09/20/2025
South Fulton’s Azúcar Festival highlights Hispanic Heritage through music
By Alex Amos [email protected] Sep 8, 2025 Updated Sep 15, 2025
South Fulton Mayor Khalid Kamau and Mayor Pro Tem Linda Pritchett
City of South Fulton Mayor Khalid Kamau and Mayor Pro Tem Linda Pritchett speak at the Azúcar Gala in this photo from Sept. 17, 2024.
The city of South Fulton is marking National Hispanic Heritage Month with the return of its signature cultural celebration, the Azúcar Music Festival.
Now in its third year, the festival is hosted in collaboration with Councilwoman Linda Pritchett and highlights the vibrant traditions, music, and contributions of Hispanic and Latino communities.
This year’s lineup features Tito Puente Jr., Jessy Diaz, Luis Alas, and Pete Rodriguez. Music styles include salsa, Latin jazz, merengue, and mambo. Along with the live performances, the festival will have food vendors and Hispanic-owned businesses selling traditional dishes and cultural items.
Pritchett emphasized that the festival fosters community connections and celebrates Hispanic culture across South Fulton and nearby neighborhoods.
“As a proud Afro Latina, I am excited to bring back the Azucar Music Festival to the City of South Fulton, which people have greatly enjoyed over the last few years,” Pritchett said. “It is important to celebrate the cultural diversity that makes the City of South Fulton special.”
The festival is set to be held at the Wolf Creek Amphitheater on Sept. 20 from 4:30 to 10 p.m. and is free to the public.