Sasin Management Consulting (SMC) led by Associate Professor
Dr. Krittinee Nuttavuthisit and Mr. Thana Siriwallop, Project Director;
conducted a Customer Experience Design and Change Management
workshops for top management from Provincial Electricity Authority
(PEA) on 24 July 2020. The main objective of the workshops is to agree
directions for customer experience design, the outcomes of which will be
used to develop proactive strategies for customer experience for PEA.