Office Of The Special Envoy for Entertainment and Investment

29/03/2026

LAY WE GO…🎶
MUS-B just dropped this classic banga

LAE WE GO song from The Office of Entertainment (Salvibez). Release Date: March 29, 2026.

21/03/2026

The Black Leo Kenema representer has this classic to Offer on the beat…LAM-K did justice on the beat…👇👇👇
https://audiomack.com/song/officeentsalvibez/69be1e74718ed

21/03/2026

TERROR-D 🎤 just dropped this on the
Straight from MIC CITY MUSIC from AUSTRALIA 🇦🇺

https://audiomack.com/song/officeentsalvibez/69bc6fb5ea3b6

20/03/2026

EID MUBARAK 🙏

On behalf of the Office of the Entertainment Ambassador, we extend our warmest Eid Mubarak wishes to all Muslims. May this blessed occasion bring peace, joy, and renewed hope to your hearts and homes. As you celebrate with family and community, may the values of compassion, generosity, and unity continue to guide us all. We honor the rich cultural traditions that make this season so special and inspiring. May your prayers be accepted, your sacrifices rewarded, and your days ahead filled with prosperity, good health, and happiness. Eid Mubarak to you and your loved ones. Wishing you continued success always🙏.

From: Amb. Amara Dennis Turay (Kao Denero)

18/03/2026

SIERRA LEONE MUSICIANS UNION VISITS ENTERTAINMENT AMBASSADOR KAO DENERO TO STRENGTHEN INDUSTRY PARTNERSHIP

The Sierra Leone Musicians Union has paid a courtesy visit to the Entertainment Ambassador, Kao Denero, as part of ongoing efforts to build stronger collaboration within the country’s entertainment sector.

The visit was aimed at establishing a formal partnership between the Office of the Entertainment Ambassador and the Musicians Union, with a focus on advancing the growth and development of the music industry in Sierra Leone.

During the meeting, representatives of the Union highlighted their nationwide presence, noting that they have active members across all districts in the country. They emphasized the importance of unity among musicians and key industry stakeholders, adding that collaboration with the Ambassador’s office would help amplify their impact both locally and internationally.

The Union also extended an invitation to Ambassador Kao Denero to join their organization, stating that his involvement would give the Union greater visibility and credibility.

In response, Ambassador Kao Denero warmly welcomed the delegation and commended the Union for their efforts to organize and represent musicians across the nation. He assured them of his willingness to support initiatives that promote the entertainment industry.

However, he clarified that he would not be able to join the Union as a member at this time. He explained that, given his national role as Entertainment Ambassador, it is important for him to remain accessible and neutral in working with all unions and stakeholders within the industry.

Ambassador Kao Denero further encouraged the Union to develop a Memorandum of Understanding (MoU) between their organization and his office. He noted that such a framework would help define areas of cooperation and ensure a structured and mutually beneficial partnership.

He reaffirmed his commitment to playing his role as Entertainment Ambassador by fostering collaboration, supporting talent development, and working with all relevant bodies to move Sierra Leone’s entertainment industry forward.

The meeting concluded on a positive note, with both parties expressing optimism about future collaboration and a shared vision for a more unified and progressive entertainment landscape.

17/03/2026

SIERRA LEONE DJ’s UNION PAYS COURTESY VISIT TO ENTERTAINMENT AMBASSADOR KAO DENERO

The Sierra Leone DJ’s Union (SLeDU) has today paid a courtesy visit to the country’s Entertainment Ambassador, Kao Denero, as part of efforts to strengthen collaboration within the entertainment industry.

The meeting, held in a cordial and forward-looking atmosphere, focused on seeking Ambassador Kao Denero’s endorsement for the Union’s upcoming National Music Awards ceremony scheduled for March 27th at the Bintumani Conference Center in Freetown. Representatives of the DJ’s Union emphasized the importance of unity and partnership among key stakeholders in the entertainment sector, noting that such collaboration is essential for the growth and global recognition of Sierra Leone’s creative industry.

During the engagement, the Union also formally requested a sustainable working relationship and long-term entertainment partnership with the Ambassador. They highlighted their commitment to promoting local talent and creating platforms that celebrate DJs and other entertainment professionals across the country.

In addition, the DJ’s Union appealed to Ambassador Kao Denero to support their event through endorsement and gracing the event and also by facilitating the performance of Wisher Baby, a female artist signed to his record label. According to the Union, her presence would add value and diversity to the Awards ceremony, while also promoting female representation in the industry.

Responding to the requests, Ambassador Kao Denero expressed appreciation for the visit and commended the Union for their efforts in organizing the Awards. However, he advised the organizers to consider creating a special recognition award category for distinguished personalities, rather than placement in a general competitive category alongside others. He noted that such a category would better reflect contributions made at a national and distinguished level.

The meeting ended on a positive note, with both parties expressing willingness to work together towards the advancement of Sierra Leone’s entertainment landscape.

16/03/2026

AMBASSADOR KAO DENERO FIVE (5) YEARS IN OFFICE

16th March, 2026.

Considering his impact on the entertainment industry since his appointment as the Special Envoy and Ambassador of Entertainment and Investment ever in the history of Sierra Leone." Ambassador Amara Turay Jalloh aka Kao Denero, has made and continues to make significant impacts on the Entertainment industry since his appointment by President Julius Maada Bio on the 12th of March 2021.

Since he took over office, Kao Denero has been working tirelessly in making sure that much improvement is done in the country's entertainment industry. Together with other well-meaning Sierra Leoneans, Amb. Kao Denero's effort in making sure that Sierra Leone is recognized Internationally has made him a distinguished personality among others. Ambassador Kao Denero's administrative roles coupled with his career as a musician/artist, and his impact on the entertainment industry are incredible. Not limited to, below are some major impacts of Amb. Kao Denero on the entertainment industry:

1. Structured the Entertainment Industry: Immediately he took over office as a Special Envoy and Ambassador of Entertainment and Investment, Kao Denero set up an entertainment board with representatives of every facet of entertainment including but not limited to comedy, music, and film. The board members meet often to discuss and make decisions.

2. Entertainment Industry With An Administrative Office: As the first ever appointed Special Envoy and Ambassador of Entertainment and Investment, his endeavors led to the creation of office space for his said position at 58 Bathurst Street - open to everyone within working hours from Monday to Friday. This office has and will continue to help solve entertainment issues. The entertainment industry can now boast of having a structural administrative office.

3. Introduction of National Playlist System: He succeeded in introducing the National Playlist System. Since its introduction in 2021, it made progress. Through the National Playlist System, the Office of Special Envoy and Ambassador of Entertainment and Investment received an official video contract from Viacom(MTV base) for five(5) Sierra Leonean acts.

4. Ambassador Kao Denero, through the government of Sierra Leone successfully participated in Dubai Expo 2020 with many Sierra Leonean acts, namely; Ambassador Kao Denero, Amie Kallon, Star Zee, Famous, Markmuday, Alonzo, Rap Gee, and others. This allowed some of the Sierra Leonean acts to perform on an international platform for the first time.

5. His efforts as a Special Envoy and Ambassador of Entertainment and Investment are eminent. Ambassador Kao Denero on June 1st, 2021 met and signed a Memorandum of Understanding (MOU) with Victory International LLC in Baltimore, Maryland - a move to boost the entertainment industry and pave way for tourism investment.

6. A Move To Build A World-Class Auditorium: In his capacity as Special Envoy and Ambassador of Entertainment and Investment, Kao Denero has put up a plan to build a world-class auditorium of 10,000 capacity. With the aid of the government and potential investors, when this is actualized, it will be much more beneficial to all entertainers and generate revenue for the country. A 15 acre land had been allocated to this project at six (6) mile, the documents are with the Ministry of Lands.

7. A Move To Have An Entertainment Directorate: To further boost the entertainment industry and add value to the country, Amb. Kao Denero thought it fit that it could be necessary to have an entertainment directorate. He organized a National Entertainment Dialogue Conference at the prestigious City Hall Auditorium in Freetown, bringing together stakeholders in the entertainment industry, government officials, the private sector and the creative industry.

8. National Entertainment Website: In another development, the Special Envoy and Ambassador of Entertainment and Investment, Amb. Kao Denero has almost succeeded in developing a National Website to showcase the good deeds of past and present entertainers.

9. One-Of-Its-Kind Film Festival: As a Special Envoy and Ambassador of Entertainment and Investment, he has been working effortlessly to bring honor to the film industry as his office in partnership with the Ministry of Tourism organized a one-of-its-kind film festival in Sierra Leone, on 1st April 2022. This has boosted the film industry in the country. Given that, he made arrangements with bringing Jasper Johnson, the founder of the Afro International Film Market Festival. In a video, Jasper shows how happy he is to come to Sierra Leone with his team of filmmakers.

10. Ambassador Kao Denero's progress over the years of his appointment cannot be overemphasized. As he vows to show the world that Sierra Leone has rich entertainment values, he has met with top entertainers around the world, notably Miguel Nunez, one of Hollywood's top black actors, who has expressed his hope to reach out to Sierra Leone courtesy of Entertainment and Investment Ambassador, and Charlamaign the god, a media guru who has one of the biggest platforms (The Breakfast Club and God's Honest Truth) in the United States 🇺🇸. Through Ambassador Kao Denero, Charlemagne traced his root to Sierra Leone and visited Sierra Leone and attended the Back To My Root Festival - an impact on tourism. He has also met with a US entrepreneur with whom they had an interactive session.

11. Unified the Entertainment Industry Through A Festival: Just a year in office, the Special Envoy and Ambassador of Entertainment and Investment, Amb. Kao Denero worked a lot to boost the entertainment industry. Through his office in partnership with the Ministry of Tourism and Double-Up, he has hosted one of the biggest festivals ever, "Back To My Root Festival. The festival granted Sierra Leoneans the chance to witness the performance of numerous top artists across the country and International artist Khaligraph Jones from Kenya 🇰🇪, East Africa. This festival has further strengthened the unity among every facet of entertainers.

12. Coupled with his administrative functions, Ambassador Kao Denero continues to pursue his musical career by producing classical songs, making shows both at home and abroad, and making major features while he keeps motivating and lifting young talents. To this, he remains the most relevant hip-hop/rap artist in Sierra Leone and one of the best in Africa as he is now known out of Sierra Leone as African King.

13. Further Sanitizes The Entertainment Industry: To further bring sanity to the entertainment industry, Amb. Kao Denero has met stakeholders at the Office of National Security (ONS) and other bodies to discuss means to combat lawlessness in the entertainment industry and to bring sanity and make the entertainers sing and act responsibly through a regulation process.

14. He organized a tour, "Meet The People Tour," across the country to meet with fans and music lovers and to grant opportunities to young stars across the country which he provided a great platform for them.

15. In 2024, Amb. Kao through his Office secured Visas to USA 🇺🇸 for musicians to perform at the UN Headquarters in New York🇺🇸 including; Rap G, King Melody, Mama Amie Kallon, Lamzy P, etc.

16. The Ambassador of Entertainment, Kao Denero, championed and advocated to the President and First Lady for the release of a colleague named LAJ, who was in Prison. Through his Office, he played a great role for him to be grated a Presidential pardon.

17. ⁠In 2024, Amb. Kao Denero implemented the ‘All Bato Wan’, a project that help promote Sierra Leonean musicians and help increase their followers on their various social media platforms. A project 100% sponsored by himself.

18. ⁠Through his efforts as an Entertainment Ambassador, he presented a proposal to His Excellency President Julius Maada Bio to host the MTV Awards in Sierra Leone. Discussion is still ongoing…

19. ⁠In 2026, Amb. Kao Denero hosted a ‘SAL VYBEZ’ retreat in Pujehun District with key entertainer’s; Producers, Musicians, Bloggers and Entertainment Stakeholders and put together signature sounds for the SL music Industry. Ongoing, he is on the plan to stage an Independence Day celebration through a Clash of d titans inter district music battle in Freetown this April.

Thank You!!!

OFFICE OF THE ENTERTAINMENT AMBASSADOR

13/03/2026

OFFICE OF THE ENTERTAINMENT AMBASSADOR

Sierra Leone’s fastest rapper SPEEDO, the King Mansa, has this to offer on the beat.

SPEEDO came out with different style making it all look more spicy and sensational with 🎶.

More acts to follow….

We Yone song from The Office of Entertainment (Salvibez). Release Date: March 13, 2026.

13/03/2026

This morning, Entertainment Ambassador, Mr. Amara Dennis Turay (Kao Denero), will be on Radio Democracy 98.1fm ‘Gud Morning Salone’ to discuss on the topic, ‘The Role of the Entertainment Ambassador in Promoting and Developing Sierra Leone’s Entertainment Industry’.

Tune in at 7:30am

12/03/2026

OFFICE OF THE ENTERTAINMENT AMBASSADOR

The first singer to contribute on the R&B riddim, 🎙️ .

A sensational rising SL star showcasing his God giving talent on the SAL VIBEZ, this is phenomenal!

Look out for; Fynface, Jake, Mus B, Speedo and more…

TRUST ISSUES song from The Office of Entertainment (Salvibez). Release Date: March 12, 2026.

11/03/2026

https://audiomack.com/officeentsalvibez/song/69b0a5ec280ac?share-user-id=208274848

On Friday, 13th February 2026, the Office of the Ambassador of Entertainment hosted the Entertainment Policy Workshop - Signature National Sound (SAL VIBZ), the at Cacao Resort in Kailahun District. The event brought together some of the country’s most
respected Producers, Sound Engineers, Artists, and Industry Stakeholders from across Sierra Leone. The retreat was designed as a strategic engagement aimed at shaping the sonic identity of Sierra Leone.

Ambassador Kao Denero underscored the urgency of establishing Sierra Leone sound ‘SAL VIBZ’ as a recognisable and exportable sound, one that captures
Sierra Leone’s cultural sound richness.

The SAL VYBZ sound has taken over the market with top musicians dropping on the beats, both the R&B and hiphop versions.

‘SAMZA & BAKITENNO’ just did justice to the beat with a song titled PUTIN & KIM JONG-UN🎶, a Sal Vybe production 2026.

Watch out for SPEEDO, MUS B, JAKE, FYNFACE and more to follow…

Thanks to the musicians and please continue to share and stream the songs to follow from Amb. Kao Denero’s first release, let’s make this a movement!

Putin & Kimjongun song from The Office of Entertainment (Salvibez). Release Date: March 11, 2026.