Triple Bottom-Line

Triple Bottom-Line TBL - Triple Bottom-Line - A Specialized CSR Platform Corporate Social Responsibility or CSR has become a subject of intense interest these days, globally.

Many companies see CSR as an image-building opportunity and launch various initiatives with little or no understanding of what CSR really is. As a result and sadly, CSR is more often than not being equated only with writing cheques to one cause or another. APR thus took on the challenge of creating wider awareness and understanding of CSR, by bringing out the knowledge-based bi-monthly tbl. The ti

tle refers to the true essence of CSR. Companies previously existed to achieve the (single) Bottom Line of profits. This is no longer enough and companies today must pursue the Triple Bottom Line, of Planet (the environment), People (the community) and Profits (return to shareholders).

29/12/2015

What motivates ? Insights by a Zoya Altaf.

The Editorial Team at TBL recently had the pleasure of sitting down with Ms. Zoya Altaf, a full time PR and Communications professional. We are thankful to her

03/02/2015

Going green helps business, this article explores how the bottom line can improve in implementing sustainability.

Happy new year! Have a read ......an old article but highly recommendable to start of the new year.
02/01/2015

Happy new year! Have a read ......an old article but highly recommendable to start of the new year.

If companies start putting sustainability at the core of their products, consumer demand will follow, says Peter Paul van de Wijs

We have all come to admire the efforts of the not- for- profits institutions and value what is given back to society – e...
17/10/2014

We have all come to admire the efforts of the not- for- profits institutions and value what is given back to society – establishing a corporate volunteering programme could be looked upon as partaking in a similar contribution to society.

Corporate social responsibility and socio-economic development of communities have for long become interlinked. In many parts of the world, the government no

THE – THE OF AND WHY IS ESSENTIAL NOW! A book written by and reviewed by Nazish Shekha for
25/06/2013

THE – THE OF AND WHY IS ESSENTIAL NOW! A book written by and reviewed by Nazish Shekha for

As the world embraces the concept of sustainability at many levels and looks for solutions to reduce human impact on Planet Earth, varying ideas on what

Mother Nature too needs care and protection. Show her your care by caring for her trees.
20/06/2013

Mother Nature too needs care and protection. Show her your care by caring for her trees.

Climate change harms society and environment in a broad variety of ways -- with its impact falling heaviest on the world...
26/04/2013

Climate change harms society and environment in a broad variety of ways -- with its impact falling heaviest on the world's poor.

Here are some hard numbers about climate change in Asia and the Pacific:

It's Earth Day!
22/04/2013

It's Earth Day!

Today is Earth Day! Over one billion people in 192 countries are participating from London to Sao Paolo, Seoul to Babylon City, New Delhi to New York, Rome to Cairo; people everywhere are taking action in their communities and helping depict The Face of Climate Change.

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