The ‘PINK TOURISM’ concept describes the GLBT community who travel and seeks for non-discriminatory services. The economic power of this community establishes GLBT individuals as a valuable part of the common society. Increased income, improved living condition and acceptance of society provide strong conditions for the emergence of PINK TOURISM. Based on GLBT research study by Out Now Global, the
travel pattern of GLBT travellers remains resilient despite the global recession for the following reasons: GLBT honeymoons market is growing; GLBT travellers prefer long-haul destinations, either to look for new travel experiences or to fulfil specific interests such as diving, golfing, visiting historical landmarks, experiencing new culture, etc.; GLBT market represents all ages - young adult, professional, middle-age and retired; GLBT individuals are generally well educated, adventurous and enjoy nature-based activities. SABAH, Malaysian Borneo, has all the qualities to capture this market; its alluring landscapes, highly diverse wildlife, beautiful islands and beaches, pristine marine-life and culturally diverse indigenous communities enable Sabah to provide a wide range of ‘Responsible Tourism’ tour packages from fascinating nature-adventure activities to educational excursions at world-class conservation centres to relaxing tropical island retreats.
