REAP Uttarakhand

REAP Uttarakhand Creating new possibilities for rural Uttarakhand. A Government of Uttarakhand initiative supported by IFAD

REAP helps rural communities build thriving local enterprises and access better markets, creating stronger futures.

18/07/2026

From Seasonal Struggles to Sustainable Livelihood 🌟
Smt. Sarojani Devi, a resident of Jakholi block in Rudraprayag district, was once limited by low and irregular income from seasonal agriculture. Despite her rich traditional handloom skills, lack of market access and resources held her back.

With support from the Gramotthan (REAP-IFAD) Project, she established her own Knitting Enterprise:
✅ Project Support: ₹75,000
✅ Bank Linkage: ₹1,50,000
✅ Beneficiary Contribution: ₹75,000
Today, she produces beautiful handcrafted Sweaters, Stoles, Shawls, Caps, and other woolen items by blending traditional craftsmanship with modern designs.

The Impact:
Monthly income increased from ₹6,000 to ₹8,000
Expanded sales through exhibitions, local markets & online platforms
Better quality of life for her family & education for her children.

Inspired other women in her village to join SHGs and start their own enterprises.

“Every fabric I weave reflects our heritage, and today it also represents financial independence and hope for a better tomorrow.” — Smt. Sarojani Devi
Proud to witness the power of skill, courage, and the right support!

Uttarakhand FinancialIndependence SangamCLF SuccessStory

Celebrating Local Excellence: Kailash Mansarovar Yatra Embraces House of Himalaya! 🙏Today at KMVN, Pithoragarh, we hoste...
06/07/2026

Celebrating Local Excellence: Kailash Mansarovar Yatra Embraces House of Himalaya! 🙏

Today at KMVN, Pithoragarh, we hosted an exclusive showcase and sale of authentic Himalayan products for the first batch of Kailash Mansarovar pilgrims.

Highlights:

• 🍯 Wild Forest Honey

• 👒 Traditional Hill Caps

• 🫘 Munsiyari Rajma

• ⚫ Black Bhatt (Black Soybean)

• 🌿 Herbal Tea

Visitors from India and abroad praised the quality and purity of our products, making this a proud moment for local artisans and women entrepreneurs. Your support fuels rural development!

We are delighted to share the successful inauguration of our First HILANS NFR Store at IOCL Retail Outlet in Haridwar...
03/07/2026

We are delighted to share the successful inauguration of our First HILANS NFR Store at IOCL Retail Outlet in Haridwar!

This landmark event took place on July 3rd, 2026, marking a significant step forward in bringing premium, pure, and trustworthy products closer to our valued customers.

We are honored to have had the presence of distinguished dignitaries:

The inauguration was gracefully conducted by Ms. Jharna Kamthan, IAS, Project Director of REAP, who led this momentous occasion. We were also privileged to have Shri Lalit Narayan Mishra, CDO of Haridwar and Shri Mahendra Singh Yadav Deputy Director, REAP was present to celebrate this significant milestone with us.

Additionally IoCL officials Shri Rajiv Sreshtha, Executive Director & State Head for Uttarakhand and Uttar Pradesh West, along with Shri Sanjay Semwal, State Retail Head for Uttarakhand & Uttar Pradesh West, also graced the event.

This collaboration between HILANS and Indian Oil embodies our shared commitment to Purity. Trust. Goodness. — values that will define every customer interaction at this new store.

We extend our heartfelt gratitude to all our partners and stakeholders who made this vision a reality. Here's to building a future where quality and trust are never compromised.

📍 Location: Maya Fuels, NH 334 A, Bahadarabad, Haridwar

03/07/2026

Mushroom cultivation is emerging as a powerful, transformative livelihood option for rural families, especially in hilly and resource-constrained areas like Uttarakhand. With low investment, minimal land requirements, rapid returns, and the ability to utilize agricultural waste, it offers a practical route to financial independence. The Rural Enterprise Acceleration Project (REAP), also known as Gramothan Yojana, has made this opportunity accessible and impactful by providing training, financial support, infrastructure, and market linkages to the benificiaries like Deepak from Uttarkashi.

02/07/2026

In alignment with the visionary "Vocal for Local" campaign, Prime Minister Shri Narendra Modi has set a national foundation for promoting indigenous entrepreneurship.

Inspired by this vision, Chief Minister Shri Pushkar Singh Dhami is spearheading an innovative initiative to empower skilled women from self-help groups (SHGs) throughout Uttarakhand. This program makes high-quality products available at petrol pump outlets through the Hilans brand, providing a unique platform for local artisans.

The strategic move aims to boost economic independence by connecting rural women entrepreneurs directly with a wider consumer base. Ultimately, this initiative represents a significant step toward transforming local craftsmanship into a sustainable and empowered livelihood for the state's women.




It is with mixed emotions that we bid farewell to Shri Naresh Kumar Ji, Deputy Commissioner – RD (Projects), under the U...
01/07/2026

It is with mixed emotions that we bid farewell to Shri Naresh Kumar Ji, Deputy Commissioner – RD (Projects), under the UGVS-REAP Initiative.

Throughout his tenure, Shri Naresh Kumar Ji has been a pillar of strength for our organisation, bringing strategic vision, steadfast dedication, and an unwavering commitment to the REAP projects. His exemplary leadership in driving REAP initiatives has left a deep and lasting impact on our collective mission to transform rural communities and empower lives at the grassroots level.

As we reflect on the invaluable contributions he has made, we are equally delighted to share that Shri Naresh Kumar Ji is now embarking upon a new and significant chapter in his distinguished career — assuming charge as the Chief Development Officer, Bageshwar District.

The entire UGVS-REAP team extends heartfelt congratulations to Shri Naresh Kumar Ji continued success, good health, and fulfilment in all his future endeavours.

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