26/03/2026
“Are you working on your project, or is it working on you?” Here are 10 lessons from 10 projects, based on 25 years leading my design firm. Link in bio [Substack) Photo by
Peter Gould is the Founder of Gould Studio, a global design team that develops brands, experiences, and products using Heart-Centered Design.
Doha
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Peter Gould leads a global design team based in Sydney & Dubai.
He develops original brands, products and experiences that enable a more inclusive & representative future. Recent highlights include the Salam Sisters brand designed to empower & inspire young girls to dream big.
Peter’s personal spiritual journey has been a major influence on his creative work including Islamic-inspired artwork. His contribution in founding creative platforms, events, community initiatives and Islamic Economy startups has resulted in global recognition including a major award from the UAE Prime Minister.
He has lectured Innovation & Design Thinking at UTS in Sydney and received the Stanford Certificate of Innovation & Entrepreneurship in 2017.