UTRGV Department of Marketing

08/11/2020

UTRGV | Claudia Ruiz

UTRGV | Claudia Ruiz

Name: Claudia Andrea RuizAge: 22Major: MarketingCollege: Robert C. Vackar College of Business & EntrepreneurshipHometown: Mission, TXHigh School: Sharyland High School, Mission, TX  

07/20/2020

Princeton researchers discover how loners and introverts will save society

Princeton researchers discover how loners and introverts will save society

Being a shut-in is an evolutionarily valuable trait, especially right now.

02/18/2020

The Newsroom at UTRGV

Changing a few letters in a headline or product claim may impact how truthful it appears.

Dr. Dan King, a UTRGV assistant professor of marketing, is studying perceived truthfulness of sentences. He explains in the video below.

Read more: utrgv.news/influence

Changing a few letters in a headline or product claim may impact how truthful it appears.

Dr. Dan King, a UTRGV assistant professor of marketing, is studying perceived truthfulness of sentences. He explains in the video below.

Read more: utrgv.news/influence

02/13/2020

It's game day! Please come out to support UTRGV Robert C. Vackar College of Business & Entrepreneurship, there will be a half time contest for #BattleofTheColleges #utrgv #gameday #RGV

rise & grind it’s game day! come support our college at the game tonight & watch our two basketball stars take home the prize #riseandgrind #gameday #utrgv #mensbasketball #vackarcobe

02/11/2020

UTRGV Athletics

Let's show our support for Dr. Nail & Sam at "Battle of the Colleges" #teamsamnail #UTRGV #mensbasketball

Dr. Lance Nail of UTRGV Robert C. Vackar College of Business & Entrepreneurship invites you to the Battle of the Colleges on Thursday, Feb. 13. 🏀

#UTRGV students, faculty & staff receive free admission. ✌️

Enjoy the annual burning of the letters in the parking lot after the game. 🔥

#UTRGVHomecoming

05/09/2019

Yesterday we honored Dr. Penny Simpson for her many years at UTRGV/UTPA. Dr. Simpson has served many roles in UTRGV Robert C. Vackar College of Business & Entrepreneurshipand we appreciate her dedication and service as she retires. Thank you Dr. Simpson, you will be missed! #utrgv #vcobe #facultyappreciation

Yesterday the UTRGV Department of Marketing honored Dr. Penny Simpson for her many years at UTRGV/UTPA. Dr. Simpson has served many roles in UTRGV Robert C. Vackar College of Business & Entrepreneurship and we appreciate her dedication and service as she retires. Thank you Dr. Simpson, you will be missed! #utrgv #vackarcobe #facultyappreciation

02/22/2019

The Newsroom - UTRGV alumna finds success mixing her two passions: marketing and fashion

The Newsroom - UTRGV alumna finds success mixing her two passions: marketing and fashion

Dr. Ngoc Cindy Pham, an alumna of The University of Texas Rio Grande Valley and Houston native, would call all that hustle and bustle just another day in her busy schedule. 

09/27/2018

The American Marketing Association at UTRGV is hosting its annual Marketing week. Week consists of events with guest speakers, resume workshops and info sessions. All majors are welcome. Don't miss out on this week of opportunities. Lite refreshments will be provided 😁

09/27/2018

UTRGV Department of Marketing's cover photo

08/23/2018

Fashion Week @findyouridnyc - join recent Ph.D. grad Cindy Pham at the Xchange fashion show on September 6, 2018. Paid internship available.

For more details, she may be reached at [email protected]

03/27/2018

AMA -Edinburg

Join us tomorrow ,March 27 at ECOBE 113 at 12:30 to meet young entrepreneur, Cristal Hernandez! You’ll have the opportunity to ask her anything and hear her story! #AMAmarketing #AMA #Edinburg #entrepreneur #marketing

03/19/2018

UTRGV Department of Psychological Science

UTRGV Department of Psychological Science

APA trends report: tracks and analyses the top 10 trends in psychology that are likely to have the largest impacts on the field of psychology and society at large in 2018.

01/12/2018

Tips to Not Dropping the Ball on New Year's Resolutions

Professors Speak on New Year' Resolutions

01/12/2018

The Conversation

The Conversation

The real potential for augmented reality comes when computer graphics merge with, and behave in ways consistent with, their physical surroundings.

01/04/2018

Neuroscience News

Neuroscience News

Conscious machines would also raise troubling legal and ethical problems. Would a conscious machine be a “person” under law and be liable if its actions hurt someone, or if something goes wrong? To think of a more frightening scenario, might these machines rebel against humans and wish to eliminate us altogether? If yes, they represent the culmination of evolution.

08/24/2017

PhD student Jae Young Hwang presenting his neurological research on decision fatigue at the Summer 2017 AMA Educators' Conference.

06/18/2017

Fast Company

Fast Company

“Make shopping fun again” is no longer just a paraphrased tagline from an ancient Old Navy advertising campaign, it’s the mandate for developers across the country looking for solutions to retail’s greatest problems, many of which stem from the advent of e-commerce. (via The Business of Fashion)

06/18/2017

Loneliness often follows sudden wealth

Loneliness often follows sudden wealth

The perils of ‘sudden wealth syndrome’.

06/09/2017

www.utrgv.edu

Our students are back from the annual May trip to Germany. Professor: Dr. Reto Felix

01/07/2017

The Jank

Jank's was a client of one of our marketing classes....

Jank you all very much for Your support. Check out this story in the San Antonio business journal! Humbled...

https://www.google.com/amp/s/www.bizjournals.com/sanantonio/news/2017/01/06/south-texas-barbecue-sauce-maker-lands-deal-with.amp.html

12/02/2016

Fashion Degigner Mali Corpus de Cantu (on right) visited Cindy Pham's Fashion Marketing class on December 1.

11/07/2016

UTRGV Marketing Student Recipient of #GivingTuesday Scholarship By The American Marketing Association Foundation (AMAF)

November 01, 2016 (AMA.org)— Oscar Ramos loves marketing. While at the University of Texas Rio Grande, he took a relatively stagnant AMA collegiate chapter and turned it into a group that’s earned high honors in multiple AMA case study competitions.… Read more

10/31/2016

Our recent PhD graduate...

The New York Times recently published an article about the newly introduced marketing strategy by IKEA, the retailer famous for its ready-to-assemble furniture. Our own Assistant Professor of Marketing Dr. Miguel Sahagun was contacted by the Times reporter for his thoughts on the new campaign in the article titled, IKEA Strategy Ditches the Dream Home for the Daily Grind.

Click below to read the entire article:
http://www.nytimes.com/2016/10/31/business/media/ikea-strategy-ditches-the-dream-home-for-the-daily-grind.html?_r=0

10/14/2016

Ms. Pham's Fashion Marketing class welcomes an accessories fashion retailer, October 2016.

10/14/2016

UTRGV Department of Marketing's cover photo

10/12/2016

Spring 2016

We'll be offering MARK 4370 Lodging Management again this spring! Also Sports Marketing and Music Marketing.

10/05/2016

Two of our students try on the EEG equipment we use to explore reactions to avertisements and products.

08/24/2016

To sync up with coworkers, put on happy music - Futurity

To sync up with coworkers, put on happy music - Futurity

Putting on upbeat music at work may foster cooperation among employees, a new study shows. Obscure heavy metal didn't have the same effect.

08/15/2016

Pokémon Go is ‘not just a fad’, data shows

Pokémon Go is ‘not just a fad’, data shows

More than 85% of people that downloaded the augmented reality game are still playing it, offering big opportunities for brands popular among players including Kinder chocolate, Odeon cinemas and Domino’s Pizza.

08/12/2016

MBA Students Wanted

We're offering "Competing Through Service," MARK 6350, in the Fall at the McAllen Teaching Site. Please sign up or talk to Dr. Felix!

08/12/2016

UTRGV | Germany study abroad group enjoys taste of life as Leuphana University students

Our marketing students visit Germany.

The Germany study abroad group from UTRGV took in the sites of Berlin during their trip, including the restored Reichstag building, reopened in 1999 after German reunification to house Parliament. Joining them are fellow Leuphana University study abroad students from Texas A&M Kingsville and Louisia...

08/12/2016

If you haven't registered, or need some classes, here are some suggestions:

MARK 4370.01R, Topics in Marketing – Healthcare Hospitality. Professor: Dr. Schembri. We expect to be working with a community health facility.
MARK 4370.02, Topics in Marketing – Lodging management. Professor: Mr. Patel, a hotel owner. He’s taught this course for us before.
MARK 4370.03, Topics in Marketing-Tourism and Destination Marketing. Professor: Dr. Iyer.
MARK 3330.01, Ethics and Corporate Social Responsibility. Dr. Vasquez.

07/28/2016

Jonathan Aberman: Does virtual reality have its first ‘killer app?’

Jonathan Aberman: Does virtual reality have its first ‘killer app?’

Some think Pokémon Go is teaching us how to augment the real world.

07/25/2016

Why Pokémon Go is a game changer for augmented reality and marketers

Why Pokemon Go is a Boon for Marketers...

The global success of Pikachu in augmented reality-form presents a massive opportunity for marketers.

07/24/2016

How Pokemon Go Took Augmented Reality Mainstream

How Pokemon Go Took Augmented Reality Mainstream

“Pokemon Go” has established a solid direction for augmented reality while highlighting a potentially lucrative new marketing platform.