07/07/2023
Karwaan Mission is honored to share the opportunity to be a part of the pressing issue of Environmental Sustainability in the Indian Beverage Sector.
We are fortunate to have Mr. Prabhjot Sodhi, MBE, a Senior Program Director, Centre for Environment Education (CEE), and Ram Suresh Yadav COO Karwaan Mission.
Mr. Sodhi as a panelist along with panelist Dr. Leena Srivastava Director & Head Ashoka Center for a people - Centric Energy Transition, panelist Mr. Deepak Jolly, Chairperson Ind Food & Beverages Association shared the stage with Mr.CK Mishra, Former Secretary Ministry of Environment, Forest & Climate Change as CHAIR in the panel “Nation Beverage Conclave” organized on 6th July, 2023 in Delhi. During the event, Mr. Sodhi spoke about the way forward to the Indian Beverage Association (IBA). He focuses on production systems with no food waste; as that uses water and energy to produce and to loose it is criminal waste of product plus emissions. Talked how focus needs to be on reducing plastics packaging; increasing the same use for better recyclability; MEA durability of hand print approach for positive action; optimal transportation costs; local food use; better agriculture practices; invest in the systems thinking in plastics waste management rather than recycling certificates to meet EPR targets. It’s about how it invests in the sector in cities for the value chain/ ecosystem approach to reduced emissions impacting climate change. We need to balance ecology with withdrawals. More so for water. We have to invest in R&D, move from extraction to a regeneration economy.
To tackle this challenge, everyone has to balance out use and regeneration of resources. Lastly leadership with a trans formative vision focuses on new ideas, innovation, balanced use and regeneration of materials. More circularity approaches in creating a sustainable future. This approach involves promoting a low-carbon lifestyle, reducing energy consumption, and embracing renewable sources.
Together, we can cultivate a generation of green consumers who actively contribute to a sustainable future. Even brands play a vital role by promoting refills, reuse, and energy reduction. Let's prioritize refillable packaging, embrace the benefits it offers, and encourage others to do the same.
In conclusion, Karwaan Mission, along with Mr. Sodhi, would like to urge all of you to embrace the Hand Print approach to revolutionize the Indian beverage sector. Let's collaborate, innovate, and lead the way toward a future where sustainability is a way of life. Together, we can make a difference to put ecology before profits and growth.
Indian Beverage Association Rashmi Singh Gajendra Singh Shekhawat Tata Trusts United Way Delhi Hinduja Foundation Coca-Cola Karwaan mission Sleepwell Foundation Infosys Meenakshi Lekhi Ministry of Jal Shakti, Department of Water Resources, RD & GR PepsiCo India CSL Foundation Centre for Environment Education American India Foundation Red Bull Coca-Cola Dabur Online Bisleri Bengal Beverages pvt. ltd. - coca-cola
