Fresh

Fresh Sensorial skincare with proven results
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That’s our Sugar. She’s iconic.Icon is a classic red with a buildable tint—our go-to shade for summer.
04/07/2026

That’s our Sugar. She’s iconic.

Icon is a classic red with a buildable tint—our go-to shade for summer.

01/05/2026

Peptides, made from plants.

Swipe to learn more about the plant-powered lip plumper
behind Sugar Lip Creams. →

Under the influence of SUGAR 🍉🥭🍊 Spotted in LA: juicy lips, fresh flavors, and good company.
17/04/2026

Under the influence of SUGAR 🍉🥭🍊

Spotted in LA: juicy lips, fresh flavors, and good company.

Not all sugar is created equal.Meet activated sugar—the secret behind the nourishing hydration in our lip collections. G...
08/04/2026

Not all sugar is created equal.

Meet activated sugar—the secret behind the nourishing hydration in our lip collections. Get your daily dose with our new Sugar Lip Creams.

Juicy. Creamy. Irresistible.04.01.26.
27/03/2026

Juicy. Creamy. Irresistible.

04.01.26.

Looks creamy. Feels juicy. Your lips can hardly wait.
26/03/2026

Looks creamy. Feels juicy. Your lips can hardly wait.

13/02/2026

A ritual for skin worth getting close to.

Your skin after using...
〰️ Brown Sugar Body Polish → irresistibly smooth
〰️ Rose Morning Body Lotion → soft & supple

12/02/2026

For lips with Valentine’s Day plans.

The base: Sugar Lip Treatment in Rosé
The gloss: Sugar Lip Oil in Rosè

04/02/2026

January = complete. These are the lip essentials getting us through the rest of winter—no flakes, cracks, or peeling.

✨ Sugar Lip Polish to buff away flakes
✨ Sugar Lip Treatment to soften with a hint of tint
✨ Sugar Advanced Therapy Ointment to seal it all in

When your favorite part of going out is getting ready.Swipe to see how prep for a night out in Miami.
03/02/2026

When your favorite part of going out is getting ready.

Swipe to see how prep for a night out in Miami.

Damask after dark ✨🥀Swipe for a recap of our weekend in Miami →
02/02/2026

Damask after dark ✨🥀

Swipe for a recap of our weekend in Miami →

22/01/2026

Which rose suits your skin?

🌹The cream: deep hydration that lasts all day, and then some. Best during crispy winter months or for skin that’s on the drier side.

🌹The emulsion: instant, lightweight hydration that lets skin breathe. Best for humid climates or oilier skin types.

Out of 200 rose species, only one blooms like this. 🌹Handpicked in Bulgaria’s Rose Valley, our damask rose was chosen fo...
05/01/2026

Out of 200 rose species, only one blooms like this. 🌹

Handpicked in Bulgaria’s Rose Valley, our damask rose was chosen for its ability to help skin hold onto moisture, and then some.

31/12/2025

Midnight-ready lips.

The Sugar lineup:
〰️ Lip Polish for smooth, exfoliated lips
〰️ Lip Treatment for hydration & subtle tint
〰️ Lip Oil for a glossy finish

26/12/2025

And now…we relax. Milky, velvety, comforting—a moment of care to ease into the evening.

The ritual:
〰️ Black Tea Serum for visibly firmer skin
〰️ Black Tea Face Cream for a boost of radiance

17/12/2025

It all starts with ingredients. Swipe to see how turns them into the final frame →
 
Get the final formulas in the Radiance Ready set, available now .

Skincare: the gift that feels good now & even better later.
15/12/2025

Skincare: the gift that feels good now & even better later.

18/05/2025

Step inside the world of Soy Face Cleanser with .who.

16/05/2025

En route to the big event with .who.
 
Stay tuned for more from our Soy Face Cleanser experience.

Introducing our newest limited-edition Kombucha Essence collection, designed in collaboration with neon artist .shen ⚡️ ...
02/06/2024

Introducing our newest limited-edition Kombucha Essence collection, designed in collaboration with neon artist .shen ⚡️ The unique design is designed to bring out the unique light within us all through energetic lines and vibrant colors.

Incoming: summer skin. ☀️📸:
31/05/2024

Incoming: summer skin. ☀️
📸:

“The rose truly represents beauty. It’s beautiful to look at, beautiful to smell, and has all these beautiful benefits. ...
27/05/2024

“The rose truly represents beauty. It’s beautiful to look at, beautiful to smell, and has all these beautiful benefits. We call it ‘nature’s wonder.’ The flower yields a precious oil that is known to hydrate, soothe, and tone the skin, and the scent adds a unique mood-enhancing quality to the experience of using it.” 🌹

―Lev Glazman and Alina Roytberg, fresh founders

📸:

Last month, we celebrated 20 years of Crème Ancienne with an immersive popup at MixC Shenzhen. Resembling classic Roman ...
12/05/2024

Last month, we celebrated 20 years of Crème Ancienne with an immersive popup at MixC Shenzhen. Resembling classic Roman architecture, visitors were guided to explore the profound source of inspiration for this beloved collection. 🤍

Go-to spring lip color: unlocked. 🔓 Rock our best-selling Sugar Lip Treatment in “Coral” for a bright pop of color this ...
18/03/2024

Go-to spring lip color: unlocked. 🔓

Rock our best-selling Sugar Lip Treatment in “Coral” for a bright pop of color this spring. 💋 Available at

We’re so excited that Soy Face Cleanser was named one of the “Top 100 Greatest Skincare Products of All Time”. Known fo...
01/03/2024

We’re so excited that Soy Face Cleanser was named one of the “Top 100 Greatest Skincare Products of All Time”. Known for its gentle yet effective cleanse, one of these bestsellers is sold every 60 seconds. 💫

A serum for every skincare concern. ✔️These concentrated formulas firm, brighten, and improve skin while fighting signs ...
20/02/2024

A serum for every skincare concern. ✔️

These concentrated formulas firm, brighten, and improve skin while fighting signs of aging and adding nourishment. Which one are you reaching for?
📸:

Dry skin is so last winter. 💅🏻💅🏽💅🏿Deeply hydrate your skin with our Rose Collection – designed to deeply hydrate skin fo...
18/02/2024

Dry skin is so last winter. 💅🏻💅🏽💅🏿

Deeply hydrate your skin with our Rose Collection – designed to deeply hydrate skin for 72 hours. Bonus: this collection also helps strengthen your skin barrier. Shop the collection at and at 💕
📸:

One best-selling cleanser, multiple convenient sizes, so you can Soy wherever you go. 💫📸:
17/02/2024

One best-selling cleanser, multiple convenient sizes, so you can Soy wherever you go. 💫

📸:

We've got heart eyes (and hands) for our Rose Sleeping Mask. 😍🌙This 2-step sleeping mask features a cooling gel essence ...
16/02/2024

We've got heart eyes (and hands) for our Rose Sleeping Mask. 😍🌙

This 2-step sleeping mask features a cooling gel essence and a silky water-cream mask, designed to lock in moisture and reveal plump, dewy skin by morning. Tap to shop. 🩷
📸:

15/02/2024

Spoiler alert: all skin types suffer from dehydration. 💧

Watch to learn how our Rose Deep Hydration Collection is suitable for all skin types.
📸:

14/02/2024

Happy Valentine's Day to our fresh family around the world. 🌷💫🩷

The only type of rose we need this Valentine's Day is in the form of Rose Oil-Infused Serum. 😍🌷Shop at fresh.com and 🩷📸...
11/02/2024

The only type of rose we need this Valentine's Day is in the form of Rose Oil-Infused Serum. 😍🌷

Shop at fresh.com and 🩷
📸:

We’re welcoming the Year of the Dragon with a fresh twist. 🐲 Last month, we created a popup experience at Nanjing Deji, ...
10/02/2024

We’re welcoming the Year of the Dragon with a fresh twist. 🐲

Last month, we created a popup experience at Nanjing Deji, where guests experienced fresh ingredients coming to life as the scales and movement of the dragon. Tap to shop our limited-edition collection. ❤️

"It's too early to choose your Valentine's Day lip color" said no one ever. May we suggest Sugar Icon? ❤️💋
09/02/2024

"It's too early to choose your Valentine's Day lip color" said no one ever. May we suggest Sugar Icon? ❤️💋

Glowy skin even in the winter? Say less. Kombucha Essence boosts skin's luminosity by +46%, resulting in that healthy gl...
08/02/2024

Glowy skin even in the winter? Say less. Kombucha Essence boosts skin's luminosity by +46%, resulting in that healthy glow you know and love. ✨
📸: .cruz

07/02/2024

POV: your new winter staple just dropped.

Sugar Lip Ointment rescues dry, flaky lips (and other dry skin areas, too!) by combining sugar for lasting hydration & plant-based emollients to lock in moisture. Shop this nourishing treatment at and at 🤍

06/02/2024

A day in the life of our favorite New York City Mom featuring Soy Face Cleanser is the crossover we never knew we needed. 💙

05/02/2024

Saturate your senses with the velvety floral scent of Rose Morning. 🌷🩷

Available in a body & hand wash, lotion, and eau de parfum, so you can douse your whole body in this rosy scent.
📸: .cruz

It's all smiles when you're wearing a Sugar Lip Treatment. 😌💋📸:
04/02/2024

It's all smiles when you're wearing a Sugar Lip Treatment. 😌💋
📸:

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Friday 10:00 - 20:00
Saturday 10:00 - 20:00
Sunday 10:00 - 19:00

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Videos

Step inside the world of Soy Face Cleanser with @dorian.who. #fresh #beyondclean #soyfacecleanser #cleanyoucanfeel

En route to the big event with @dorian.who.   Stay tuned for more from our Soy Face Cleanser experience.

The Fresh Dewy Daily is coming to Canada! Don’t miss your chance to join us at a mall near you! We will be stopping by five locations across Montreal and Toronto this month to introduce you to our Fresh Skin Besties: Soy Face Cleanser and Rose Deep Hydration Face Cream. These two icons are your BFFs for a strong skin barrier, and happy, glowing skin. Stop by for free skincare consults, treats, exclusive gifts with purchase, and a chance to win some super cool prizes! See you there!   Dates: 8/15: Yorkdale Mall 8/22: Markville 8/24: Toronto Eaton Centre

spend national lipstick day @sephora with 50% off all lippies 😚💋

@daniellllescott is #SoyObsessed, are you?

We know how much you love our Soy Face Cleanser, which is why we wanted YOU to be the stars of our campaign. ⭐️

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