10/09/2026
CONSUMER ALERT: Beware of false claims about farmed seafood
False and misleading claims about farmed Atlantic are being promoted on social media by the Atlantic Salmon Federation and Wildfish UK’s “Off the Table” campaign to deceive consumers.
It has come to our attention that these organizations are receiving money from foundations and individuals with the intent to disrupt food security, harm farmers’ jobs, and the local businesses that supply vital goods and services to the food sector in coastal communities globally.
We wish to remind our customers and the public that farmed Atlantic salmon, farmed trout, farmed shrimp and all our other farmed seafood products are responsibly raised, harvested, and processed for grocery retailers and the food service sector.
✅ Our products are regulated and approved by government inspection agencies.
✅ We hold third party certifications and recommendations across all our operations. These certifications are achieved by implementing the relevant standards before being audited and assessed against the criteria in the standard.
✅ Our businesses that supply fish feed value chains are Marin Trust certified and MSC or Friends of the Sea certified.
✅ Health Canada’s Food Guide recommends salmon as a low-mercury, high-quality protein choice that is rich in vitamins and healthy-fats.
✅ The USDA Dietary Guidelines for Americans and the FDA/EPA Advice about Eating Fish recommends that adults, including during pregnancy, consume at least 2 servings (3 to 4 ounces each) per week including salmon as a best choice to help lower heart disease risk and blood pressure and provide key nutrients to support a child’s brain development.
As a family company, we condemn intentionally misleading campaigns about seafood that seek to deceive the public.
At Cooke, our purpose is to cultivate the ocean with care, nourish the world, provide for our families, and build stronger communities.
View our Cooke Aquaculture sustainability policy and read about our science based marine practices and innovation here: https://cookeseafood.com/sustainability/
https://cookeseafood.com/2026/10/09/consumer-alert-beware-of-false-claims-about-farmed-seafood/
Competition Bureau Canada
U.S. Department of Agriculture
U.S. Food and Drug Administration
Canadian Food Inspection Agency
CCFI / CCIA
Canadian Seafood Farmers
Atlantic Canada Fish Farmers Assoc
Newfoundland Aquaculture Industry Association (NAIA)
Aquaculture Association of Nova Scotia
PEI Aquaculture Alliance
National Aquaculture Association
Maine Aquaculture Association
