ProChile ASEAN

20/03/2026

From Bangkok, we joined THAIFEX - HOREC Asia 2026, connecting with key players in Southeast Asia’s hospitality and food service industry 🌏✨

We also explored booths featuring Chilean products, highlighting the growing presence of Chile in the region 🇨🇱

And this is just the beginning… we’re already gearing up for THAIFEX - ANUGA 2026 with exciting news ahead 👀

🚀 Get ready for the ASEAN Summit 2026 — a key platform to connect, collaborate, and expand opportunities between Chile and Southeast Asia.

08/03/2026

Because when a woman exports, Chile moves forward. 💜🌎

This we recognize the women who carry our country’s name to the highest level — delivering solutions, products, services, and ideas to the world.

At ProChile we work year-round, and in every region, with more than 800 Women-Led Companies represented across all of the country’s export sectors.

In the last year:
✨ Their exports grew by nearly 14%
✨ They reached US$328 million
✨ They reached 92 international markets (9 more than the previous year)

From ASEAN, we also seek to strengthen the presence of Chilean women-led companies to bring the best of Chile to Southeast Asia.

We continue supporting Women-Led Companies throughout the year, because when they do well, Chile does well.

Check our characterization of Women-Led Companies here 👉 https://cdc.prochile.cl/documento/empresas-lideradas-por-mujeres-una-caracterizacion-de-las-usuarias-de-prochile-febrero-2026/

05/03/2026

As ProChile’s trade office in Indonesia, we maintain ongoing contact with local importers and industry associations. We met with ASEIBSSINDO to review market developments and the entry of Chilean fruits, focusing on the recent grape and cherry season. We presented Chilean fruits approved for Indonesia — pear, apple, blueberry, kiwi, grape, cherry and lemon — highlighting the lemon’s recent market access and strong potential given Indonesia’s high citrus consumption. Indonesia is ASEAN’s largest economy and the world’s fourth most populous country (~280 million), with a young population increasingly favoring healthier choices.
Stay tuned for updates about what we’ll present at the second edition of the ASEAN Summit 2026.

27/02/2026

The Embassy of Chile in Malaysia and ProChile, represented by Trade Representative Ana Belén Bueno, participated in CCFO29 in Kuala Lumpur, Malaysia (February 9–13), advocating for an 18-month extension of data collection and the inclusion of piropheophytin “a” and 1,2-diglycerides as essential criteria to assess olive oil quality and freshness, with support for technical advice from the FAO.

The need for a geographically representative database and consideration of climate change impacts on oil composition were emphasized to protect producers from regions with extreme conditions.

The IOC invited Chile to evaluate membership, which would facilitate participation in standards development, technical cooperation, promotion, and access to international data and networks; Codex approved the extension and the creation of an FAO panel to analyze new data.

These outcomes strengthen Chile’s technical positioning and market credibility, providing momentum for promoting Chilean products and negotiating opportunities ahead of Chile-ASEAN Summit 2026.

20/02/2026

We share with you the lecture we held with Bangkok University, where we spoke with the young, brilliant minds of tomorrow about Chile's actions in the ASEAN market with a focus on Thailand. We also discussed the ASEAN Summit and its second edition, which strengthens Chile's relationship with Southeast Asia.

We appreciate once again Bangkok University's invitation to this lecture series. Bangkok University

The guest speaker was Mr. Oscar Arriagada, Trade Commissioner, ProChile Thailand, representative from Chile's Export Promotion Bureau at the Embassy of Chile

17/02/2026

From our offices in ASEAN we send you our best wishes for this Chinese New Year!

17/12/2025

🎄 Feliz Navidad from Chile to ASEAN! 🇨🇱🤝🌏

This festive season, Chile celebrates friendship, trust, and collaboration with our partners across ASEAN — connections built through a diverse range of Chilean strengths 🎁.

Chile is proud to contribute to the region’s food security and value chains 🍇🐟, through high-quality agri-food and seafood products, internationally recognized beverages 🍷, and sustainable natural resources 🌱 — all backed by strong standards, traceability, and trust ✅.

Beyond products, Chile also brings innovation, services, sustainability solutions, and creative industries 💡, working together with ASEAN toward long-term growth 📈.

May this festive season be filled with alegría, abundancia y amistad — joy, abundance, and friendship ✨❤️.

Here’s to a bright and prosperous 2026 🌟 for Chile and ASEAN.

¡Feliz Navidad y próspero año nuevo! 🎅🎉

17/12/2025

🍒 ProChile Celebrates the Arrival of Premium Chilean Cherries in Thailand 🇨🇱🇹🇭

ProChile was pleased to join Foodland Srinakarin in welcoming H.E. Mr. Patricio Powell, Ambassador of Chile to Thailand, and Mr. Oscar Arriagada, Chile’s Trade Commissioner, for a special visit celebrating the arrival of fresh, premium Chilean cherries in Thailand. 🎉

Available in both golden and red varieties 🍒✨, Chilean cherries are prized for their natural sweetness, delicate sweet-tangy balance, and juicy, tender flesh — a true premium fruit enjoyed worldwide 🌏.

Through partnerships with leading Thai retailers 🛒, ProChile continues to bring Chile’s trusted taste to consumers across Thailand 🇹🇭.

15/12/2025

🐟 Chile’s Salmon 🌊

Chilean salmon, raised in the southernmost seas of the world, is prized for its freshness, flavour, and sustainability.

Certified by global standards ✅, Chile’s salmon farms meet Best Aquaculture Practices (BAP).

Nutritious, versatile, and trusted in more than 100 markets worldwide 🌎, Chilean salmon brings the ocean to your table 🍽️.

15/12/2025

🦞 How to Identify Fresh, Good-Quality Seafood 🌊

How to tell if your seafood is truly fresh?

Here’s what to look for in Chilean salmon, mussels, and fish:

· 👁️ Clear eyes — bright, not dull.

· ✋ Firm texture — it should spring back to touch.

· 🌊 Clean ocean scent — fresh, never fishy.

· ✅ Certifications — ASC and BAP labels mean global sustainability standards.

From Patagonia’s pristine waters 🐟 to ASEAN tables 🍽️, Chile’s seafood is harvested responsibly and shipped with care.

Chile’s seafood: pure, sustainable, and delicious. 🐚✨

15/12/2025

🐚 Mussels from Pristine Waters 🌊

Chile’s mussels are cultivated in the cold, nutrient-rich waters of Patagonia.

100% natural, healthy, and flavourful, they are harvested with strict sustainability certifications 🌱. Chilean mussels are a superfood packed with protein and minerals 💪 — fresh from our southern seas to global plates 🌎.