24/08/2026
The Department of Trade & Industry - Comprehensive Agrarian Reform Program, in partnership with the DMMMSU-NLUC, Institute of Agribusiness Management, represented by Dr. Arnelie G. Laquidan as Resource Person, conducted the Business Negotiation Techniques Training on August 18, 2026, for the San Jose (Caba) MPC in Caba, La Union.
The training aimed to strengthen the cooperative’s negotiation capabilities, recognizing that effective negotiation is essential to securing favorable agreements, building lasting business relationships, and supporting business growth and sustainability. Twenty (20) cooperative officers/members were equipped with fundamental negotiation principles, strategies, and practical techniques, including effective communication, active listening, and persuasion. The training enhanced their confidence and negotiation skills, enabling them to make informed decisions, pursue mutually beneficial agreements, and contribute to the cooperative’s competitiveness and sustainability.