19/09/2026
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BAGUIO CITY โ New business opportunities in the growing beauty and cosmetics industry were introduced to MSMEs and aspiring entrepreneurs from Baguio City and Benguet through the Make Your Brand Roadshow 2026, held at the Paragon Hotel in Baguio City, today September 19, 2026.
This is an initiative of the DTI Philippines, in partnership with Rehacos, Inc., Indicellbio, Inc., and the City Government of Baguio Baguio City Local Economic Development and Investment Promotions Unit, the roadshow provided participants with insights into K-Beauty manufacturing and marketing, as well as guidance on the regulatory requirements for cosmetic products.
In his welcome remarks, DTI Cordillera Administrative Region Regional Director Atty. Raymond G. Panhon emphasized the importance of creating opportunities that allow MSMEs to explore new business models, develop their brands, and expand their market reach. He also highlighted the value of partnerships with the private sector, recognizing that government alone cannot provide all the resources, expertise, and opportunities that entrepreneurs need to grow their businesses.
This was echoed by Baguio City Budget Officer Atty. Leticia O. Clemente, who conveyed the city governmentโs support for initiatives that provide local entrepreneurs with new avenues for business growth and development.
The learning sessions provided participants with practical insights into the different stages of developing and promoting a beauty brand. Rehacos, Inc. Reha Philippines CEO Mr. Jean Michael โMykee Baeโ Baluyut introduced the Make Your Brand program and discussed the opportunities available to entrepreneurs who are interested in entering the beauty industry.
Joining virtually from South Korea, Indicellbio, Inc. CEO Mr. Jong Soo Lee shared his expertise on K-Beauty Manufacturing, giving participants an overview of the processes, considerations, and possibilities involved in developing cosmetic products.
Baluyut also discussed K-Beauty Marketing, highlighting the importance of strategic marketing in building product identity, positioning brands, and reaching target consumers.
Meanwhile, FDA-CAR Representative Mr. Giovanni Monang provided guidance on the FDA Guidelines for Cosmetic Products, particularly the regulatory and compliance requirements that entrepreneurs need to understand when developing and bringing cosmetic products to the market.
Beyond the presentations, participants were given opportunities to engage directly with the organizers and industry partners through one-on-one consultations. Interested entrepreneurs explored various ways of participating in the Make Your Brand program, including opportunities as an affiliate, brand builder, or maker of their own brand.
The roadshow provided MSMEs and aspiring entrepreneurs not only with new knowledge but also with a platform to explore concrete business opportunities in the beauty and cosmetics industry. By bringing together government, industry partners, and local entrepreneurs, the Make Your Brand Roadshow 2026 demonstrated how partnerships can help turn business ideas into brands and open pathways for local MSMEs to access wider markets.
