16/06/2026
襯著最近和客人到政府相關部門咨詢澳門"首店經濟"的事,我順便也寫一篇小文章和大家分享一下:
★時間節點
- 生效日期:2025年11月1日;
- 申請期:共六輪,首期為2025年11月1日至2026年1月31日
★誰有資格參與?
- 零售、餐飲、特色品牌店:尤其是葡語、西語國家或歐洲特色品牌;
- 國際品牌:需入選全球百強榜單、經營10年以上且品牌價值排名前50,或在至少3個國家設有10間以上門店;
- 內地、香港、台灣品牌:需經營5年以上,品牌價值排名前10,或- - 在主要城市設有至少5間門店;
- 法律要求:必須在澳門依法註冊,無欠稅,財務穩健,並僱用至少5名本地全職員工
★資助金額與額外獎勵
- 基礎資助:最高澳門元50萬;
- 疊加資助:於特定區域開設門店、經營面積越大、僱用本地人越多,最多可達澳門幣一百萬元。
★選址
- 設立在澳門特區必須是商業用途的地舖單位;
- 不包括綜合度假休閒企業轄下的場所及商場內的地舖;
- 至少50平方米。
首店經濟計劃既是澳門政府推動多元經濟的重要舉措,也想以經濟補助的方式支持全民一起為澳門引入優質品牌。若你有什麼想法,歡迎隨時咨詢和我們交法。
EN ➡
Recently, while accompanying a client to consult government departments about Macau’s First Store Economy scheme, I thought I’d share a quick overview:
★ Key Dates
- Effective: 1 November 2025
- First application round: 1 Nov 2025 – 31 Jan 2026 (six rounds in total)
★ Who Can Apply?
- Retail, dining, and speciality brands (especially Portuguese, Spanish or European brands)
- International brands: listed in global rankings, operating 10+ years, or with 10+ shops across at least 3 countries
- Mainland China, Hong Kong, Taiwan brands: operating 5+ years, top 10 in their sector, or with 5+ shops in major cities
- Legal requirements: registered in Macau, no tax arrears, financially sound, and employing at least 5 local staff
★ Funding & Incentives
- Basic support: up to MOP 500,000- aprox. USD 64,000.00-
- Extra incentives: more funding if located in designated districts, with larger shop size or more local employees
-Maximum support: up to MOP 1,000,000
★ Location Rules
- Must be a street-level commercial unit in Macau
-Not inside integrated resorts or shopping malls
-Minimum size: 50 sqm
The First Store Economy scheme is part of Macau’s push for a more diverse economy, encouraging quality brands to set up shop with financial support.
If you are considering opening a first store in Macau, feel free to reach out to us.