16/07/2026
The goal of the Department of Tourism XII is to ensure the conduct of S-MATTA to all tourism establishments within our area.
Note: The Site and Market Assessment Tool for Tourist Attractions (S-MATTA) is conducted to assess the overall condition, market readiness, tourism potential, and visitor experience of tourist attractions. It serves as a valuable tool in identifying the strengths of a destination, areas for improvement, and opportunities for sustainable tourism development.
Ang S-MATTA ay para masuri ang kasalukuyang kalagayan, market readiness, tourism potential, accessibility, visitor experience, at pangkalahatang kalidad ng isang tourist attraction. Layunin nitong matukoy ang mga best practices, mga aspeto na nangangailangan ng pagpapabuti, at mga oportunidad upang higit pang mapaunlad ang isang destinasyon.
The assessment is NOT INTENDED TO FIND FAULTS or discourage tourism operators. Instead, it is a collaborative process that provides valuable recommendations, helps improve destination management, strengthens competitiveness, and prepares tourist attractions for future development and possible recognition or accreditation.
Hinihikayat ang lahat ng mga may-ari at namamahala ng mga tourist attractions na boluntaryong sumailalim sa S-MATTA. Ang pagpapasuri ay hindi tanda ng kakulangan kundi isang pagpapakita ng kahandaan na matuto, umunlad, at magbigay ng de-kalidad na karanasan sa bawat bisita.
Remember, every great destination starts with a willingness to be assessed. Assessment is not about proving perfection, but about pursuing excellence.
Sama-sama nating itaas ang kalidad ng ating mga tourist attractions at gawing mas ligtas, mas kaakit-akit, at mas mapagkumpitensya ang turismo ng ating komunidad. Para sa Nangunguna Esperanza at Turismo sa ilalim ng Administrasyon ni Mayor Junjun Ploteña.
Mabuhay!