MarCom Group

08/17/2023

Email marketing campaigns we deploy on behalf of our clients drive an open rate of 60% compared to the industry average of 25 - 30%. Strategic communications planning is always our first step when concepting email campaigns. In today's congested email marketing space, developing compelling, segmented messages is the key to creating content that drives opens.

But that's not the extent of what drives results. We manage our client's CRMs to keep leads warm and engaged throughout their journey through the funnel. This results in over 80% of our webinar registrations, 40% of applicants for hiring events, and more.

In the realm of small business success, email marketing reigns supreme. Its cost-effectiveness and extensive reach make it an invaluable tool. By crafting personalized messages, businesses can forge deeper connections with customers, amplifying the impact and effectiveness of their campaigns. The ability to track essential metrics such as open rates, click-through rates, and conversions empowers businesses to refine and optimize their strategies.

Visit marcomgroup.com now to discover how our expert team can help you harness the full potential of email marketing. Elevate your small business, engage your audience, and achieve remarkable results!

07/31/2023

Are you at a crossroads in your career, unsure of where to take your next step? Or perhaps you long to connect with a powerful network of successful professionals? Well, look no further! Our brand-new blog has arrived to light up your path.

We've got not one, not two, but five extraordinary tips just for you! Yes, you heard that right! Discover the magic of finding the perfect mentors, those guiding stars who will lead you towards greatness as a true professional and an inspiring leader in your industry.

So, don't wait another moment. Head over here https://www.marcomgroup.com/2023/07/31/how-to-find-a-mentor-in-a-remote-job/ to read the full blog and learn how to find the perfect mentor for you!

07/18/2023

Joy Bossardet, our Marketing Analyst, is a data wizard. She doesn't just crunch numbers—she sees the magic in them, extracting hidden insights and nuggets of wisdom from even the most complex datasets. With her ability to find meaning in data, it's no wonder we approach every project with sheer joy.

Follow us to stay tuned to our new social series, The Joy of Data. We'll be exploring the fascinating world of data analytics with Joy, and you won't want to miss it!

07/13/2023

Creating a marketing strategy that truly delivers is no easy feat, but it's an absolute must for any business looking to succeed in today's hyper-competitive market. According to HubSpot, businesses with a well-defined marketing strategy are a staggering 538% more likely to succeed than those without one.

So, where do you begin? It all starts with knowing your audience inside and out and developing a unique value proposition that sets you apart from the competition. Once you've nailed down your audience and value proposition, it's time to choose the marketing channels that will be most effective in reaching and engaging your target customers.

Whether it's social media, email marketing, or good old-fashioned print ads, allocating your resources strategically is key. And don't forget to regularly measure your results and adjust your strategy as needed to keep up with the ever-changing marketing landscape.

With these steps in mind, you'll be well on your way to developing a results-driven marketing strategy that propels your business to new heights. Visit marcomgroup.com to learn more.

07/04/2023

Happy Independence Day! As we gather to honor our country's rich history and the pursuit of freedom, MarCom Group stands proudly with you this Independence Day. Let's celebrate the visionaries, the dreamers, and the game-changers who shape our great nation. Together, let's create a future that shines brightly, filled with unity, progress, and limitless possibilities. May this day be a joyful reminder of the strength and resilience that define us as a nation.

06/30/2023

Catch eyes with video! Video marketing is booming, with businesses using it to connect with audiences and boost conversions. According to Wyzowl, 86% of businesses use video as a marketing tool, and it has driven website traffic for 87% of marketers. Here's how to create compelling videos:

1. Start with a clear, concise message.
2. Make it visually appealing with high-quality visuals and animations.
3. Keep it short and sweet (30 seconds to 2 minutes) for maximum engagement.

At MarCom Group, we specialize in high-quality video content that resonates with your target audience. Let us help you achieve your business goals through video marketing. Visit marcomgroup.com.

06/27/2023

Digital advertising has made an incredible impact. It’s affordable and trackable and offers precision targeting. According to eMarketer, worldwide digital ad spending is projected to reach $517.51 billion in 2023—a 17.6% increase from 2022! That’s a powerful endorsement of digital advertising and should be considered by every organization as an integral part of their communications plans.

At MarCom Group, we specialize in developing digital marketing strategies and creating custom solutions that build and reinforce our clients’ branding and business goals. We’d love to show you how advanced digital advertising can work for your organization.

06/22/2023

Transforming your brand’s content from good to great requires a well-crafted strategy that prioritizes quality and relevance. The modern consumer craves value, authenticity, and meaning behind a brand’s story. That's where we come in. At MarCom Group, we specialize in crafting high-quality, relevant content that adds value to your audience's lives. After all, according to HubSpot, 70% of people prefer learning about a company through articles rather than advertisements. Our team takes a strategic approach to content marketing, aligning our work with your business goals and crafting content that resonates with your target audience. With our help, you can captivate your audience, generate leads, and establish your brand as a thought leader in your industry. So, let's work together to create a content marketing strategy that drives results and sets you apart from the competition.

06/22/2023

Say hello to Lindsey Van Der Meid, our incredible intern who's joining us all the way from Laurel, Maryland! Currently a senior at Towson University, Lindsey is pursuing her dreams in business administration with a major in marketing. When she's not immersed in her studies, you can find her dominating the soccer field, jet-setting to new destinations, and creating memories with her loved ones.

But that's not all—Lindsey is ready to rock the world of client relations, social media magic, and creative design at MarCom Group! With her infectious enthusiasm and passion for learning, she's set to take on new challenges and bring a fresh perspective to our team. Get ready to witness Lindsey's talent unfold as she dives headfirst into this exciting journey with us. We're thrilled to have her on board!

Let's give a big shoutout to Lindsey Van Der Meid, our very own MarCom Marvel. Together, we'll achieve amazing things!

06/09/2023

It's worth noting that social media signals (i.e. metrics of engagement) are just one factor that impacts Search Engine Optimization (SEO) rankings. Other important factors include website usability, mobile-friendliness, site speed, and backlinks, to name a few. However, having a strong social media presence can indirectly impact these other factors as well. For example, if your social media posts are driving traffic to your website, that can boost your site's overall traffic, which is another factor that can positively impact SEO rankings.

To sum it up, social media does indeed have an impact on your website's SEO ranking. By focusing on creating engaging, shareable content and building a strong social media presence, you can improve your social signals and indirectly impact other important SEO factors. So, it's important to prioritize your social media efforts as part of your overall SEO strategy.

06/06/2023

Content development for social platforms isn’t just about writing blogs and creating videos. Successful content is highly focused on engaging experiences that leave your audience wanting more. Our team of branding experts can help you develop a focused communications strategy and create compelling content that reflects and reinforces your brand.

06/01/2023

Advocating for mental health requires knowledge and empathy. Let's stand together as allies, supporting and understanding those facing mental health challenges. While Mental Health Awareness Month may be ending, remember that support is ongoing. Connect with mental health professionals, organizations, and helplines for guidance and assistance. Together, we can make a meaningful impact.

Visit our blog article on Mental Health Month: marcomgroup.com/2023/05/31/a-healthy-brain-state and discover practical steps towards better mental well-being.

05/30/2023

Did you know that 64% of consumers buy from brands that share their values? At MarCom Group, we specialize in helping our clients create and communicate their unique brand identity to attract customers who share the same beliefs. By developing a clear brand purpose and values that align with your target audience, you can build a strong brand that truly resonates with your customers.

One effective way to build a human approach to branding is by building emotional connections with your customers through storytelling and personalization. According to Forbes, 80% of customers are more likely to do business with a company if they offer personalized experiences. Our team of experts at MarCom Group can help you implement customization options that provide unique experiences for your customers.

Don't miss out on the opportunity to create a strong brand that attracts loyal customers. Visit MarCom Group's website at marcomgroup.com to learn more about our branding services.

05/25/2023

As a leading digital agency, MarCom Group understands the importance of effective social media strategies. Here are five best practices that we recommend for businesses looking to enhance their social media presence and drive business growth:

1. Define your target audience: Understanding your audience is key to creating content that resonates with them and drives engagement.

2. Develop a clear content strategy: A well-defined content strategy helps you stay organized and consistent in your social media posting and ensures that your content aligns with your overall business goals.

3. Use visuals to grab attention: Visuals such as images, videos, and graphics are a powerful way to capture your audience's attention and make your content stand out on social media.

4. Engage with your audience: Social media is a two-way conversation, and engaging with your audience is critical to building strong relationships and driving brand loyalty.

5. Monitor analytics to track success: Regularly tracking your social media analytics allows you to understand what's working and what's not and make data-driven decisions to optimize your strategy.

Don't let your social media presence fall behind. Follow these best practices to achieve social media success and drive business growth.

Visit our website MarComGroup.com to learn more about our social media services and how we can help you achieve your goals.

05/23/2023

Are you looking to level up your social media game and drive business growth? Look no further than MarCom Group! Our team of experts has compiled the best practices for social media success, starting with defining your target audience and creating a clear content strategy. We know that visuals are key to grabbing attention on social media, and engaging with your audience is crucial for building relationships. And, monitoring your social media analytics will help you understand what's working and make adjustments for even better results.

Don't let your social media presence fall behind - let MarCom Group help you stay ahead of the game! Our social media services are designed to help you engage your audience and drive real business growth. Visit our website at marcomgroup.com to learn more and start taking your social media to the next level!

05/19/2023

At MarCom Group, we are always pushing the boundaries of what's possible in event planning and talent acquisition. With over 27 years of experience, we have honed our skills to become true experts in every aspect of event planning, from developing cutting-edge strategies to leveraging the latest technologies and trends.

Our passionate events team is constantly innovating and exploring new ways to create unforgettable experiences for our clients and their guests. We don't settle for cookie-cutter solutions – we work closely with you to understand your unique needs and goals, and then craft customized event planning services that exceed your expectations.

Whether you're planning an in-person event or a virtual one, we have the expertise and tools to make it a success. From stunning exhibits and amazing venues to seamless travel arrangements and dynamic marketing and advertising campaigns, we've got you covered. And our top-notch on-site support and data analytics ensure that your event runs smoothly and delivers measurable results.

So if you're ready to take your events to the next level, look no further than MarCom Group. Visit our website at marcomgroup.com to learn more about our innovative services and how we can help you achieve your goals. Let's make your next event a game-changer!

05/16/2023

"As MarCom Group’s Account Director, one of the most important qualities to possess is the ability to listen. I believe in giving my team members a voice and taking the time to truly hear their ideas and solutions. When a team member presents a challenge they are facing, I make it a priority to give them my full attention and work with them to outline clear next steps and a timeline for implementation.

At MarCom Group, we believe that effective leadership is built on a foundation of trust and mutual respect. By valuing the ideas and contributions of every team member, we are able to work together towards a common goal and achieve success as a team." - Lauren Rainford

05/12/2023

Still on Cloud 9 over this win! We have such a talented team! 🎉

MarCom Group was announced as the winner of two International Creative Communications Awards.

05/08/2023

Are you looking to maximize your advertising budget and reach your target audience effectively? Look no further than MarCom Group, where we stay ahead of the curve in the marketing industry. As industry leaders, we know that advertising spending is shifting towards digital channels, with social media and mobile advertising taking the lead. In addition, influencer marketing continues to be a popular way for brands to reach their target audiences, while programmatic advertising allows for precise targeting and data-driven campaigns.

To take advantage of the latest trends and insights in advertising, visit our website at marcomgroup.com. We provide our clients with the most effective advertising strategies, utilizing digital channels and partnering with influencers in your niche. By utilizing programmatic advertising, you can create targeted campaigns that truly resonate with your audience.

Don't miss out on the opportunity to maximize your advertising budget and reach your target audience effectively. Visit MarCom Group today!

05/04/2023

"As MarCom Group’s Chief Communications Officer, I'm often asked about my journey and what led me to my current position. Looking back, I realize my passion for this field was sparked by an incredible mentor and professor who taught me the inextricable link between leadership, business, and communications. Through his guidance, I learned that clear, concise, consistent communication is essential, and that communications professionals must have a deep understanding of the business—their industry, their organization, their role—to be truly effective.

Over the years, I've come to appreciate the critical importance of this connection and the role it plays in driving results. Whether leading a small team or a large corporation, we owe it to our people to communicate well, and ensure they understand the mission and the impact of the work they do.

Communication is a leadership business!" - Les Kodlick

03/10/2023

We're thrilled to welcome Victoria to the team! She's our new Event Manager. Victoria graduated from Johnson and Wales University in Providence, Rhode Island, with a degree in Hospitality Management. She previously served as a Client Service Manager for Cescaphe and worked as an Event Manager for Curtiss Hotel in Buffalo, New York. Victoria enjoys yoga, hiking, trying new recipes, and spending time with her family! Welcome aboard, Victoria!

03/07/2023

MarCom Group is the latest Platinum Award winner for Marketing Effectiveness in Government Marketing!

Our team conceptualized and developed an integrated recruitment marketing campaign to attract qualified candidates to apply for senior-level vacancies for the newly-established United States Space Force (USSF) headquarters in Washington, DC. After the campaign closed, 92% of the vacancies were filled!

To learn more about our award-winning campaign, check out our announcement at www.marcomgroup.com/2023/02/24/marcom-group-garners-platinum-award/

02/06/2023

We want to take a moment to wish Patrick Dunn a happy birthday! We appreciate your expertise and professionalism. You're a true asset to our team.

02/03/2023

We’re excited to announce two International Creative Communications Awards for our Tradeshow Exhibit Design and Animated Commercial.

Among all the work we do, we submitted these projects because they demonstrate how our team and clients are pushing the creative envelope in attracting talent through innovative and award-winning ways that drive results.

To see our award-winning products, check out our announcement at https://www.marcomgroup.com/latest

Special thanks to our partner, Made By Things, for their animation work that brought our concept to life!

02/02/2023

We want to congratulate Hector on his promotion from Animator Specialist to Senior Animator. Hector has been with the company for just over a year, and he's already made a big impact with his expertise in video and animation. Thank you for always being willing to work on anything, because you always surprise us with your ideas and blow our clients' expectations out of the water! Congratulations on your promotion!

02/02/2023

Happy birthday to Sam Mohs, our phenomenal CFO and a tremendous asset to MarCom Group. Sam is the glue that holds our company together, and we're forever grateful to have him on our team. Have a great day!

02/01/2023

Kathia Kortanek, one of our phenomenal senior graphic designers, is celebrating a birthday today. We're so grateful for her and the tremendous work she's done with us at MarCom Group.

01/27/2023

I’m so excited to be celebrating 5 official years with MarCom Group’s team! I’ve had the unique privilege to witness MarCom Group’s first day in business from the comfort of my day pen while Deb worked at her desk beside me. From this literal and figurative vantage point I’ve observed MarCom Group’s resiliency these last 27 years. That resiliency is the product of a leadership team that cares about their people and a team that is highly skilled, creative, and dedicated to one another. I feel so lucky to work among this group of professionals. It speaks volumes that by celebrating only 5 years, I’m one of the newer kids on this block. In the last five years, I’ve grown from production manager to account director, I’ve risen to the ranks of a member on our leadership board, and I’ve gained invaluable experience and relationships. Cheers to what the next 5 years will bring!

01/26/2023

We can't believe we've been in business for 27 years!

From our humble beginnings in 1996, when we were just a team of 2, to the present day, when we've grown to almost 50 employees and serve over a hundred clients. All while keeping our focus on providing customized solutions for each one. We've come a long way!

We'd like to thank all of our clients for the opportunities they've given us to work with them over the years. It's been a pleasure partnering with you, and we look forward to continuing to grow with you as our clients.

Tell us what makes MarCom Group special to you in the comments!

01/17/2023

We at MarCom Group focus on always doing the right thing, especially when it comes to our clients. Take a look at Martin Luther King Jr.'s famous quote, "The time is always right to do what is right."

01/11/2023

We're so excited to announce some promotions at MarCom Group!

We're always working hard to grow our business and make sure we're serving our clients with the best service possible. That's why it's so important to us that we have a team of dedicated employees—people who are forward-thinking and problem solvers. And we couldn't ask for a better team!

In honor of their dedication and hard work, we want to take this opportunity to congratulate some of our teammates on their new promotions in 2023!

01/03/2023

MarCom Group wishes to extend a warm welcome to the New Year and all that it will bring. We are excited about this new year and for continued accomplishments! We look forward to working with you in the year ahead.

12/27/2022

Happy Birthday, Debbie Rainford! MarCom Group wouldn't be where it's at without our founder and president. So we'd like to take this time to celebrate you and how dedicated and talented you are. Thank you for letting us be a part of your vision and goals! Happy Birthday! From everyone at MarCom Group!

12/22/2022

We're looking for a Drupal Back-End Developer with a love of all things digital. You’ll be working to support internal and client platforms, implementing and maintaining APIs, building custom features for our clients, creating web applications and reporting on technical metrics. At MarCom Group, you can expect to work alongside talented people in a creative environment where ideas are respected, innovation is encouraged and curiosity always prevails. Apply today at https://marcomgroup.applytojob.com/apply/n6rORrU8KQ/Drupal-BackEnd-Developer

12/22/2022

In the spirit of giving this holiday season, MarCom Group joined forces and resources with our sister company, LMD, to amplify our efforts and commitment to creating positive change. We're proud to support The Christmas Angel project which relies on the community to provide warm clothing and toys to Baltimore-area kids and families in need.

Check out the video below to see how we got Christmas in gear and spread a little holiday cheer!

To our team that not only shows up everyday at work, but also for their community; to our clients who we are proud to know and support; to our partners who feel like true extensions of our team—we wish you all a warm and wonderful holiday season!

12/16/2022

We celebrated this holiday season with our first in-person gift exchange since 2019. The team brought in dishes to share and gifts to steal and a merry time was had by all!

12/15/2022

12/14/2022

Sister companies MarCom Group and LMD joined together in-person or the first time at our recent All Hands on Deck: A Joint AdVenture event. Over the course of a few days, we connected with colleagues old and new to hear from leadership, learn about our agencys' goals and strategic objectives, celebrated promotions, shared laughs and food, and made unforgettable memories.

Special thanks to Paws for Purple Hearts for joining us in our honoring veterans. It was a pleasure to meet you and learn about how you and your trained animals serve those who served for us.

Sister companies Marcom Group and LMD met in Annapolis, Maryland for our first joint event, All Hands on Deck. Over the course of the week, we heard from leadership on business goals and strategic objectives for the near and far future, heard about promotions, veteran stories, shared laughs, food, and cheer. Thanks to all who were able to attend and to the planning team who made this event one for the books!

12/02/2022

When you love what you do, it doesn't feel like work. Even the most mundane tasks are an adventure, because they're all an opportunity for growth and improvement—and they're all integral parts of creating something amazing.