ITA Bangkok

Casa
Italia
Milan
ITA Bangkok

Italian Trade Agency (ICE-ITA) ITA provides information, support and advice to Italian and foreign companies.

Italian Trade Agency (ICE-ITA) is the government agency with diplomatic status which promotes the internationalization of Italian companies, in line with the strategies of the Ministry for Economic Development. For additional information please go the the website
https://www.ice.it/en/index.php/markets/thailand/bangkok
or contact directly the Italian Trade Agency – Bangkok Office, 14th Floor, Bu

bhajit Bldg., North Sathorn Rd., Silom, Bangrak, Bangkok 10500, email: [email protected], Tel. 02.633-8491

21/07/2026

✨ Spotlight on Italian Beauty – Beauty Demonstration Recap • 25 June 2026 | PETTENON COSMETICS (Pettenon Cosmetics S.p.A. S.B.) ✨

Great styling starts with innovation and finishes with confidence.

At the Italian Pavilion during COSMOPROF CBE ASEAN 2026, PETTENON COSMETICS showcased the Fanola Fantouch Styling Line through a live hairstyling demonstration, revealing how professional styling solutions can help create flawless, long-lasting looks while protecting hair from heat and humidity.

As the Italian manufacturer behind renowned professional brands including Fanola, Alter Ego, Inebrya, and Echosline, Pettenon Cosmetics combines advanced research, premium formulations, and over 100-country global expertise to shape the future of professional beauty.

Thank you to everyone who joined us at the ICE Lounge!

✨ Stay tuned as we continue our Beauty Demonstration Recap Series, celebrating the innovation and excellence of Beauty Made in Italy. 🇮🇹✨

Italian Trade Agency Cosmoprof CBE ASEAN Ambasciata d’Italia a Bangkok

20/07/2026

✨ Spotlight on Italian Beauty – Beauty Demonstration Recap • 25 June 2026 | BEAUTYNOVA (Hair Company Professional Italia 🇮🇹) ✨

Every hairstyle is a statement, and the right products bring every creative vision to life.

At the Italian Pavilion during COSMOPROF CBE ASEAN 2026, BEAUTYNOVA or Hair Company Professional showcased a selection of professional styling essentials, including Light Drops, Inimitable Style High Definition Hairspray, Volume Up Powder, and High Definition Strong Gel, demonstrating how performance and creativity go hand in hand.

Driven by Italian innovation, BEAUTYNOVA develops cutting-edge professional haircare solutions through continuous research and advanced formulation, empowering hairstylists around the world to create looks with confidence and precision.

Thank you to everyone who joined us at the ICE Lounge!

✨ Stay tuned as we continue our Beauty Demonstration Recap Series, celebrating the innovation and excellence of Beauty Made in Italy. 🇮🇹✨

Italian Trade Agency Cosmoprof CBE ASEAN Ambasciata d’Italia a Bangkok

20/07/2026

✨ Spotlight on Italian Beauty – Beauty Demonstration Recap • 25 June 2026 | KLERAL SYSTEM (Kleral Thailand) ✨

Behind every stunning hairstyle is the perfect blend of science, technique, and creativity.

At the Italian Pavilion during COSMOPROF CBE ASEAN 2026, KLERAL SYSTEM showcased its professional expertise through a live technical presentation, colour demonstration, and hairstyling session featuring Retinoil and BCOSI.

Founded in Italy in 1968, KLERAL SYSTEM has spent over five decades developing innovative professional haircare solutions, combining advanced technology, Made in Italy craftsmanship, and a commitment to sustainability to serve beauty professionals in more than 80 countries worldwide.

Thank you to everyone who joined us at the ICE Lounge!

✨ Stay tuned as we continue our Beauty Demonstration Recap Series, celebrating the innovation and excellence of Beauty Made in Italy. 🇮🇹✨

Italian Trade Agency Cosmoprof CBE ASEAN Ambasciata d’Italia a Bangkok

16/07/2026

✨ Spotlight on Italian Beauty – Beauty Demonstration Recap • 25 June 2026 | PROFESSIONHAIR® MILANO (professionhairmilano) ✨

Healthy hair is the foundation of every beautiful style.

At the Italian Pavilion during COSMOPROF CBE ASEAN 2026, PROFESSIONHAIR® Milano showcased its 24 Kerats – 2 Minutes Reconstruction Mask, demonstrating how science and innovation come together to restore hair in just minutes.

With over 60 years of expertise and a presence in more than 130 countries, PROFESSIONHAIR® Milano continues to combine Italian craftsmanship, advanced research, and professional education to deliver excellence in haircare.

Thank you to everyone who joined us at the ICE Lounge!

✨ Stay tuned as we continue our Beauty Demonstration Recap Series, celebrating the innovation and excellence of Beauty Made in Italy. 🇮🇹✨

Italian Trade Agency Cosmoprof CBE ASEAN Ambasciata d’Italia a Bangkok

15/07/2026

✨ Spotlight on Italian Beauty – Beauty Demonstration Recap • 24 June 2026 | MORGAN PHARMA (Morgan Pharma Official) ✨

Where pharmaceutical expertise meets skincare innovation.

At the Italian Pavilion during COSMOPROF CBE ASEAN 2026, Morgan Pharma, an Italian pharmaceutical company specializing in dermatological solutions, showcased Flaviam and Immuno Elios E-Light through a live skincare demonstration, highlighting science-driven formulations designed to support healthy, radiant skin.

Thank you to everyone who joined us at the ICE Lounge for this inspiring skincare experience.

✨ Stay tuned as we continue our Beauty Demonstration Recap Series, celebrating the innovation and excellence of Beauty Made in Italy. 🇮🇹✨

Italian Trade Agency Cosmoprof CBE ASEAN Ambasciata d’Italia a Bangkok

10/07/2026

✨ Spotlight on Italian Beauty – Beauty Demonstration Recap • 24 June 2026 | ITALCOSMETICI (ITALCOSMETICI) ✨

Beauty comes to life through creativity, innovation, and self-expression.

At the Italian Pavilion during COSMOPROF CBE ASEAN 2026, ITALCOSMETICI showcased its expertise through a live makeup demonstration featuring Glow Bomb, Celestial Shine Eye Shadow, Shooting Star Mascara, and Creamy Matt Lip Balm, accompanied by a Silky Stick Perfume sampling experience.

With over 40 years of expertise, ITALCOSMETICI develops high-performance, 100% vegan make-up, hybrid beauty products, and fragrances, combining innovation with the renowned quality of Made in Italy.

Thank you to everyone who joined us at the ICE Lounge for this inspiring beauty showcase.

✨ Stay tuned as we continue our Beauty Demonstration Recap Series, celebrating the innovation, craftsmanship, and excellence of leading Italian beauty companies at the Italian Pavilion. 🇮🇹✨

Italian Trade Agency Cosmoprof CBE ASEAN Ambasciata d’Italia a Bangkok

10/07/2026

✨ Spotlight on Italian Beauty – Beauty Demonstration Recap • 24 June 2026 | RUDY PROFUMI (Rudy Profumi🌷®️) ✨

Some experiences are remembered not only for what we see, but also for what we smell and feel.

At the Italian Pavilion during COSMOPROF CBE ASEAN 2026, Rudy Profumi invited visitors on a sensory journey inspired by the elegance of Italian living. Through a tactile demonstration of its Sicilian Lemon Hand & Body Cream and the sampling of its signature Perfumed Water, guests experienced how fragrance, texture, and design come together to transform everyday self-care into moments of simple luxury.

Rooted in Italian tradition and celebrated for its beautifully designed collections, Rudy Profumi continues to bring the colours, scents, and timeless charm of Italy to homes around the world.

Thank you to everyone who visited the ICE Lounge and shared this beautiful experience with us.

✨ Stay tuned as we continue our Beauty Demonstration Recap Series, celebrating the innovation, craftsmanship, and lifestyle behind Beauty Made in Italy. 🇮🇹✨

Italian Trade Agency Cosmoprof CBE ASEAN Ambasciata d’Italia a Bangkok

07/07/2026

✨ Spotlight on Italian Beauty – Beauty Demonstration Recap • 24 June 2026 | KALŌ TORINO (KALŌ TORINO) ✨

Can a hairstyle stand up to humidity?

Visitors to the Italian Pavilion witnessed KALŌ TORINO‘s captivating Anti-Humidity Chamber Show, where science met style in a live demonstration at COSMOPROF CBE ASEAN 2026.

Showcasing VAULT – Style Proof, KALŌ TORINO demonstrated how its advanced biotech formula creates an invisible anti-humidity shield that helps lock in hairstyles, combat frizz, and deliver long-lasting control with a natural, crystal-like shine. The high-level styling performance reflected the brand’s commitment to combining scientific innovation with the elegance and craftsmanship of Made in Italy.

More than a styling demonstration, the session showcased KALŌ TORINO‘s vision of professional haircare, where cutting-edge technology meets fashion-forward creativity to redefine salon excellence.

Thank you to everyone who joined us at the ICE Lounge and experienced this exciting demonstration.

✨ Stay tuned as we continue our Beauty Demonstration Recap Series, celebrating the innovation, creativity, and excellence of leading Italian beauty companies at the Italian Pavilion. 🇮🇹✨

Embassy of Italy in Bangkok

06/07/2026

✨ Spotlight on Italian Beauty – Beauty Demonstration Recap • 24 June 2026 | RENÉE BLANCHE () ✨
Healthy, radiant hair starts with expert care.

At the Italian Pavilion during COSMOPROF CBE ASEAN 2026, visitors experienced the philosophy behind Renée Blanche, an Italian family-run company with over 50 years of expertise in creating high-quality hair and body care products that combine tradition, innovation, and advanced technology.

The live demonstration showcased a complete haircare ritual featuring Protective Thermal Spray and Repair Oil, highlighting how professional haircare can help protect hair from heat, restore softness and shine, and enhance its natural beauty without weighing it down.

More than a product demonstration, the session celebrated the craftsmanship, innovation, and passion that define Beauty Made in Italy.

Thank you to everyone who joined us at the Italian pavilion.

✨ Stay tuned as we continue our Beauty Demonstration Recap Series, celebrating the innovation and excellence of leading Italian beauty companies at the Italian Pavilion. 🇮🇹✨

Embassy of Italy in Bangkok

03/07/2026

✨ Spotlight on Italian Beauty - Beauty Demonstration Recap • 24 June 2026 | Comprof Milano () ✨

Every great hairstyle starts with creativity, but it takes innovation to make it last.

That was exactly what visitors discovered as Comprof Milano, a Made in Italy house of brands dedicated to innovation, education, and sustainability, brought professional hairstyling to life at the Italian Pavilion during COSMOPROF CBE ASEAN 2026.

The live demonstration featured ’K-Time Glam | Runway Queen – Extra Strong Hairspray‘, revealing how its ultra-strong hold, humidity resistance, and brilliant shine help create styles that stay flawless without compromising on performance. More than a product showcase, the session celebrated the craftsmanship, expertise, and passion that continue to shape Italian excellence in professional beauty.

Thank you to everyone who joined us at the ICE Lounge and shared this inspiring experience.

✨ Stay tuned as we continue our Beauty Demonstration Recap Series, where each session brings you another story of innovation, creativity, and the excellence of Beauty Made in Italy. 🇮🇹✨

Italian Trade Agency Cosmoprof CBE ASEAN Ambasciata d’Italia a Bangkok

Indirizzo

Https://www. Ice. It/en/markets/thailand/bangkok
Milan
10500

Sito Web

http://www.ice.it/

Notifiche

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