Bubbles Don't Count

06/01/2026

05/26/2026

Something exciting is bubbling behind the scenes 🍾

Introducing The Bubbles Collection.

Designed for those who believe life’s better with bubbles.

From wine totes and elevated apparel to a few playful pieces we couldn’t resist, this next chapter of Bubbles Don’t Count is starting to come to life.

Coming soon.

Because Bubbles Don’t Count. ✨

05/20/2026

Dom Pérignon spent his life trying to stop bubbles from happening…

Which technically makes him the first person to believe that Bubbles Don’t Count 🍾

Turns out the “mistake” became the celebration.

05/18/2026

Rain or shine… Victoria Day weekend still calls for bubbles. 🥂

Maybe the patio plans changed. Maybe the lake stays quiet for another week.

But cozy brunches, good company, and sparkling wine by the window?

Those still count as a perfect long weekend in our books.

Happy Victoria Day from Bubbles Don’t Count. 🍾

05/14/2026

Sometimes the best moments are the unexpected ones. 🥂🍫

We were honoured to receive a sweet little mention on the front page of the Penticton Herald alongside thanks to our friends at JJ’s Fine Chocolate.

One of our favourite parts of building Bubbles Don’t Count has been collaborating with passionate local businesses that help make the Okanagan such a special place to visit.

Huge thanks to JJ’s Fine Chocolate for continuing to create incredible experiences (and chocolate 🍫) right here in Penticton.

Local partnerships. Local stories. And maybe just a few bubbles along the way.

05/12/2026

Something extraordinary is on the horizon… ✨

At Bubbles Don’t Count, we’ve always believed sparkling wine is more than just what’s in the glass. It’s about the experience. The setting. The connection. The moments you never forget.

And lately… we’ve been dreaming a little bigger. 🥂

Stay tuned.
The journey continues.

05/11/2026

Bubbles were poured… and a great time was had 🥂

A big thank you to everyone who stopped by the BC Wine Information Centre this past Saturday to join us for our Bubbles Don’t Count tasting.

It may have been a quieter day, but we had some great conversations, shared some incredible Okanagan sparkling wines, and helped a few guests discover a new favourite (or two).

We’re also incredibly grateful to the wineries who made this possible:





We’d love to see you next time.

Because Bubbles Don’t Count.

05/10/2026

To the moms who make everything worth celebrating 🥂

Today is for you.

Whether it’s a quiet glass, a full table, or a well-earned moment to yourself…we hope it includes bubbles.

Because today, more than ever—Bubbles Don’t Count 💐

04/26/2026

Bubbles before brunch? We think so. 🥂

Join us at the BC Wine Information Centre on Saturday, May 9 (1:00–4:00 PM) for a curated Bubbles Don’t Count tasting experience.

We’re pouring standout sparkling wines from:
✨ Noble Ridge
✨ Evolve Sparkling House
✨ Haywire
✨ Township 7

Just in time for Mother’s Day — whether you’re celebrating someone special or just celebrating the moment.

Because Bubbles Don’t Count… and neither do spontaneous plans.
📍 Penticton
⏰ 1:00–4:00 PM
🥂 Walk-in tasting experience

04/14/2026

You think you know someone… and then you see them pop a bottle on late night TV. 🥂

Watching The Late Show with Stephen Colbert, Brandi Carlile didn’t just mention wine…
they popped a bottle, poured into flutes, and toasted.

Naturally… we had to dig deeper.
Turns out it’s Proud Angels Bubbly from XOBC Cellars:
✨ Sparkling Pinot Gris
🍏 Crisp, energetic, very crushable
🍑 Apple, nectarine, with a touch of creamy texture

But here’s what really stood out…
XOBC isn’t just about wine.

It’s connected to the Looking Out Foundation—supporting causes rooted in community, equity, and care.

So now this isn’t just a bottle of bubbles.
It’s a story. A moment. A little bit of impact in a glass.
And honestly… those are the ones worth talking about.
👀 Between The Bubbles, perhaps?

Because if Bubbles Don’t Count…
the stories behind them matter even more.

👉 Would you try it?