01/09/2026
Ziada Solutions in Taveta is demonstrating what young innovation can achieve when local ideas are matched with technology, determination and the right partnerships.
Yesterday, during my official tour of Taveta, I revisited Ziada Solutions—my second visit since 2023—and witnessed remarkable progress. From operating with a single machine, the enterprise has expanded its technology, introduced portable solutions that take services closer to farmers, and created more opportunities for local youth and women.
Through its circular model, Ziada transforms banana waste into fibre, paper, biochar and other value-added products, working with farmers and the Taita-Taveta Banana Cooperative Society. This is a powerful example of how innovation can turn agricultural waste into income, jobs and environmental solutions.
This is the trajectory we want more young people to emulate: start with what you have, innovate, create jobs, add value and scale. As a County, through the Department of Youth and strategic partnerships, we will continue connecting innovators to opportunities, markets and partnerships.
Our youth have the ideas. Our role is to help connect those ideas to opportunities that can take them further.