25/09/2026
A Full Moon, A World of Flavors:The 140th Canton Fair Is About to Begin
As the Mid-Autumn moon grows full, tables across China fill with flavors made to share. At the heart of the season is the mooncake, carrying wishes for reunion and harvest, along with local produce, craftsmanship, and memories of home.
Yet the mooncake carries more than memory. Like many traditional foods, it continues to evolve through new tastes, forms, and designs, creating new flavors of our time to be felt and tasted.
The 140th Canton Fair will open on October 15. From October 31 to November 4, Phase 3, themed “Better Life,” will feature the Food section. A rich panorama of Chinese flavors awaits visitors from around the world:
Taste the festival anew: Five-nut classics meet the smooth surprise of lava mooncakes
Follow the fragrance of tea: Fruit and floral notes refresh a timeless ritual
Discover the land in every crunch: Dried figs bring regional produce closer to everyday life
Savor a sense of place: Specialty chili sauces capture distinctive local tastes
See sweetness take a playful turn: Creative candies pair imaginative forms with fresh packaging
Each flavor leads further, revealing the product behind it, the brand that shaped it, and the market possibilities it may open for buyers around the world.
For seven decades, the Canton Fair has witnessed Chinese products reaching markets around the world and invited the world to read China through its products. The 140th Canton Fair will continue to serve as an important window for China’s opening up and a major platform for international trade cooperation, bringing Chinese flavors rich in cultural heritage and alive with innovation, onto an even broader global stage.
Overseas buyer pre-registration is now open year-round. Please visit the Canton Fair official website or APP to pre-register:https://buyer-h5.cantonfair.org.cn/register/buyer/email?source_type=01&source_detail_code=post