Alternative Matters

Alternative Matters Is your communications and marketing strategy as modern as the products you sell or the services you offer? SunStar's alternative energy practice has special expertise in helping energy companies grow in the complex U.S. market.

Alternative Matters is an energy blog featuring the latest trends and insights in the renewable energy field. This blog is powered by SunStar Strategic.

Operating as usual

Remember how we told you about President Carter's first foray into solar power for the White House? Well, here's a great...
05/22/2014

Remember how we told you about President Carter's first foray into solar power for the White House? Well, here's a great shot of the panels being installed in 1979 #tbt

05/21/2014

According to SEIA, California is the reigning state champ in terms of solar capacity and number of panel-powered homes. Half of the solar capacity ever added to the state was installed in 2013—2745.8 MW to be exact. Can they keep their title for 2014? #WinningWednesday

05/19/2014
Content Marketing Solutions from Copyblogger

Feel like the marketing for your energy company is lacking a little, well.... energy? Check out the blogs on this week's #favoritefinds for ideas, advice, and analysis on best marketing practices for start-ups to major players!

Brian Clark - www.copyblogger.com
RandFishkin - Moz.com/rand
Michael Hyatt - michaelhyatt.com
Belle Beth Cooper - blog.bufferapp.com/author/belle-beth-cooper

Content marketing tools, tips, and training for online marketers, copywriters, and entrepreneurs. The advice, strategies, and solutions that work.

The days of manually adjusting your thermostat will soon be a distant memory!http://alternativematters.com/improving-you...
05/16/2014
Improving Your Nests One Nest at a Time

The days of manually adjusting your thermostat will soon be a distant memory!

http://alternativematters.com/improving-your-nests-one-nest-at-a-time/

I’m sure most of us are guilty of neglecting to change the thermostat when we leave the house. It may not seem like a big deal, but adjusting the temperature while you are away may have a significant impact on your energy bill. But that’s just one more thing to remember in your already chaotic sched…

This solar panel was built in 1979 and still produces power! Another oldie but goodie for sure #tbt
05/15/2014

This solar panel was built in 1979 and still produces power! Another oldie but goodie for sure #tbt

To save on water usage, stop pre-rinsing your dishes before loading them into the dishwasher. This simple step could sav...
05/14/2014
Dishwasher, Thy Name is Efficient

To save on water usage, stop pre-rinsing your dishes before loading them into the dishwasher. This simple step could save thousands of gallons of water. For other energy saving dishwasher tips, check out this post. #WednesdayWisdom

http://alternativematters.com/dishwasher-thy-name-is-efficient/

Whether you have an upgraded, more efficient dishwasher in your home or not, there are several things you can do to reduce water and energy usage. As dishwashers are heavily relied on to keep both our cleanliness and sanity in check, here are some tips to keep in mind:

05/13/2014

Answer: In 1979, President Jimmy Carter had 32 solar panels installed on The White House. They were subsequently removed in the 1980s by President Reagan. #TriviaTuesday

05/13/2014

President Obama just installed new solar panels atop The White House—but he was not the first to do so. Which president was the first to install solar power on the executive mansion, and in what year? #TriviaTuesday

05/07/2014

New York state is considering a new utilities infrastructure, resulting in purchased electricity from hundreds of small generators. Much of this new energy would be from renewable sources, like wind and solar, and will hopefully reduce energy costs. Might just be a step in the right direction! #WinningWednesday

05/06/2014

In 1973, the University of Delaware built one of the first solar powered residences. What was its name? #TriviaTuesday

05/05/2014

Looking for some good energy content? Here are some of our #FavoriteFinds when trolling the internet for renewable news! Just don’t blame us if your productivity suffers…

1. The Energy Collective
2. Greentech Media
3. Renewable Energy World
4. Todd Woody’s Energy blog on Forbes
5. HuffPost Green

Vermont takes a big step forward in sustaining their solar efforts! http://ow.ly/voUgi
04/03/2014
Net metering on the rise in Vermont

Vermont takes a big step forward in sustaining their solar efforts! http://ow.ly/voUgi

Homeowners in Vermont got a big incentive to consider installing solar panels this week as Governor Peter Shumelin signed state bill H702

Hype vs. Reality: will solar win out?
03/10/2014
Hype vs. Reality: will solar win out?

Hype vs. Reality: will solar win out?

Renewable energy critics have long held that solar power is a boutique investment—one that serves only the wealthy. As solar costs have fallen,...

Have you been hearing negative press about the solar industry lately? check out today's blog to find out if it's all hyp...
03/10/2014
Hype vs. Reality: will solar win out?

Have you been hearing negative press about the solar industry lately? check out today's blog to find out if it's all hype. http://ow.ly/urcen

Renewable energy critics have long held that solar power is a boutique investment—one that serves only the wealthy. As solar costs have fallen,...

Australia has always been a big player in the residential solar market--is that going to change?http://alternativematter...
02/06/2014
Is the Sun Setting on Australian Solar?

Australia has always been a big player in the residential solar market--is that going to change?

http://alternativematters.com/is-the-sun-setting-on-australian-solar/

Australia has long been a global leader in residential solar energy. Currently more than 1 million Australian houses feature rooftop solar panels—more than one in every ten homes. Only Japan comes close to the same rates of residential solar energy use. Australians invest in solar panels more freque...

Kudos to our VA colleges!http://alternativematters.com/5-virginia-colleges-provide-100-renewable-energy-to-power-campuse...
02/03/2014
5 Virginia Colleges Provide 100% Renewable Energy to Power Campuses

Kudos to our VA colleges!

http://alternativematters.com/5-virginia-colleges-provide-100-renewable-energy-to-power-campuses/

Five Virginia colleges have recently traded in their carbon-based electricity bills, becoming the first institutes of higher education in the Commonwealth to meet 100% of their electricity needs through renewable energy. Emory and Henry College, Hollins University, Lynchburg College, Randolph Colleg...

Curbing carbon emissions hampering economic growth? Au contraire...http://alternativematters.com/business-leaders-addres...
01/27/2014
Business Leaders Address Toll of Climate Change on Bottom Line

Curbing carbon emissions hampering economic growth? Au contraire...

http://alternativematters.com/business-leaders-address-toll-of-climate-change-on-bottom-line/

Economists and business leaders are beginning to highlight the economic costs of climate change including lower gross domestic product, higher food and commodity costs, broken supply chains and increased financial risk. This goes against the historical argument that measures curbing carbon emissions...

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211 N Union St, Ste 240
Alexandria, VA
22314

General information

SunStar Strategic Alternative Energy Practice works with alternative energy companies to attract and retain customers and investors, create opportunities for commercial partnerships and build brands through structured news generation programs and smart marketing. SunStar knows the industry and the reporters who cover it, helping clients get the attention and recognition they deserve.

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