Rural Rising Philippines

Rural Rising Philippines We dream of creating 100,000 debt-free and sustainable local farmers by 2030. Updated info on Rural Rising

WHAT IS RURI? No produce goes to waste.
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Rural Rising Philippines (RuRi) is a collective, non-profit grassroots effort to help distressed Filipino farmers get back on their feet and feed the nation with pride. It aims to do this by doing “Rescue Buys” in areas where there is an over-production of fruits and vegetables, and by paying the farmers above-farm gate prices. RuRi then distributes the rescued produce to its members at below-bags

akan prices. The farmers win and so do the consumers. All fruits and vegetables that are not claimed within 48 hours are automatically donated to hungry communities in the NCR and to various community pantries. We believe that when farmers are paid the right price, they have a chance at achieving rural prosperity; that by giving members access to fresh and cheap produce, they would share what they cannot consume to the needy or perhaps create a profitable reseller business; that by channeling all unclaimed or unsold produce to residents in economically depressed communities, their lives are sustained, their souls given hope. We do weekly Rescue Buys in towns and cities all over the country. RuRi operates a Vegetable Rescue Center in Baguio City, and two distribution hubs in the NCR. These are RuRi House in UP Village, Diliman, Quezon City and RuRi South in Alabang Town Center, Muntinlupa, and very soon in Bonifacio Global City (BGC). The conversations at RuRi are led by spouses Ace and Andie Estrada of Baguio City. RuRi currently has 34,000 members and 140,000 followers. You can send inquiries to [email protected]

RuRi is working to erect vegetable tramlines in Benguet, create a water and forest conservation project in Nueva Ecija, and establish community libraries in various farmer communities. It is also working to establish a processing and packaging facility for rescued produce, and the country’s first Rescue Kitchen. We welcome offers of help in whatever form it comes if it would help the farmers and create small but impactful change in the countryside. ONLINE INFO ON RURI:

Sagip-Saka: Rescuer of Distressed Farmers
https://vimeo.com/739529414

How RuRi Began:
https://vimeo.com/625271895

We receive a recognition:
https://youtu.be/6NBmn_cInW4

Farmers are pandemic front-liners:
https://vimeo.com/625274534

An Angel visits the farmers of Licab:
https://vimeo.com/627961587

Preserving amazing earth and vital water:
https://vimeo.com/625277165

Ito ang kanyang report:
https://www.facebook.com/aceestrada2/posts/10223177665573517

How it all began
https://vimeo.com/693378508

We call the truck Teddy:
https://vimeo.com/637509549


JOIN RURI:
Be a Founder Member: https://join.ruralrisingph.com/
Join Rural Rising group: https://web.facebook.com/groups/RuRiPh/

WE WERE GIVING AWAY FREE MANGOES. The other week, INDIAN MANGOES were falling from the tree infront of RuRi. We were so ...
26/05/2026

WE WERE GIVING AWAY FREE MANGOES. The other week, INDIAN MANGOES were falling from the tree infront of RuRi. We were so afraid for the cars coming and going under it, we had to save them from broken windshields and dented hoods. We had the RuRi Boys harvest every single mango they can climb or pick off, then we gave away those Mangoes to members coming with ecobags — as their reward for helping save the environment. Problem solved in a practical way.

This time, we practically had every single Indian Mango in Pinamalisan, Gabaldon, Nueva Ecija harvested. We’re not giving away these mangoes, but we’re virtualy giving them away at this price. Our simple objective is for the farmers and tree-owners in Pinamalisan to get a small income. We showed you a video of two trucks loaded down with Indian Mangoes arriving at RuRI last night. The mangoes are here now, so please show us how you support farmers and love mangoes as well. Salamat, good morning.

INDIAN MANGO GROUP BUY. Let’s give the farmers — and YOU — a better price through this Group Buy. If you give P299, your share shall be 10 kilos.

Find the order link in the comments section below.

Just 150 lots, that’s it. 4 KILOS OF MANGO FOR JUST P249. We’re very happy to offer our members 4 kilos of ASSORTED MANG...
25/05/2026

Just 150 lots, that’s it.

4 KILOS OF MANGO FOR JUST P249. We’re very happy to offer our members 4 kilos of ASSORTED MANGOES for just P249. It’s good-sized Isabela Mangoes (1kg, approx.), smaller-sized Isabela Mangoes (2 kg, approx.) and Indian Mangoes (1 kg, approx.), for a total of 4 kilos. The mangoes were freshly-harvested and are carefully sorted. Walang bitak, walang lamog. Needs a few days para mahinog. If you buy mangoes today, you will be (very) happy.
�Find the order link in the comments section below.

SNAP BUY MANGOES. Let’s give YOU a better price through Snap Buy. For P249, get 4 kilos of assorted fresh-harvested MANGOES.

AVAILABLE NOW.


Sana mag-aral ng mabuti ang anak ni Lope. LOPE’S DREAM. Jessica Soho traveled to Kabayan, Benguet to interview some of o...
25/05/2026

Sana mag-aral ng mabuti ang anak ni Lope.

LOPE’S DREAM. Jessica Soho traveled to Kabayan, Benguet to interview some of our farmers. One of them was Lope Panas. You remember Lope? He made an appeal for cabbages last week so his son Recarte can enrol into college. We bought his cabbages for a lot more than the farmgate price and on top of it, gave the first installment for his son’s enrolment.

Well, Jessica went there and Lope had a lot more to say — about why the government still needs to import, about corruption in the highest levels, and about him desperately wanting his son to NOT be a farmer.

“Kung hindi siya magiging seaman, ang aabutan niya ay pagasaka rin (If he does not become a seaman, his fate will become like mine)”, it is so heart-breaking to hear that from a farmer, from a father, but that is reality. When he said that, Lope tilted his head to one side, as if imagining such a terrible future for his son, as if remembering the 40 years of poverty he has gone through.

“Noong natapos ng high school, doon na nag-full time na magsaka ako. Kahit gustohin ko man na umalis eh wala naman choice kasi di ko naman tinapos ang pag-aaral ko” (When I graduated from high school, I had no choice except to go into farming full time. Even if I wanted a better life, I could not because I did not go to college)

After watching this, after seeing that, Andie and I are resolved to help Lope achieve his dream for his son, and their family. WE’RE GOING TO HELP HIS SON BECOME A SEAMAN. The money we gave for enrolment downpayment, we’re going to complete it. We gave P5,000, we’ll pay for one full year of college. Lope says there’s no maritime school in Baguio and his son has to go down to Dagupan City, Pangasinan. I am from Dagupan, Lope’s son is going to be a seaman. Why are we doing this? We want so much for their family to have a better life (there are three other children in the family), and we are going to enjoin Rural Rising to help achieve it.

Plan of Action: Find out where Lope’s son is enrolled and pay that school directly the full tuition. It could be one of two big maritime schools in Dagupan: PAMMA or PIMSAT. That would not be difficult to find out. It would be wonderful if we can really do it. When, not if, he graduates, we have our friends in the PTC Group and Magsaysay.

Who among our generous members would like to be a part of making a farmer’s dream come true? A semester at either PAMMA or PIMSAT is P25,000 (P1,500/unit). We would like to put this amount together this week and if there is more, to buy a set of uniforms. The next picture we shall post, so help us God, will be Recarte in that uniform.

GCash = 09175017787 Armando
BPI = 8126-1039-53 Andrea E
“Lope’s Dream”

God bless Rural Rising and God bless our farmers more.



https://www.youtube.com/live/6ZlAvTRJiVs?si=VmZCOFHqFxvW-WBW&t=3079

Sana mag-aral ng mabuti ang anak ni Lope. LOPE’S DREAM. Jessica Soho traveled to Kabayan, Benguet to interview some of o...
25/05/2026

Sana mag-aral ng mabuti ang anak ni Lope.

LOPE’S DREAM. Jessica Soho traveled to Kabayan, Benguet to interview some of our farmers. One of them was Lope Panas. You remember Lope? He made an appeal for cabbages last week so his son Recarte can enrol into college. We bought his cabbages for lot more than the farmgate price and on top of it, gave the first installment for his son’s enrolment.

Well, Jessica went there and Lope had a lot more to say — about why the government still needs to import, about corruption in the highest levels, and about him desperately wanting his son to NOT be a farmer.

“Kung hindi siya magiging seaman, ang aabutan niya ay pagasaka rin (If he does not become a seaman, his fate will become like mine)”, it is so heart-breaking to hear that from a farmer, from a father, but that is reality. When he said that, Lope tilted his head to one side, as if imagining such a terrible future for his son, as if remembering the 40 years of poverty he has gone through.

“Noong natapos ng high school, doon na nag-full time na magsaka ako. Kahit gustohin ko man na umalis eh wala naman choice kasi di ko naman tinapos ang pag-aaral ko” (When I graduated from high school, I had no choice except to go into farming full time. Even if I wanted a better life, I could not because I did not go to college)

After watching this, after seeing that, Andie and I are resolved to help Lope achieve his dream for his son, and their family. WE’RE GOING TO HELP HIS SON BECOME A SEAMAN. The money we gave for enrolment downpayment, we’re going to complete it. We gave P5,000, we’ll pay for one full year of college. Lope says there’s no maritime school in Baguio and his son has to go down to Dagupan City, Pangasinan. I am from Dagupan, Lope’s son is going to be a seaman. Why are we doing this? We want so much for their family to have a better life (there are three other children in the family), and we are going to enjoin Rural Rising to help achieve it.

Plan of Action: Find out where Lope’s son is enrolled and pay that school directly the full tuition. It could be one of two big maritime schools in Dagupan: PAMMA or PIMSAT. That would not be difficult to find out. It would be wonderful if we can really do it. When, not if, he graduates, we have our friends in the PTC Group and Magsaysay.

Who among our generous members would like to be a part of making a farmer’s dream come true? A semester at either PAMMA or PIMSAT is P25,000 (P1,500/unit). We would like to put this amount together this week and if there is more, to buy a set of uniforms. The next picture we shall post, so help us God, will be Recarte in that uniform.

GCash = 09175017787 Armando
BPI = 8126-1039-53 Andrea E
“Lope’s Dream”

God bless Rural Rising and God bless our farmers more.



na!Tumutok na sa inyong telebisyon at sa ating livestream!...

See what Basal looks like. BASAL. There’s something about that word that excite us. It’s like “Jackpot”. It means “first...
24/05/2026

See what Basal looks like.

BASAL. There’s something about that word that excite us. It’s like “Jackpot”. It means “first harvest”, mostly applies to melons or watermelons. It always assures us that the produce is sweet. The climbers used that word for SINEGUELAS. Basal means the trees will be harvested for the first time this season. See how we reacted to the word accordingly. First we said we wanted “only” 30 kilos, and then quickly asked for 40. When the climber put a heart to it, we said “kahit 50 kilos”. So that’s what we are going to get: 50 kilos of first harvest Sineguelas. Should be good, should be sweet and delicious.

SINEGUELAS GROUP BUY. This is not a Rescue Buy™ where the farmer is in distress and we are intervening in an agricultural emergency. This is a collective, liesurely buy for a fruit that’s getting harder to find. If you give P299, we shall give you 1 full kilo in a net bag plus a full kilo of RuRi RORO Rock Salt to help the “asinderos” in San Jose, Occidental Mindoro. One goes with the other, Sineguelas and salt — also getting something nice and doing something nice like helping.

Find the order link in the comments section below.


“Barrioterrific eating experience” WHAT IS IT ABOUT THAT DUHAT? Sally was so, so excited about eating fruit she hasn’t e...
24/05/2026

“Barrioterrific eating experience”

WHAT IS IT ABOUT THAT DUHAT? Sally was so, so excited about eating fruit she hasn’t eaten in six years. She jusy couldn’t wait, she opened the tub right there at the counter pa lang and popped two. ‘Wait, wait” we said, “We’ll wash it”. We returned the tub to her, a light sprinkling of RuRi Rock Salt on top. It was not enough. She asked for a cup of salt and dumped it all in ferociously, working it in so vigorously. Come the moment she opened the tub and tasted, hers was the face of true happines. We were there to witness it.

So gathering orders for people who are intrigued by this video and asking “What is it about that duaht?”. This is your chance to find out. Our farmers in Balungao, Pangasinan will climb the trees again tomorrow. Do not miss the next batch, do not pass up on happiness.

Backread for context:
OLD SCHOOL WONDERFUL. If you have been requesting for these, come over to RuRi na. CHILLED DUHAT IN TUB WITH A BAG OF SALT. Here you have the three things you need to make something old school wonderful. Chilled Duhat, rock salt and a tub with a lid. Put all three together and shake, shake, shake. The bruised duhat, juicing mixing with the salt, the tartness, it’s a barrioterrific eating experience.

If you loved Duhat as a child, or if you got to climb the Ent trees, you had a (really) wonderful childhood. If you are a Gen-Z or Millenial, you buy this to make ll make up for lost experience.

DUHAT AND SALT SNAP BUY. We are happy to offer our members a childhood favorite. If you give P350, get 1 big plastic tub of Duhat with 1 kilo of RuRi RORO Rock Salt.
�Find the order link in the comments section below.


Get put our heads together for Extra.WHEN EXTRA MEANS LESS. Our POTATO farmers classify their small(er) potatoes in a we...
24/05/2026

Get put our heads together for Extra.

WHEN EXTRA MEANS LESS. Our POTATO farmers classify their small(er) potatoes in a weird way. they call them "Extra". Smaller than medium, bigger than marble, they are called “Extra”. Medium is desired (pa rin) and Marble has a market among Korean restaurants. Extra is the unwanted child. Kung may extra room sa sasakyan, dadalhin nila sa pamilihan. Otherwise, iiwanan nila, kasi extra baggage lang, di din masyado bibilhin. Strange, ano? So what we do as RuRi, we buy them. At a good price, and suddenly yung extra na unwanted, naging extra na income. Extra means less but with Rescue Buy™ it fetches more. Wonderful din, ano?

Find the order link in the comments section below.

EXTRA POTATO GROUP BUY. We are extending our hand to Potato farmers in the towns of Buguias and La Trinidad. Join this Rescue Buy™ to give the farmers a better price. If you give 249, we shall be happy for you to have 4 kilos. That's an extremely good price.

Important Info:
1 Price — P249 for 4 kilos
2 Order link in the comments section below.
3 Dispatch date — TBA
4 Join the Viber Channel for updates
5 Go to the store for more Rescue Buys™

RuRi Dispatch Hubs and Dispatch Hours:
RURI WEST — 79 Sgt. Esguerra Ave., West Triangle Homes Village, Diliman 1103, Quezon City
Pin: “Rural Rising Philippines - West”
Pickups — every day including Sunday from 9AM to 6PM�
RURI CENTRAL — Avida Towers Centera Tower 1 Reliance, Cor Epifanio de los Santos Ave, Mandaluyong
Pn: “Rural Rising Philippines - Central”
Open Tuesdays ~ Fridays for pickups from 11AM to 7PM

RURI SOUTH — Old Transport Terminal, Alabang Town Center, Theater Drive, Ayala Alabang, Muntinlupa
Pin: “Rural Rising Philippines - South”
Pickups — every Sat, Sun and Mon, from 10AM to 7PM

Dispatch Expectations: We rescue produce from different provinces and at different dates, thus the dispatch dates and times vary. Please expect to do or book multiple pickups if you decide to support multiple rescue efforts.

Spoilage Policy: You must claim your produce within 48 hours of the dispatch date as indicated above or as announced in the Viber Channel. Fresh produce spoils quickly and in context of these Rescue Buys, it will be a tragedy to save produce from one place only to have it spoil in our hands. We shall donate all unclaimed produce it in your name to hungry communities and to animal rescue centers. Please understand that we shall neither entertain requests to replace your produce at a later date nor substitute it for another produce. For failure to claim your produce, your payment is essentially forfeited.

Privacy Policy: When you sign up to avail of this offer, you give us certain information voluntarily. This includes your name, email address, phone number, etc. If you buy something from Rural Rising Ph, we collect payment information, contact information and details of what you bought. If you link your Facebook account, we also get information from those accounts (such as your friends and contacts). The information we get from those services depends on your settings and their privacy policies, so please check what those are. We only collect the information you choose to give us, and we process it with your consent, to fulfill the purpose of your interaction with us. We don’t sell it to other parties.

Allergy Disclaimer: The produce will be delivered to you in the condition we receive them from our farmers. Occasionally we change the packaging, but that’s all we do. Members concerned about food allergies need to be aware of the risks. Handling raw produce could trigger certain types of allergies, thus extreme caution is advised. Rural Rising will not assume any liability for adverse reactions to raw produce handled or produce consumed.

Transparency: This is an offer for "Extra" potatoes which means they will be smaller in size than you are accustomed to. If you are looking for bigger-sized potatoes, this offer may not be for you.




*The image used in this article is intended for informational or ilustration purposes only. All rights belong to (unknown). We do not claim ownership over this image in any way.

OPPORTUNITY TO HELP LIST. Also called a price list but we sometimes like to call it differently, because that’s what it ...
24/05/2026

OPPORTUNITY TO HELP LIST. Also called a price list but we sometimes like to call it differently, because that’s what it is. Most of the prices are around P100. One farmer helps the other, one product helps the other. Speaking of the farmers, most of your payment goes to them. We have of course the cost to transport, cost to dispatch, that’s about it. We are the single layer of “middleman” between them and you. Ordinarily, there are as many as nine layers. Someone called it the “aircon tax”, that’s a good one. If you come here, do not judge the frontage, it’s an old house built in the 1950’s. We’re still applying love, but there’s already air-conditioning. Instead judge the quality of the vegetables, there is so much to love.


Address

Mandaluyong

Opening Hours

Monday 11am - 8am
Tuesday 11am - 8am
Wednesday 11am - 8am
Thursday 11am - 8am
Friday 11am - 8am
Saturday 11am - 8am
Sunday 11am - 8am

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