02/12/2026
Who’s really selecting the Super Bowl Halftime Show
When you research it, it seems the NFL doesn’t really choose the Super Bowl halftime acts. A few years ago, the NFL supposedly went into a partnership with a famous rapper’s entertainment company. This partnership was reported to give this rapper control over who the NFL selected for their Super Bowl halftime shows. It seems the goal at the time was to bring in more “diverse” artists and to boost the league's social justice image.
A few years after the partnership NBC Sports reported that Apple Music, which is owned by Apple Inc., bought the rights to the NFL Super Bowl halftime show for $50 million per year. The Super Bowl is now officially named the Apple Music Super Bowl Halftime Show.
Interesting enough, the famous rapper whose entertainment company supposedly went into a partnership with the NFL several years ago is still working with the NFL and is still considered to be the one responsible for selecting the halftime performers. So, is the famous rapper and his entertainment company currently selecting the halftime acts or is it Apple Music?
After doing some quick research, it seems the ones who might really be selecting the current halftime shows for the NFL are the large financial institutions and investors who fund and own Apple Music. Ironically, they’re mostly the same investors who fund the entertainment company owned by the famous rapper connected to the NFL.
The way I see it, this isn’t good news for conservatives. It isn’t good news for people who want to see real musicians and talent, moral behavior, or rock music.
Many think Apple and its owners are completely left leaning. They’ve faced intense, sustained criticism from Republicans for several years, who accused them of pushing a "woke" agenda.
Apple has actively defended its DEI programs. Despite pressure to scale back, shareholders voted overwhelmingly last year to maintain these initiatives. The company regularly releases products like the Pride Edition Sport Band as well.
Apple is actively committed to addressing climate change with their goal to be carbon neutral by the year 2030. Their current CEO stated several years ago that climate change is "one of the world's most urgent priorities."
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