09/02/2026
🎸 WHAT MUSICIANS CAN LEARN FROM THE PROS
What if your merch table wasn’t the end product—but the beginning?
A T-shirt can introduce a visual identity.
A visual identity can build a recognizable brand.
A brand can strengthen fan loyalty.
And that connection can create entirely new revenue opportunities.
Our latest blog looks at four real-world case studies—and four experts joining us Sept. 14 for ATXM’s FREE Music Industry Master Class:
🩷 Bev Lambert + Miranda Lambert — From Artist Merch to an Entire Brand Ecosystem
🎸 Scott Friedeck + The Graphic Guitar Guys — When the Merchandise Becomes the Art
🎨 Dorothy Nottingham + Baby Snakes Creative — Before You Make the T-Shirt, Build the Brand
👕 Clint Avants + C.C. Creations — Great Merch Needs a Business Behind It
Together, they connect the dots:
ARTIST → STORY → BRAND → DESIGN → PRODUCT → FAN → REVENUE
Read the blog, get inspired, and then come learn directly from the pros Sept. 14 at St. Edward’s University.
Read What Musicians Can Learn From the Pros>>https://buff.ly/TOz6tFB
🎟️ FREE + Open to the Public | RSVP Required | Limited to 300
Reserve Your Free Seat: https://buff.ly/TOz6tFB
St. Edward's University The Graphic Guitar Guys - Making Guitars for the Stars C.C. Creations, LLC The Pink Pistol Miranda Lambert