27/04/2026
⚽ For decades, sports brands, clubs, the Premier League, law enforcement and government have worked side by side to tackle counterfeit sportswear, protecting fans, brand integrity, jobs and the spirit of sport.
For , we're celebrating how this multi-agency partnership has seen millions of pounds of counterfeit merchandise seized, from World Cups to Euros, Olympics to local games.
Ever popular, sportswear is one of the most commonly counterfeited products, costing jobs and preventing money from being reinvested into future sport. Continued work to tackle this, through committed partnerships is key to protecting the industry, managing demand and preventing IP crime .