Seoul Korea, 중구 세종대로 110, Seoul (2026)

05/08/2026

🎁 Follow & Win! 🎁

Want to stay up to date with everything happening in Seoul?

Follow Seoul City's official page( Korea) and enter our giveaway for a chance to win an exciting prize! 💙

📌 How to Enter
STEP 1. Follow the official Seoul City page ( Korea) 👍
STEP 2. Like this event post and share it to your timeline 🔄
STEP 3. Leave a comment saying "Done!" 🙋‍♀️🙋‍♂️

📅 Event Details
Event Period: August 5 (Wed) – August 17 (Mon), 2026
Winners Announced: August 21 (Fri), 2026
Prize: US$10 Amazon Gift Card (50 winners)

🚨 Please Note
※ Winners will be selected at random from participants who complete all three steps.
※ Unfollowing Korea before prizes are distributed may result in disqualification
※ Winners who do not respond within 7 days of the announcement will forfeit their prize.

Follow Korea for more exciting giveaways and the latest updates from Seoul! ✨

05/08/2026

✨ Experience the Perfect Seoul Lifestyle from Day to Night at (BLS)✨

K-beauty, fashion, running, wellness, and nighttime performances—all in one place!

"Beautiful Life in Seoul (BLS)" is a lifestyle festival where you can experience Seoul’s trendiest everyday culture at DDP. 🤍

This is more than an event to simply watch—come run, relax, create, and enjoy an immersive festival experience for yourself! 🔥

[Beautiful Life in Seoul]

📅 Aug. 22 (Sat) – 25 (Tue)
📍 Dongdaemun Design Plaza (DDP)
📢 Advance Reservations Open: Aug. 6 (Thu)

[Program Lineup]

💄 [Beauty]
K-style makeover experiences and Seoul Beauty Week

🏃‍♀️ [Activities]
DDP Run the Fit nighttime running program and athleisure talks

🧘‍♀️ [Wellness]
Aromatherapy, tea ceremonies, and singing bowl meditation

📚 [Culture]
DDP Design Book Fair and creative workshops

🌙 [Night Programs]
Summer Seoul Con hip-hop performances, Random Play Dance, and a nighttime market

※ Plenty of outdoor performances and market programs are also available without advance reservations!

👉 Check the detailed schedule and reserve in advance:
🔗 https://seoulbeautyweek.or.kr/

05/08/2026

'The Seoul My Soul Lounge' Opening Sketch ✨

A new pop-up space filled with the charm of Seoul, the 'Seoul My Soul Lounge,' is now open! 🎉
Watch how an empty lawn transformed into Seoul's newest hot spot. 🛠️

📌 Visitor Information

- Period: Jul. 31 – Oct. 27
- Hours: 10:30 AM – 9:00 PM
- Location: Central Lawn, Seoul Forest

(※ Hours and schedule may change depending on weather and on-site conditions.)

🎪 4 Zones at Seoul My Soul Lounge!
1️⃣ Seoul Goods Garden 🌿
An exhibition and retail space inspired by the Seoul International Garden Show.

2️⃣ Seoul Food Zone 🍩
Enjoy a variety of treats, from Seoul Ramyeon to healthy ready-to-eat meals and Seoul Rice Chips!

3️⃣ Seoul Brand Zone 🛍️
Introducing Seoul's latest lifestyle products, including health, beauty, and everyday living items.

4️⃣ Seoul Goods Zone 💖
Discover a wide array of official 'Seoul My Soul' and 'Hechi' merchandise, including apparel, toys, and lifestyle goods.

🎁 On-Site Events

🔮 Purchase Event: Buy official goods for a chance to win exciting prizes!

Experience the unique charm of Seoul this weekend! 🌳

04/08/2026

🎉 Seoul Ranked the World's Favorite City Among Young Travelers for the Fifth Consecutive Year! 🏆

According to a global vote conducted by the U.S. travel media outlet Trazee Travel, Seoul has been named the No. 1 favorite city among young travelers worldwide for the fifth consecutive year, earning a place in the publication's Hall of Fame. 👏

This achievement wouldn't have been possible without travelers from around the world who continue to choose and love Seoul. 💖

Today's international visitors are looking beyond traditional tourist attractions.

Instead, they're immersing themselves in Seoul's everyday lifestyle and experiencing the city's culture just like locals. 😉

✨ The Seoul Lifestyle Loved by Travelers Around the World
🛍️ Discover the latest Korean beauty and fashion trends at the trendy pop-up stores in Seongsu-dong.
🍢 Savor everything from street food at Gwangjang Market to world-class Michelin-starred restaurants.
🎸 Explore the unique alleyways of Hongdae and Euljiro, then hunt for vintage treasures at Dongmyo Flea Market.
⛰️ Hike scenic mountains such as Achasan and Bukhansan, where nature and breathtaking city views come together just minutes from downtown.

Seoul has also been recognized as the No. 1 Best City for Solo Travel and the No. 1 Best Shopping City, making it one of the world's most exciting destinations. 🥇

What do you think is Seoul's biggest charm?

If you're planning a trip to Seoul—or already have a favorite spot—share it with us in the comments! 👇✈️

04/08/2026

🎬 A Midsummer Night Outdoor Movie Festival! Hangang Under the Bridge Theater 2026 🍿

Enjoy free movies under the bridges of Hangang Park while cooling off with the refreshing summer breeze on a midsummer night. 🌉

The spaces beneath the Hangang bridges transform into unique open-air theaters.

Don't miss this summer's hottest films and family favorites—check out the screening schedule and theater information below! 👀

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[Hangang Under the Bridge Theater]

🌉 Theater 1 | Yeouido Hangang Park (📸3,4,5)
Under Wonhyo Bridge

✔️ All screenings include English subtitles
🎬 Aug. 8: About Family
🎬 Aug. 15: Harbin
🎬 Aug. 22: Victory

🌉 Theater 2 | Ttukseom Hangang Park (📸1,2)
Under Cheongdam Bridge
🎬 Aug. 8: Hear Me: Our Summer
🎬 Aug. 15: The King and the Clown

🌉 Theater 3 | Gwangnaru Hangang Park(📸6,7)
Under Cheonho Bridge
🎬 Aug. 8: The Wild Robot
🎬 Aug. 15: Wonder

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🎁 On-site Programs & Benefits (Starting at 6:00 PM)
1️⃣ Commemorative movie tickets for the first 300 visitors 🎫
2️⃣ Special gifts for the first 200 visitors who participate in the social media event 🎁
3️⃣ A free sticker activity themed "Movies & Liberation Day"
4️⃣ Enjoy food delivery discounts when ordering through the Seoul Delivery+ Ddaenggyeoyo app to designated delivery zones in Hangang Parks 🍗
5️⃣ Ride the Hangang Bus to the venue while taking in Seoul's beautiful night views. (Expanded nighttime service begins on August 15.) ⛴️

🔎 Want to learn more?
Visit the Hangang Project Headquarters website or follow its official social media channels.

🔗 hangang.seoul.go.kr
🔗 .official

※ Free admission. No reservation required.
※ Screenings may be rescheduled or canceled due to weather conditions.
※ Families with children are encouraged to check each film's age rating in advance.

Tag a friend you'd love to watch a movie with at Hangang Park this weekend! 👇👇

03/08/2026

🌙 Seoul's Biggest Summer Festival Is Here!
Hangang Festival 2026 – Summer has officially begun! 🔥

During the festival's opening weekend on August 1, Hangang Park was filled with excitement and summer energy. ✨

Take a look at the vibrant opening weekend and discover the exciting programs still to come! 🎉

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[Hangang Festival 2026 – Summer]

📅 August 1–16

📍 Nine Hangang Parks and riverside venues

✨ Programs You Can Still Enjoy

🎧 Yeouido Hangang Park | Hangang Silent DJ Party
Dance beneath Seoul's dazzling night skyline with music streamed through wireless headphones. 💫
👉 Aug. 8 (Sat) & 15 (Sat)

🏕️ Yeouido & Ttukseom Hangang Parks | Hangang Bamping (Night Camping)
Spend a memorable night camping by the river while enjoying the beautiful scenery of the Hangang River.
• Week 3 Reservations: Aug. 8 (Sat), 2:00 PM
• Week 4 Reservations: Aug. 15 (Sat), 2:00 PM
👉 For reservation details and visitor information, visit .

🥲 Programs That Have Already Ended

🎶 Yanghwa Hangang Park | Hangang Summer Music Picnic
A relaxing picnic concert featuring live music on the riverside lawn.
👉 Thank you to everyone who joined us! The program concluded on Aug. 2.

🎧 Nanji Hangang Park | Hangang Music Pongdang
A unique summer event combining swimming, riverside fun, and live music performances.
👉 The festival wrapped up successfully on Aug. 2.

🚶 Yeouido Hangang Park | Hangang Night Walk 42K
Participants walked 14 km, 22 km, or 42 km, enjoying the Hangang bridges and Seoul's beautiful night views throughout the night.
👉 Thank you to everyone who joined us on Aug. 2! 👏

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The best of the festival is just getting started!

Experience unforgettable summer nights at the Hangang River, where the city shines brightest after sunset. 😊

👇 Want to explore more programs?

Visit the official Hangang Festival website and Instagram for the latest information.

🔗 seoul.go.kr/festa/hangang/y2026

📱

※ Participation methods and fees vary by program.
※ Programs may be changed or canceled depending on weather and on-site conditions.

03/08/2026

[Enjoy Seoul for Around KRW 10,000 💙]

You don't have to travel far to enjoy a great summer getaway.

Right here in Seoul, you can spend an unforgettable day with around KRW 10,000! Here's a budget-friendly Hangang River itinerary that's big on fun without breaking the bank. 💸✨

⛴️ [Stop 1] Cruise the Hangang River on the Hangang Bus (KRW 3,000)
Leave the traffic behind and enjoy a scenic ride along the Hangang River.
Take in Seoul's beautiful skyline while feeling the refreshing river breeze.

🏊‍♂️ [Stop 2] Cool Off at Yeouido Swimming Pool (KRW 5,000)
Take a refreshing dip at one of Seoul's most popular outdoor pools.
Enjoy a relaxing swim with views of the Hangang River and beat the summer heat.

🍙 [Stop 3] Refuel with Garlic Chicken Gimbap (KRW 3,500)
After your swim, recharge with a delicious Garlic Chicken Gimbap.
Grab a spot on the riverside lawn and enjoy a peaceful picnic by the Hangang River.

💡 KRW 3,000 + KRW 5,000 + KRW 3,500 = Just KRW 11,500!
For around KRW 10,000, you can enjoy a full day of sightseeing, swimming, and delicious food—all in Seoul. 🥰

This weekend, head to the Hangang River and create unforgettable summer memories without worrying about your budget! 🌊🫧

03/08/2026

🎉 The Seoul My Soul Lounge Is Now Open!

Discover a new pop-up space filled with the charm of Seoul at the Central Lawn of Seoul Forest.

Inspired by the lush atmosphere of the Seoul International Garden Show, the Seoul My Soul Lounge offers a unique garden-themed retreat where you can enjoy exclusive merchandise, delicious food, and fun events—all in one place!

📌 Visitor Information

- Period: July 31 – October 27, 2026
- Hours: 10:30 AM–9:00 PM
- Location: Central Lawn, Seoul Forest *(Hours and schedule may change depending on weather and on-site conditions.)*

🎪 Four Ways to Experience Seoul

1️⃣ Seoul Goods Garden 🌿

Inspired by the Seoul International Garden Show, this exhibition and retail space features nature-themed merchandise that captures the spirit of Seoul.

2️⃣ Seoul Food Zone 🍩

From the popular Seoul Bread to healthy ready-to-eat meals and Seoul Rice Chips, discover a variety of delicious treats created in Seoul.

3️⃣ Seoul Brand Zone 🛍️

Explore Seoul's latest lifestyle products in health, beauty, and everyday living, developed through collaborations between the public and private sectors.

4️⃣ Seoul Goods Zone 💖

Shop a wide selection of Seoul My Soul and Hechi merchandise, including apparel, toys, and lifestyle products.

🎁 Double the Fun with On-Site Events

🔮 Purchase Event: Buy official merchandise for a chance to win exciting prizes!

📱 SNS Event (Coming Soon): Follow one of Seoul City's global social media accounts and verify it on-site to receive a special gift!

Spend a relaxing day surrounded by nature and experience the unique charm of Seoul at the Seoul My Soul Lounge this weekend! 🌳

02/08/2026

🌿 On the second day of its grand opening, a special summer scenery unfolds at Seoul Forest

Today marks Day 2 of the Seoul My Soul Lounge.
At the Central Lawn of Seoul Forest,
excited footsteps continue across the lush green lawn 💚

The vivid moments unfolding under the summer sun
at the pop-up are captured here, just as they are 🎞️✨
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🎪 Four Ways to Experience Seoul

1️⃣ 🌿 Seoul Goods Garden
An exhibition and retail space inspired by the Seoul International Garden Show
→ Experience the soul of Seoul through nature-themed merchandise

2️⃣ 🍩 Seoul Food Zone
From the popular "Seoul Bread" to healthy ready-to-eat meals and rice chips
→ Discover a colorful variety of flavors born in Seoul

3️⃣ 🛍️ Seoul Brand Zone
A lineup of health, beauty, and lifestyle through public-private partnerships
→ Introducing a brand-new lifestyle unique to Seoul

4️⃣ 💖 Seoul Goods Zone
Apparel, toys, lifestyle goods, and more
→ All the popular Seoul My Soul & Hechi merchandise in one place
━━━━━━━━━━━━━━━
🎁 Double the Fun at the Lounge — On-Site Events

🔮 Purchase Event
Win exciting prizes when you purchase official merchandise！

📱 SNS Event
Verify your follow of Seoul City's global SNS accounts and receive a special gift 🎊
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📌 Visitor Information

🗓 July 31 (Fri) — October 27 (Tue), 2026
🕥 10:30 — 21:00
📍 Central Lawn, Seoul Forest
※ Hours and schedule may change depending on weather and on-site conditions.
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Today's summer in Seoul rises again,
and the joy of lush lawns awaits at the lounge 🌳💫

01/08/2026

[Monthly Seoul: August]
A Refreshing Summer at Hongjepokpo Falls, an Urban Oasis in Seodaemun

Take a leisurely walk along the Hongjecheon Stream trail,

and you’ll come across the magnificent Hongjepokpo Falls

cascading through the heart of the city.

Under the blue sky, white streams of water

rush over rugged rocks and burst into a refreshing spray.

The peaceful sight of people strolling beside the waterfall

makes you pause amid the rush of daily life,

as though you’ve arrived at a summer retreat. 💙

When you feel like taking a break

and listening to the refreshing sound of the waterfall,

stop by Cafe Pokpo or the Arumin Library across the way.

Sit on the outdoor terrace,

take in the open view of the waterfall,

and unwind with a good book

for the perfect escape in the heart of the city. ☕️

With fresh natural scenery by day

and romantic landscape lighting by night,

capture your own refreshing summer moments in Seoul. 🌿

📍 Hongjepokpo Falls, Seodaemun

170-181 Yeonhui-dong, Seodaemun-gu, Seoul

※ The calendar wallpaper is available through the link in our profile.

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