03/06/2026
Today, the APPG on Digital Creators, which I co-chair, launched our report highlighting the vital role that creator-led content plays in the UK.
Our evidence shows that creator-led content is not only a major economic opportunity, but also an increasingly essential part of young peopleโs lives.
As the conversation around childrenโs online safety rightly continues, we need a more nuanced approach - one that clearly distinguishes between harmful online experiences and the significant value that content from creators like Tom Rocks Maths and Temi Danso Art provides.
Getting this balance right will shape not only the future of online safety, but also the relationship between young people, technology, education, and culture in the UK.