Will Scott

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Will Scott Will Scott is running for OPDEC District A New Orleans. Will is CEO of Search Influence, marketer, Follow Will on Twitter:

Will Scott is CEO of Search Influence, a national online marketing firm focused on small- and medium-sized businesses and white label online marketing for publishers and media partners who serve them. Search Influence is the largest online marketing company on the Gulf Coast and New Orleans’ only Inc. 500 honoree in 2011.

Good GEO isn't a new ranking. It's whether your page can be understood, retrieved, and cited by the AI answer a student ...
10/22/2026

Good GEO isn't a new ranking. It's whether your page can be understood, retrieved, and cited by the AI answer a student lands on.

The weakness usually hides in four spots: entities, semantic triples, a direct answer, and the evidence behind it.

On Nov 4 at noon CT, SMX runs What Good GEO Actually Looks Like with me, sponsored by Semrush. We get concrete on making pages easier for AI to work with.

Register: https://www.bigmarker.com/third-door-media/what-good-geo-actually-looks-like?utm_bmcr_source=WillScott

More than half of prospective students now research a program with AI. And most of them keep their shortlist to three pr...
10/20/2026

More than half of prospective students now research a program with AI. And most of them keep their shortlist to three programs or fewer (56%).

That means a program that isn't easy for AI to find and cite rarely makes the list.

On Nov 3 at 11 AM CT I go through the 2026 How Prospects Search study with the Search Influence team (UPCEA): what changed, what it means for enrollment, and what to do next.

Register: https://info.searchinfluence.com/2026-how-prospects-search-research-study-webinar/

A friend passed me on his bike while I was "running" in the park yesterday. He stopped to ask about SEO for his wife's e...
10/19/2026

A friend passed me on his bike while I was "running" in the park yesterday. He stopped to ask about SEO for his wife's executive-coaching business.

Thankfully, I was on a walk break.

She'd been paying a freelancer to help with her SEO. My advice? Get active on social.

That doesn't mean ignoring the website. Technical SEO matters, especially when something is badly wrong. More than once, someone has asked me about AI search visibility and it turned out their site was blocking robots.

But once you've covered the basics -- crawl access, clear content, good organization, and answers to what customers actually ask -- I'd put more effort into being visible off-site.

For an executive coach, that might mean LinkedIn conversations, relevant Facebook groups, or videos that show how she thinks. Pick the places her audience actually uses.

AI search has everyone reconsidering their marketing. For many businesses, there's probably more to gain from showing their expertise beyond the website than from another round of title-tag tweaks.

Where are you seeing social help people discover your business?

The Maple Street Chiropractic Clinic has moved -- down Maple Street. If you didn't know, Dr. Thompson and Dr. DuBois, ar...
10/18/2026

The Maple Street Chiropractic Clinic has moved -- down Maple Street.

If you didn't know, Dr. Thompson and Dr. DuBois, are Angie Thompson Scott's brother and step-father, respectively.

Go check out the new location. Way better parking than the old one.

People who know me now are surprised by a few things:I grew up in NYC.I have a degree in architecture.I enlisted as an a...
10/15/2026

People who know me now are surprised by a few things:

I grew up in NYC.
I have a degree in architecture.
I enlisted as an active duty Marine.
I used to smoke.
Anger is my default response.
I've finished six full Ironmans, plus six halves (but who's counting?).
And 13 years ago today, I had a heart attack.

Every day I get to wake up, work out, and give love to the world and the people around me is a gift.

Don't wait. Do it now.

Love you all.

I tried Meta's Muse this morning, and the setup got my attention.In under five minutes, I connected two calendars, five ...
09/10/2026

I tried Meta's Muse this morning, and the setup got my attention.

In under five minutes, I connected two calendars, five email accounts, Instagram, Facebook and ClickUp. I could have kept going, but I wanted to share it before I finished my first cup of coffee.

I use OpenClaw and Hermes hourly and spend more time in Codex and Claude Code than all my other apps combined. Muse probably isn't built for hardcore coding work. It may be what brings AI agents to everyday users.

Michael King has said Google eventually wins AI because of its installed base. After trying Muse, I'm wondering if Meta has the stronger advantage.

https://muse.ai/

Ever wonder why a page that "should" rank for AI answers just gets skipped entirely? I think it comes down to something ...
07/06/2026

Ever wonder why a page that "should" rank for AI answers just gets skipped entirely? I think it comes down to something called query fan-out.

Google confirmed it when AI Mode launched: instead of running your search once, it breaks the question into roughly 8-12 sub-queries, searches each one, then stitches together an answer. If your page only covers the head term and not the branches, it never makes the cut.

Full breakdown here: https://www.searchinfluence.

A shorthand that landed in a real estate AI session:Ubiquity equals probability.If someone asks an AI tool who understan...
07/02/2026

A shorthand that landed in a real estate AI session:

Ubiquity equals probability.

If someone asks an AI tool who understands a specific neighborhood or local market, the answer is not coming from one perfect page. It is shaped by repeated signals: site content, profiles, videos, social posts, local examples, quotes, and mentions.

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Elmwood, LA
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