Current Issues Affecting Michigan Local Governments: Tourism Area Life Cycles for Preventing Destination Decline – The Importance of Public and Private Sector Partnerships for Tourism Development
Have you ever considered that your community may have limits to growth and attractiveness as a destination? Have you wondered just where the tipping point is for a destination and how to navigate the challenges of too much tourism or too little?
Communities across Michigan are destinations for millions of visitors each year, but challenges exist for the public and private sector vested in sustaining them.
This webinar will focus on the Tourism Area Life Cycle (TALC) model. Participants will learn the TALC stages and their importance for public/private partnerships when striving for growth and avoiding decline. A summary of research and best practices will provide public and private sector participants with strategies for fostering sustainable tourism development.
This webinar is part of MSU Extension’s webinar series focused on current issues affecting local governments in Michigan.