Feature Capiz

24/07/2026

𝙎𝙞𝙥 𝙇𝙤𝙘𝙖𝙡, 𝘾𝙝𝙞𝙡𝙡 𝙈𝙤𝙧𝙚 𝘼𝙩 SM City Roxas!

Start your day right with a cup of coffee at the biggest Coffee N' Chill Festival at SM City Roxas from July 20 to August 2.

SM City Roxas, in partnership with the Department of Trade and Industry - Capiz, gathers local coffee shops across Roxas City and Capiz to celebrate coffee culture and bring people together.

At the Event Center, Capizeños are invited to max out every sip, every story, and every experience with family and friends.

Sip, Snap, & Bring Your Furry Friend

Grab your favorite brew and bring your adorable furbaby to Pawfee Meet Up on July 26, 5PM at the Event Center. Enjoy an afternoon of wagging tails, happy paws, fun photos, and heartwarming moments.

Taste Local

Try handcrafted brews and café favorites from: JDC's Coffee & Farm, Shang Cakes & Pastries, Royal Sugar, Mabeani Coffee Station, Mankey Mauze & Meraki Photo & Cafe, Kopizeño, Bangun Coffee, Dad's Farm & Luve Coffee, Capiz Cacao Producer's Cooperative (CCPC), Balay ni Nanay Lording, Esther's, and Tatiana.

This event is part of the SM Supermalls Coffee N' Chill Festival, the country’s biggest celebration of coffee culture, bringing together the largest selection of coffee experiences across 75 participating SM Supermalls nationwide.

From cult favorite cafés and local discoveries to exclusive brews and immersive activities, the festival delivers maxed out experiences for every coffee lover. Only at the country’s most loved malls can you enjoy coffee celebrations on this scale, all in one destination.

20/06/2026

𝙂𝙖𝙡𝙖 𝙩𝙤 𝙩𝙝𝙚 𝙈𝙖𝙭: 𝙎𝙈 𝙎𝙪𝙥𝙚𝙧𝙢𝙖𝙡𝙡𝙨 𝙗𝙧𝙞𝙣𝙜𝙨 𝙂𝙞𝙖𝙣𝙩 𝙎𝙦𝙪𝙖𝙙 𝙛𝙪𝙣 𝙩𝙤 𝙩𝙝𝙚 𝙑𝙞𝙨𝙖𝙮𝙖𝙨 𝙖𝙣𝙙 𝙋𝙖𝙡𝙖𝙬𝙖𝙣!

SM Supermalls is bringing more giant-sized fun, immersive experiences, and memorable moments to communities across the Visayas and Palawan with the expansion of the SM Giant Squad to SM City Iloilo, SM City Roxas, SM City Bacolod, and SM City Puerto Princesa.

As part of SM Supermalls' commitment to creating meaningful and engaging experiences for Filipino families, the country's most loved mall continues to grow its roster of larger-than-life characters designed to inspire fun, discovery, and community connection. Through the Giant Squad, mallgoers can enjoy more shareable moments and "Gala to the Max" experiences that make every visit more exciting and memorable.

Leading the newest wave of Giant Squad characters is Lilo, the Lovable Bear of SM City Iloilo. Innovative, warm, and always bringing people together, Lilo inspires exciting adventures and unforgettable moments for mallgoers.

At SM City Roxas, Roxy, the Bubbly Octopus, brings playful energy and endless surprises, encouraging everyone to embrace new experiences and make the most of every visit.

Meanwhile, SM City Bacolod welcomes Kara, the Mask Fairy. Creative and imaginative, Kara adds a touch of wonder to every mall experience and inspires guests to discover something magical around every corner.

In Palawan, SM City Puerto Princesa introduces Preen, the Adventurous Peacock. Curious and always on the move, Preen loves discovering new trends, exciting hangout spots, and fresh experiences around the mall.

The arrival of these larger-than-life installations transforms each mall into a vibrant destination filled with photo-worthy attractions, interactive experiences, and opportunities for families and friends to create lasting memories together.

More than colorful attractions, the SM Giant Squad reflects SM Supermalls' commitment to creating spaces where communities can connect, celebrate, and enjoy everyday moments. Through its Gala to the Max campaign, SM Supermalls continues to deliver maxed-out experiences that bring joy, excitement, and meaningful connections closer to every Filipino.

The newest additions complete the Giant Squad lineup across the Visayas, joining Bree, the Techy Bear of SM City Cebu; Skyler, the SM Wonderland Explorer of SM Seaside City Cebu; Coco, the Playful Pup of SM City Consolacion; Shelly, the Quirky Seahorse of SM Hypermarket Lapu-Lapu; Orly, the Cheerful Pineapple of SM Center Ormoc; and Tala, the Fearless Lioness of SM Savemore Market Tacloban.

Together, the SM Giant Squad celebrates the unique character of every community while bringing giant-sized fun, unforgettable adventures, and moments worth sharing across SM Supermalls nationwide.

For updates on the SM Giant Squad, upcoming mall events, and Gala to the Max experiences, visit www.smsupermalls.com or follow SM Supermalls on social media.

12/06/2026

𝗦𝗠 𝗖𝗶𝘁𝘆 𝗥𝗼𝘅𝗮𝘀 𝗮𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝘀 𝗚𝗲𝗻 𝗭’𝘀 𝘃𝗼𝗶𝗰𝗲 𝗮𝘁 𝗦𝘂𝗽𝗲𝗿 𝗣𝗶𝗻𝗼𝘆 𝗩𝗶𝗯𝗲𝘀!

Experience our roots, remixed!

Filipino culture continues to evolve, and today’s generation is shaping it in exciting new ways.

From the way Gen Z speaks and expresses themselves online to the music they stream, the food they crave, and the trends they proudly own, being “Pinoy” today is all about creativity, connection, and self-expression.

This June, your most-loved SM City Roxas brings all of that together through Super Pinoy Vibes, a fresh celebration of modern Filipino identity where culture, community, food, music, and style collide in immersive experiences made for today’s generation.

Whether you’re bonding with your barkada, hunting for your next food obsession, or showing off your own Pinoy vibe online, SM City Roxas is the place to Gala To The Max this Independence Day.

Celebrate culture with the community

The celebration officially kicked off with special Flag Raising Ceremony today, June 12, setting the tone for a day filled with Filipino pride and youthful energy. The ceremony was attended by government officials, uniformed personnel, and socio-civic groups.

From June 12 to 14, the Super Pinoy Sale brings exciting deals and sulit finds across participating SM malls—making it the perfect time to refresh your wardrobe, upgrade your essentials, or discover something new while celebrating local culture.

Meanwhile, pickleball enthusiasts can play at the Transport Hub, bringing together movement, community, and Filipino pride in one high-energy celebration this Independence Month.

Feel the energy of modern Pinoy culture

Music lovers can also vibe to the sounds of local talent at Pinoy Jam: Viral Ang Tunog, where live performances transform your most-loved SM City Roxas into a celebration of Filipino music, energy, and youth culture, creating a maxed-out experience filled with homegrown talent, community spirit, and Pinoy pride.
This Independence Month, celebrate what makes today’s Filipino generation unique through experiences that feel proudly local, fresh, and uniquely yours.

Experience modern Filipino culture and make memories only at your most-loved SM City Roxas.

07/06/2026

𝗦𝗠 𝗖𝗶𝘁𝘆 𝗥𝗼𝘅𝗮𝘀 𝗦𝗽𝗲𝗮𝗿𝗵𝗲𝗮𝗱𝘀 𝗖𝗼𝗮𝘀𝘁𝗮𝗹 𝗖𝗹𝗲𝗮𝗻𝘂𝗽 𝗳𝗼𝗿 𝗪𝗼𝗿𝗹𝗱 𝗢𝗰𝗲𝗮𝗻’𝘀 𝗗𝗮𝘆!

In celebration of World Ocean’s Day, your most-loved SM City Roxas teamed up with local leaders, City and Provincial Environment and Natural Resources Offices today to hold a coastal cleanup in Brgys. Dumolog and Cogon, Roxas City, Capiz.

The activity gathered 543 volunteers from SM City Roxas, barangay officials, community residents, uniformed personnel, and private organizations. Together, they cleared more than 1200 kilograms of non-biodegradable trash and debris along the shoreline to help protect marine life and coastal habitats.

Beyond the cleanup, the event promoted environmental awareness and sustainable practices for healthier oceans. All collected waste will be properly segregated for disposal and recycling where possible.

Environmental stewardship creates real benefits for our communities — All For You. All For Our Oceans.

01/06/2026

𝗦𝗠 𝗜𝗡 𝗧𝗛𝗘 𝗩𝗜𝗦𝗔𝗬𝗔𝗦 𝗪𝗜𝗡 𝗦𝗜𝗟𝗩𝗘𝗥 𝗔𝗧 𝗣𝗥𝗘𝗦𝗧𝗜𝗚𝗜𝗢𝗨𝗦 𝗜𝗖𝗦𝗖 𝗠𝗔𝗫𝗜 𝗔𝗪𝗔𝗥𝗗𝗦.

SM malls in the Visayas, continue to gain global recognition for sustainability and community-driven innovation after winning a Silver Award at the prestigious International Council of Shopping Centers MAXI Awards for “Art From All: Turning Community Action into Public Art,” a sustainability campaign mounted at your most-loved SM City Cebu and SM City Iloilo, that transformed environmental responsibility into an engaging and immersive mall experience. The ICSC MAXI Awards is regarded as one of the world’s most respected recognitions for excellence in marketing and innovation in the retail and shopping industry.

Launched in May 2025, Art From All encouraged shoppers and mall communities to donate plastic waste which were later repurposed into large-scale eco-art installations displayed inside the malls. Through the initiative, a total of 31,634 plastic items were collected and transformed into meaningful public artworks, turning recycling into a highly visible and participatory activity that allowed communities to directly contribute to artworks carrying both cultural and environmental significance.

At SM City Cebu, collected plastic bottles were transformed into a massive whale shark or “butanding” eco-art installation titled “The Gentle Giant,” symbolizing Cebu’s rich marine biodiversity and coastal heritage. The artwork served as both a visual centerpiece and a reminder of the importance of protecting marine ecosystems through collective environmental action.

Meanwhile, at SM City Iloilo, donated plastic waste became part of the “Mangrove Memory Tree,” a life-sized eco-installation created by Ilongga artist Margaux Blas in partnership with Rezbin. Inspired by the role of mangroves in protecting coastal communities and marine ecosystems, the installation symbolized resilience, sustainability, and the collective power of community participation in environmental conservation.

Art From All was designed to make sustainability more engaging and accessible for everyday shoppers, transforming ordinary mall visits into opportunities to create positive environmental impact. Through the campaign, guests were invited to donate recyclable materials and see these items reimagined into inspiring public art installations, proving that small actions from the community can come together into meaningful experiences all for you and for future generations.

The recognition from the ICSC MAXI Awards reflects SM Supermalls’ growing commitment to championing initiatives that create positive environmental and social impact across the communities it serves.

The Art From All campaign also reinforces the company’s broader sustainability efforts under its long-running green initiatives focused on waste management, plastic reduction, environmental education, responsible development, and community engagement.

Alongside Art From All, SM Supermalls also earned Silver recognition for “The SM Green Movement: Sustaining Communities Through Responsible Design,” further affirming the company’s vision of creating greener and more resilient communities through sustainable mall operations and environmentally conscious practices, continuously delivering innovative and purposeful experiences.

Starting this May, SM Supermalls continues to strengthen its sustainability and community-driven initiatives with Art From All expanding this time across SM malls in the Visayas region. The featured artworks will be unveiled by each participating mall in June 2026 in celebration of World Oceans Day.

09/05/2026

SM City Roxas Celebrates ‘All Kinds of Moms'

This Mother’s Day, SM City Roxas invites families to go gala to the max as it honors the one who does it all.

The mall is rolling out a mallwide celebration dedicated to every kind of mom—nanays, lolas, titas, fur moms, and mom figures—with a full lineup of heartfelt tributes, bonding activities, and well-deserved shopping and dining treats made just for her.

Max out your Mother’s Day at our tribute installations and photo spots, and join activities that make moms feel seen and celebrated.

Bring your amazing mom at most-loved SM City Roxas because she deserves a day filled with love, joy, and everything she enjoys, all in one place.

Follow SM City Roxas on Facebook, Instagram, and Tiktok for more exciting updates.

17/04/2026

𝗦𝗨𝗥𝗔𝗠𝗕𝗔𝗪 𝟮𝟬𝟮𝟲 𝗨𝗡𝗟𝗜𝗠𝗹𝗧𝗘𝗗 𝗦𝗘𝗔𝗙𝗢𝗢𝗗 𝗙𝗘𝗔𝗦𝗧 𝗜𝗡 𝗖𝗔𝗣𝗜𝗭! 🦀🦐

16/04/2026

🎉 Go all out at ! 🔥

SM City Roxas is the place to be from April 13–19 for the biggest Capiztahan celebration in the province.

Max out your experience with AweSM finds, delicious bites, nonstop music, colorful culture, and unforgettable vibes, all in one place!

This is Capiztahan done the aweSM way. Celebrate every moment at your most-loved mall, SM City Roxas. 💙

03/04/2026

24/03/2026

𝗛𝗘𝗔𝗗𝗦 𝗨𝗣: 𝗖𝗢𝗠𝗘𝗟𝗘𝗖 𝗦𝗔𝗧𝗘𝗟𝗟𝗜𝗧𝗘 𝗩𝗢𝗧𝗘𝗥 𝗥𝗘𝗚𝗜𝗦𝗧𝗥𝗔𝗧𝗜𝗢𝗡 𝗔𝗧 𝗦𝗠 𝗖𝗜𝗧𝗬 𝗥𝗢𝗫𝗔𝗦

🗓 March 23–27, 2026
📌 Ground Level, SM City Roxas

Make your voice count—register now!

Don’t miss this chance to be part of the upcoming elections.

✔️New Registration
✔️Transfer / Reactivation
✔️Correction of Entries

Magparehistro na!