UTRGV Department of Marketing

UTRGV Department of Marketing Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from UTRGV Department of Marketing, Government Organization, College of Business and Entrepreneurship, Edinburg, TX.
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Operating as usual

UTRGV | Claudia Ruiz
08/11/2020
UTRGV | Claudia Ruiz

UTRGV | Claudia Ruiz

Name: Claudia Andrea RuizAge: 22Major: MarketingCollege: Robert C. Vackar College of Business & EntrepreneurshipHometown: Mission, TXHigh School: Sharyland High School, Mission, TX  

02/18/2020
The Newsroom at UTRGV

Changing a few letters in a headline or product claim may impact how truthful it appears.

Dr. Dan King, a UTRGV assistant professor of marketing, is studying perceived truthfulness of sentences. He explains in the video below.

Read more: utrgv.news/influence

Changing a few letters in a headline or product claim may impact how truthful it appears.

Dr. Dan King, a UTRGV assistant professor of marketing, is studying perceived truthfulness of sentences. He explains in the video below.

Read more: utrgv.news/influence

It's game day! Please come out to support UTRGV Robert C. Vackar College of Business & Entrepreneurship, there will be a...
02/13/2020

It's game day! Please come out to support UTRGV Robert C. Vackar College of Business & Entrepreneurship, there will be a half time contest for #BattleofTheColleges #utrgv #gameday #RGV

rise & grind it’s game day! come support our college at the game tonight & watch our two basketball stars take home the prize #riseandgrind #gameday #utrgv #mensbasketball #vackarcobe

02/11/2020
UTRGV Athletics

Let's show our support for Dr. Nail & Sam at "Battle of the Colleges" #teamsamnail #UTRGV #mensbasketball

Dr. Lance Nail of UTRGV Robert C. Vackar College of Business & Entrepreneurship invites you to the Battle of the Colleges on Thursday, Feb. 13. 🏀

#UTRGV students, faculty & staff receive free admission. ✌️

Enjoy the annual burning of the letters in the parking lot after the game. 🔥

#UTRGVHomecoming

Yesterday we honored Dr. Penny Simpson for her many years at UTRGV/UTPA. Dr. Simpson has served many roles in UTRGV Robe...
05/09/2019

Yesterday we honored Dr. Penny Simpson for her many years at UTRGV/UTPA. Dr. Simpson has served many roles in UTRGV Robert C. Vackar College of Business & Entrepreneurshipand we appreciate her dedication and service as she retires. Thank you Dr. Simpson, you will be missed! #utrgv #vcobe #facultyappreciation

Yesterday the UTRGV Department of Marketing honored Dr. Penny Simpson for her many years at UTRGV/UTPA. Dr. Simpson has served many roles in UTRGV Robert C. Vackar College of Business & Entrepreneurship and we appreciate her dedication and service as she retires. Thank you Dr. Simpson, you will be missed! #utrgv #vackarcobe #facultyappreciation

The American Marketing Association at UTRGV is hosting its annual Marketing week. Week consists of events with guest spe...
09/27/2018

The American Marketing Association at UTRGV is hosting its annual Marketing week. Week consists of events with guest speakers, resume workshops and info sessions. All majors are welcome. Don't miss out on this week of opportunities. Lite refreshments will be provided 😁

UTRGV Department of Marketing's cover photo
09/27/2018

UTRGV Department of Marketing's cover photo

Fashion Week @findyouridnyc - join recent Ph.D. grad Cindy Pham at the Xchange fashion show on September 6, 2018. Paid i...
08/23/2018

Fashion Week @findyouridnyc - join recent Ph.D. grad Cindy Pham at the Xchange fashion show on September 6, 2018. Paid internship available.

For more details, she may be reached at [email protected]

AMA -Edinburg
03/27/2018

AMA -Edinburg

Join us tomorrow ,March 27 at ECOBE 113 at 12:30 to meet young entrepreneur, Cristal Hernandez! You’ll have the opportunity to ask her anything and hear her story! #AMAmarketing #AMA #Edinburg #entrepreneur #marketing

UTRGV Department of Psychological Science
03/19/2018
UTRGV Department of Psychological Science

UTRGV Department of Psychological Science

APA trends report: tracks and analyses the top 10 trends in psychology that are likely to have the largest impacts on the field of psychology and society at large in 2018.

The Conversation
01/12/2018
The Conversation

The Conversation

The real potential for augmented reality comes when computer graphics merge with, and behave in ways consistent with, their physical surroundings.

Neuroscience News
01/04/2018
Neuroscience News

Neuroscience News

Conscious machines would also raise troubling legal and ethical problems. Would a conscious machine be a “person” under law and be liable if its actions hurt someone, or if something goes wrong? To think of a more frightening scenario, might these machines rebel against humans and wish to eliminate us altogether? If yes, they represent the culmination of evolution.

PhD student Jae Young Hwang presenting his neurological research on decision fatigue at the Summer 2017  AMA Educators' ...
08/24/2017

PhD student Jae Young Hwang presenting his neurological research on decision fatigue at the Summer 2017 AMA Educators' Conference.

Fast Company
06/18/2017
Fast Company

Fast Company

“Make shopping fun again” is no longer just a paraphrased tagline from an ancient Old Navy advertising campaign, it’s the mandate for developers across the country looking for solutions to retail’s greatest problems, many of which stem from the advent of e-commerce. (via The Business of Fashion)

Our students are back from the annual May trip to Germany.  Professor: Dr. Reto Felix
06/09/2017
www.utrgv.edu

Our students are back from the annual May trip to Germany. Professor: Dr. Reto Felix

Fashion Degigner Mali Corpus de Cantu (on right) visited Cindy Pham's Fashion Marketing class on December 1.
12/02/2016

Fashion Degigner Mali Corpus de Cantu (on right) visited Cindy Pham's Fashion Marketing class on December 1.

11/07/2016

UTRGV Marketing Student Recipient of #GivingTuesday Scholarship By The American Marketing Association Foundation (AMAF)

November 01, 2016 (AMA.org)— Oscar Ramos loves marketing. While at the University of Texas Rio Grande, he took a relatively stagnant AMA collegiate chapter and turned it into a group that’s earned high honors in multiple AMA case study competitions.… Read more

Our recent PhD graduate...
10/31/2016

Our recent PhD graduate...

The New York Times recently published an article about the newly introduced marketing strategy by IKEA, the retailer famous for its ready-to-assemble furniture. Our own Assistant Professor of Marketing Dr. Miguel Sahagun was contacted by the Times reporter for his thoughts on the new campaign in the article titled, IKEA Strategy Ditches the Dream Home for the Daily Grind.

Click below to read the entire article:
http://www.nytimes.com/2016/10/31/business/media/ikea-strategy-ditches-the-dream-home-for-the-daily-grind.html?_r=0

Ms. Pham's Fashion Marketing class welcomes an accessories fashion retailer, October 2016.
10/14/2016

Ms. Pham's Fashion Marketing class welcomes an accessories fashion retailer, October 2016.

UTRGV Department of Marketing's cover photo
10/14/2016

UTRGV Department of Marketing's cover photo

10/12/2016

Spring 2016

We'll be offering MARK 4370 Lodging Management again this spring! Also Sports Marketing and Music Marketing.

Two of our students try on the EEG equipment we use to explore reactions to avertisements and products.
10/05/2016

Two of our students try on the EEG equipment we use to explore reactions to avertisements and products.

Pokémon Go is ‘not just a fad’, data shows
08/15/2016
Pokémon Go is ‘not just a fad’, data shows

Pokémon Go is ‘not just a fad’, data shows

More than 85% of people that downloaded the augmented reality game are still playing it, offering big opportunities for brands popular among players including Kinder chocolate, Odeon cinemas and Domino’s Pizza.

08/12/2016

MBA Students Wanted

We're offering "Competing Through Service," MARK 6350, in the Fall at the McAllen Teaching Site. Please sign up or talk to Dr. Felix!

08/12/2016
UTRGV | Germany study abroad group enjoys taste of life as Leuphana University students

Our marketing students visit Germany.

The Germany study abroad group from UTRGV took in the sites of Berlin during their trip, including the restored Reichstag building, reopened in 1999 after German reunification to house Parliament. Joining them are fellow Leuphana University study abroad students from Texas A&M Kingsville and Louisia...

08/12/2016

If you haven't registered, or need some classes, here are some suggestions:

MARK 4370.01R, Topics in Marketing – Healthcare Hospitality. Professor: Dr. Schembri. We expect to be working with a community health facility.
MARK 4370.02, Topics in Marketing – Lodging management. Professor: Mr. Patel, a hotel owner. He’s taught this course for us before.
MARK 4370.03, Topics in Marketing-Tourism and Destination Marketing. Professor: Dr. Iyer.
MARK 3330.01, Ethics and Corporate Social Responsibility. Dr. Vasquez.

How Pokemon Go Took Augmented Reality Mainstream
07/24/2016
How Pokemon Go Took Augmented Reality Mainstream

How Pokemon Go Took Augmented Reality Mainstream

“Pokemon Go” has established a solid direction for augmented reality while highlighting a potentially lucrative new marketing platform.

Address

College Of Business And Entrepreneurship
Edinburg, TX
78539

Telephone

(956) 665-5007

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