Wales Perfumery

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Wales Perfumery Award winning niche fragrances
Perfumery workshops & events
Wales, UK • Est 2019 • Featured ITV, BBC, S4C
Member of the British Society of Perfumers

20/10/2026

Coffee beans: invented by fragrance counters. You heard it here first ☕️

A small correction from the studio: fragrance counters didn't actually invent coffee beans (I'm reliably told they've been around a little longer than that 🙈). What they came up with was the idea of sniffing them between perfumes to "reset" your nose.

The trouble is, it doesn't work. A 2011 study found that sniffing coffee beans helped people pick out a new fragrance no better than lemon slices or plain air. Coffee is packed with aromatic compounds of its own, so you're really just handing a tired nose one more thing to process.

What I do instead: step outside for a breath of fresh air, or take a quiet sniff of your own skin, the scent your nose knows best.

So enjoy your coffee beans. Just maybe not at the perfume counter.
Louise x

How to layer perfumes - and why you should try itFragrance layering is simply wearing more than one scent at a time, app...
18/10/2026

How to layer perfumes - and why you should try it

Fragrance layering is simply wearing more than one scent at a time, applied in sequence so they interact on your skin.

Start with the your first fragrance, let is settle, then add the next one on top.

The result? Something so one else is wearing.

The Perfume Layering Librabry is a collection built entirely around this idea.

To begin with, three scents:
Vanilla • Rose • Fig
Each beautiful alone, and even more interesting when you play, and use them together.

14/10/2026

Make perfume with me!

This is how it happens, step by step here in our lab in Wales

I love that we have the whole process in house so we have complete control, and creative freedom at the same time.

Every fragrance we make starts here, in our studio in Monmouthshire. We formulate, bottle and finish each one by hand in...
12/10/2026

Every fragrance we make starts here, in our studio in Monmouthshire. We formulate, bottle and finish each one by hand in small batches, so whichever you choose, it's been made with real care.

Swipe through to find your next favourite:

🌿 The Celts: five fragrances inspired by ancient tribes and the landscapes they called home
🌊 Natur: four scents drawn from the Welsh coast, countryside, forest and dark skies
🍬 The perfume layering library: Vanilla, Rose and Fig, to wear alone or layer into something entirely your own
✨ Hair & body mists: lighter versions of some of our best-loved scents

Not sure where to begin? Our discovery sets let you try each collection at home, or you can pick & mix your own selection of travel sizes from across the range.

Shop now at walesperfumery.com

Louise x

This autumn I'm taking Wales Perfumery out 'on the road'.I love being out and about, talking about my fragrances, how I ...
10/10/2026

This autumn I'm taking Wales Perfumery out 'on the road'.

I love being out and about, talking about my fragrances, how I compose them, what inspires them and of course, hearing what you love about them.

Whether you're shopping for yourself, or getting ahead with the Christmas gifts, it's a great opportunity for you to come and meet me, and my scents, in person. You can have a good sniff of everything (the scents, not me!!) and explore them properly before buying.

Today I'm at , and I have a series of other events planned throughout November and December, check my pinned post for details or it's all in a handy post on my website too (link is in the bio).

Look forward to meeting you soon!
Louise x

08/10/2026

Seaweed Absolute

So fishy it needs two containers, who knew!?

Can you guess which of my fragrances I use it in?

Also, how satisfying is that opening jar sound? 😀

Ever since reviewed our Celts Collection this week, the orders have been streaming in. Thank you!If you haven't seen he...
04/10/2026

Ever since reviewed our Celts Collection this week, the orders have been streaming in. Thank you!
If you haven't seen her review yet, do go and have a look. And in the meantime, here's a little intro to each of the fragrances in the collection.

02/10/2026

Come and say hello!

Friday 2 and Saturday 3 October
Cotswold Life Home & Gift Show, Cheltenham Racecourse


Saturday 10 October
Welsh Autumn Market, London Welsh Centre


Tuesday 10 to Saturday 14 November
The Pop-Up Perfumery, 41 Store Street, London


Saturday 14 and Sunday 15 November
Christmas Fair, The Rolls of Monmouth Golf Club (my lovely team will be there while I'm in London)


Monday 30 November and Tuesday 1 December
Royal Welsh Winter Fair, Royal Welsh Showground, Builth Wells


Saturday 12 December
Hay Christmas Fair, Hay Castle

Gosh, where did September go!?Back to school, back to the lab, back to all the things I love. Looking through my camera ...
30/09/2026

Gosh, where did September go!?
Back to school, back to the lab, back to all the things I love. Looking through my camera roll, I didn't realise quite how much I've got done.

🧪 Lots of work at the lab bench both on my tried and tested formulas as well as some brand new ones (watch this space!). I had a pinch me moment when some of my materials arrived in kilo containers. Not so long ago when I first started out, I was ordering the same things in tiny 10g batches. How I've grown.

🌳 Time out of my lab, soaking up the remnants of summer in the great outdoors, and of course a little antique perfume bottle browsing.

👩‍🔬 Then there were some fantastic workshop experiences, in my own lab and with the lovely Jenny at in Tintern

🛍 Catching up with some of my wonderful Welsh retailers ahead of the Christmas season

🏎 And, not pictured, a fabulous corporate workshop just today - pics coming soon!

Tomorrow it will be October, we'll be well and truly into Autumn and it will be all systems go for shopping and gifting season. So tonight, it's feet up and a well deserved rest. 🍂

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