28/07/2026
A message to those who want to divide our city 😡📢
As Geordies, we are so proud of our reputation across the world. Friendly, decent people. Neighbours who regard every stranger as a friend.
When we travel anywhere, it fills us with pride when someone comments on our accent, our football club, our night life. It makes us happy when they say the Toon has such a good soul.
Do you know what we’re not known for? Hatred and division. But that’s what we have seen more and more across comments on our social media pages.
We have just celebrated Pride in Newcastle with thousands bringing colour, love and celebration to the streets of our city centre – and not least a big economic boost for businesses.
Our Cabinet, led by Deputy Leader Cllr Mark Mitchell, were front and centre at the celebrations and early in their administration made the decision to fly the Rainbow flag with pride at the Civic Centre.
The majority were really positive on social media following Pride weekend, but amid the engagement we saw discrimination, bigotry and hate from a small minority. Often those accounts had no connection to our city, our country and many we suspect to be fake accounts.
We see similar comments when we post about support for other minority communities, or when we post anything around housing or waste services.
The usual typical misinformation or discriminatory tropes published by a conspiracy theorist on some other digital platform. Sometimes this misinformation spreads and is perpetuated by larger citizen “journalists”.
The council has no role in housing asylum seekers, we aren’t responsible for hotels, we don’t give our freebies to “boat people”, LGBTQ+ residents are not all weirdos or paedophiles and we’re not going to tear down your England flags.
We won’t shut down legitimate concerns but there is a line. A post about refugee school children helping in the community for example, will never be the place for racist comments or misinformation.
This isn’t censorship. It is about respect, decency and being inclusive.
Every resident deserves to be able to engage with our content and celebrate the warm and friendly place this city is known for, without fearing that the comment section will be full of bigotry and discrimination.
We have long challenged such comments, we delete those that cross the line, and we correct misinformation. Fake accounts will be removed, repeat offenders will be blocked.
Our social media policy is in the comments below but our position is clear. Newcastle is the best city in the world. Geordies are the friendliest people in the land.
We are a city of black and white. Nobody will be made to feel unwelcome 🖤