maximum amount of death for the minimum amount of effort.

More than one way to skin a cat:
Compares creativity and problem-solving to the gruesome mutilation of a companion animal.

Like a chicken with its head cut off:
Compares human panic or disorganization to the agonizing final seconds of an animal's slaughter.

Beat a dead horse (or Flog a dead horse):
Links the concept of wasting time to the physical abuse of a beast of burden, even after it has been worked to death.

Choke a horse:
Measures abundance or extreme size by the amount of material it would take to asphyxiate a large animal.

Curiosity killed the cat:
Uses the death of an animal as a metaphor for the ultimate punishment for stepping out of line or asking questions.

Bring home the bacon:
Equates the ultimate symbol of providing for one's family with the severed flesh of a pig.

Led like a lamb to the slaughter:
Weaponizes innocence and blind trust, normalizing the betrayal of an animal that trusts its caretaker right up to the kill floor.

Slowly boiling a frog:
Uses the gradual torture and death of an animal—relying on its inability to realize it needs to escape—as a metaphor for the normalization of unacceptable conditions.

Canary in the coal mine:
Normalizes the use of a fragile, sensitive animal as a disposable warning system, reducing their death to a mere data point for human safety.

Scapegoat:
Normalizes blaming the innocent to protect the guilty, originating from the practice of symbolically placing sins on a goat and casting it out to die.

Fatten the calf (or Kill the fatted calf):
Inextricably links celebration and hospitality to the ex*****on of an infant animal bred specifically for that purpose.

Shooting fish in a barrel:
Compares an easy task to the mass ex*****on of trapped, defenseless animals with no means of escape.

Sitting duck:
Frames vulnerability exclusively through the lens of a hunter's crosshairs.

A bird in the hand is worth two in the bush:
Teaches that capturing and possessing an animal (denying its freedom) is mathematically superior to letting it live in the wild.

Wild goose chase:
Compares a futile effort to the difficulty of hunting migratory birds.

Barking up the wrong tree:
Compares making a mistake to hunting dogs cornering a terrified animal in the wrong location.

Throw [someone] to the wolves:
Uses the natural predation of wildlife as a metaphor for human betrayal, vilifying wolves as mindless killers in the process.

Be the guinea pig:
Sanitizes the reality of vivisection by framing the trial of something new as accepting the role of a non-consenting subject in an experiment.

Take the bull by the horns:
Defines bravery and leadership as the physical domination and subjugation of a massive, powerful animal.

Break a horse:
Explicitly acknowledges "training" an animal as the psychological and physical breaking of their spirit so they submit to being property.

Let the cat out of the bag:
Links the revealing of a secret to the terror of a trapped animal (originating from a market scam where a stray cat was stuffed into a tied bag and sold as a piglet).

It's insidious and subtle, designed to condition us.

11/04/2026

What If Living Honestly Felt… Lighter?

A Vegan Action Global Deep Dive

You know that feeling when something doesn’t sit right… but you go along with it anyway?

Most of us have been there.

We’re taught what’s “normal.”
We’re told what’s acceptable.
And over time, we learn to ignore that quiet voice that questions it.

But holding that contradiction — knowing something causes harm, yet continuing to support it — is exhausting.

In this video, we explore a simple but confronting idea:
morality isn’t defined by the person making the choice…
it’s defined by the one experiencing the consequences.

When we apply that honestly — not just to human rights, but to all sentient beings — the line between right and wrong becomes much clearer.

The difficult part isn’t understanding it.
It’s facing it.

Because once you see it, you can’t unsee it.

But there’s also something people don’t talk about enough:
the relief that comes when you stop resisting that truth.

When your actions finally align with your values…
there’s no more mental gymnastics.
No more justifying.
Just clarity.

This isn’t about being perfect.
It’s about being honest.

If it wouldn’t be okay for you —
why is it okay for them?



📍 Vegan Action Sydney
🌱 Real conversations. Real reflection. Real change.

Horse Racing literally kills!!! Be there tomorrow at Randwick Racecourse to Rally against the supposed "Grand Final" of ...
10/04/2026

Horse Racing literally kills!!! Be there tomorrow at Randwick Racecourse to Rally against the supposed "Grand Final" of Horse racing...This is not sport, it's enslavement and abuse of beautiful sentient horses and we will speak up for them....🐎🐎🏇🏇

Thoroughbred racing is a gambling fuelled industry which overbreeds horses and discards those that don’t make it to the track or aren’t suitable for breeding. Horses continue to suffer injuries and death on and off track, including being sent to slaughter. You bet, they die.

Join Animal Liberation alongside collaborating organisations to rally against "The Championships" Day 2. RSVP for the event here: https://www.facebook.com/share/18LNpWjYMy/

Behind the fancy dress ups, this is an industry built on the suffering of horses.

Stand with us and let's remind members of the public that animal cruelty has no place in society.

08/04/2026

He didn’t argue.
He didn’t deny it.
He already knew.

He said he’d been vegan once… but somewhere along the way, he “forgot to care.”

He acknowledged the cruelty.
He agreed the suffering was real.
He admitted that if it were happening to him, it would never be acceptable.

And yet, his choices still support it.

This is the reality we face — not ignorance, but disconnection.
A gap between what we believe… and how we live.

Because morality isn’t proven in words.
It’s revealed in who pays the price for our actions.

And right now, it’s not us.

If it wouldn’t be okay for you —
why is it okay for them?

It is the victim of another person's choice who decides whether something is right, wrong or moral.
08/04/2026

It is the victim of another person's choice who decides whether something is right, wrong or moral.

08/04/2026
07/04/2026

On Easter Friday a Christian outreacher spoke to Max from Vegan Action Brisbane about morality — about how humans are flawed, and sinful.

Yet when the conversation turned to animals, that same compassion was suddenly optional.

Max simply pointed out: if cruelty is part of our fallen nature, then choosing not to harm — to make a kinder, plant-based choice and not cause suffering to animals is the moral action.

You can’t preach about overcoming cruelty while defending it on the plate.

If morality means anything, it has to extend beyond words — especially to the most vulnerable beings in our care.

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