Results for the Rock

Results for the Rock The Little Rock Board of Directors asks voters to reinvest in safety, parks, infrastructure & jobs. Vote “FOR” twice for Little Rock’s future.

For the Cost of a Soda a Day, We Can Fund Progress for Future Generations
Results for the Rock is our opportunity to Invest in Progress, strengthening the future of Little Rock through public safety, infrastructure improvements, and economic growth that benefits everyone. Over the next 10 years, this one-cent sales tax will generate $650 million, helping to transform our city. The tax is divided i

nto two parts: 5/8 cent will go toward major projects and improvements, with a 10-year sunset, while 3/8 cent will fund long-term maintenance and upkeep. By supporting this initiative, we can secure a safer, more prosperous future for all of us. Public Safety
A vote “FOR” the sales tax is a direct 100-million-dollar investment in the safety and well-being of our families, neighborhoods, and city. By enhancing public safety, we can provide our police and firefighters with the updated equipment, technology, and resources they need to respond quickly and effectively to emergencies. This means faster 911 response times, better communication systems, and a stronger, more prepared police force to protect us. With crime prevention and emergency response at the forefront, voting "FOR" creates a safer, more secure Little Rock for everyone. Affordable Housing
A vote “FOR” the sales tax is a critical step toward addressing the affordable housing crisis in our community. By supporting this initiative, we can help provide safe, stable, and affordable homes for families, young professionals, and seniors alike. Affordable housing creates opportunities for individuals to thrive, reduces homelessness, and fosters stronger, more vibrant neighborhoods. It also encourages economic development by attracting new residents and ensuring that people of all income levels can work and live in Little Rock. Voting "FOR" means we are investing in a future where everyone has access to the dignity and security of a home. Infrastructure
A vote “FOR” for the sales tax is an investment in a stronger, more resilient Little Rock. This funding will ensure safer, more reliable roads, sidewalks, and drainage systems, preventing costly repairs and reducing flooding risks while creating smoother commutes for everyone. With over $126 million dedicated to street paving, drainage, and construction, we are addressing aging infrastructure to improve our daily lives. Additionally, more than $300 million will be invested in transformational quality-of-life enhancements, such as new youth sports facilities, a senior center, a swimming pool, and long-overdue park upgrades. Approximately $50 million will go toward economic development and downtown revitalization, continuing the success that has already returned more than 26 times our initial investment in jobs growth and economic opportunities. Voting "FOR" ensures a thriving, forward-looking Little Rock for generations to come. Parks & Recreation
A vote “FOR” the sales tax is an investment in the heart of our community—our 63 parks. These green spaces are where families gather, children play, and residents of all ages come together to enjoy the outdoors. With this funding, we can expand and improve park facilities, upgrade playgrounds, build new sports fields, and create more recreational opportunities for everyone. Well-maintained parks enhance our quality of life, promote healthy lifestyles, and make our city more attractive to both residents and visitors. By voting "FOR," we are ensuring that Little Rock’s parks continue to be safe, vibrant, and welcoming spaces for future generations to enjoy. Port & Economic Development
A vote “FOR” the sales tax is a vital investment in the economic future of Little Rock, particularly through the development of the Port of Little Rock. This funding will create new jobs, attract major industries, and boost the local economy by turning the port into a hub for business growth and innovation. By expanding and modernizing the port, we can increase our city's competitive edge, bringing in new investments and opportunities that benefit workers, families, and businesses Voting "FOR" ensures that Little Rock continues to thrive as a center of economic opportunity. Vote “FOR” twice for Little Rock’s future.

650 million
A Solid Return on Investment
This one-cent sales tax will generate $650 million, helping to transform our city.

5/8 Cents
The tax is divided into two parts:
The 5/8 cent will go toward major projects and improvements, with a 10-year sunset.

3/8 Cents
The tax is divided into two parts:
The 3/8 cent will fund long-term maintenance and upkeep.

11/05/2024

Ron Witherspoon, President and CEO of Arvest Bank- Central Arkansas, provides several excellent reasons why voting FOR R...
11/05/2024

Ron Witherspoon, President and CEO of Arvest Bank- Central Arkansas, provides several excellent reasons why voting FOR Results for the Rock is the right choice.

Thank you, Ron for your endorsement. Read his thoughts, that originally appeared in the Arkansas Times, below.


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Recently, an executive from Norwegian packaging manufacturer Elopak told city leaders the company chose Little Rock as its first U.S. site because Little Rock thought big and acted big.

It hasn’t always been that way. Fred Smith was big on Little Rock in the early 1970s until his growing entrepreneurial enterprise, then known as Federal Express, failed to get enough support from city leaders. Now FedEx, the Fortune 50 company, is headquartered just down the road in Memphis. Big thinking requires the commitment and vision Smith had in himself but Little Rock, for whatever reason, did not share at that time.

What’s changed in the last 50 years? Plenty. Groups like Fifty for the Future, the Downtown Little Rock Partnership, the Little Rock Regional Chamber, and our city’s Board of Directors are more laser-focused on Little Rock’s future by cultivating opportunities for our children and grandchildren. Little Rock is a growing, thriving city and a player on the world stage. The population gain and rapid job creation of the last few years attest both to the success and potential of a city that thinks big and acts big.

The Results for the Rock penny investment proposal reflects that paradigm shift and builds on our momentum as we focus on big, transformational ideas for Arkansas’s capital city. With the new penny tax, we will take a huge step forward with investments in public safety, infrastructure, quality of life and economic development.

Thinking big requires us to understand where we are as a city right now. As one of the few growing mid-size cities in the 2020 U.S. census, we estimate Little Rock has about 210,000 residents. That number swells to closer to 350,000 during the workday as tens of thousands of commuters benefit from our services. For example, residents of almost 50 counties commute to work at the Port of Little Rock from smaller communities across Arkansas. Acting big involves finding ways to make our bigger city a safer, more attractive and more advantageous place for them to call home.

To do that, we must first understand there is no perfect solution to the growing pains Little Rock now faces. Even so, this inclusive, fair and transparent tax proposal identifies and funds our most targeted and immediate needs. Rarely does Little Rock’s Board of Directors stand united. When they are joined by the Fraternal Order of Police, the International Association of Fire Fighters, the Arkansas Democrat-Gazette, and community leaders from every ward in the city, we know this must be the best solution at the right time.

Because of state law, a sales tax is one of very few options Arkansas cities can use to seek revenue. All of us dislike taxes, and regressive taxes are especially impactful to our low- and moderate-income residents. It’s not perfect, but at least a sales tax ensures that those commuters and visitors who take advantage of city services will take part in paying for them, too.

To be clear, despite all the misinformation and deceptive numbers from opponents, Little Rock’s sales tax will not double. The amount of sales tax paid to local merchants will go from 8.625% to 9.625%. We will create big, transformational changes to our city for the total per-person cost of a cup of coffee a day.

With the penny increase, Little Rock taxes will remain comparable to or lower than most Arkansas cities and lower than places like Chicago, Birmingham and Memphis. Put simply, we will get better results at less expense than most other places.

We don’t live in a high-tax city now, and we won’t when voters endorse the Results for the Rock proposal. Other types of taxes are comparable or better than similar communities, too. The Tax Foundation ranks Arkansas as 39th in property taxes and 26th in overall tax burden. Little Rock’s penny wouldn’t change that. Instead, it will change the trajectory of Little Rock in a big way by doing the following:
* Supporting 21st Century approaches to crime prevention through $30 million for police technology. The Real-Time Crime Center is a game changer for how we tackle crime and the perception of crime in the capital city.
* Paying for new patrol cars, fire trucks, code enforcement trucks and apparatus to enhance public safety.
* Establishing a permanent fund to fix the potholes on our streets and providing more money for street, sidewalk and drainage needs in every part of Little Rock.
* Re-imagining our already world-class parks system with new designs for War Memorial Park and Hindman Park while committing long-term money to the upkeep of Little Rock’s 63 parks.
* Funding an outdoor sports complex and indoor sports/entertainment facility to serve our youth and support parents and grandparents sick and tired of going out of town every weekend to watch their kids play ball.
* Creating even more reasons for residents and guests to visit the Little Rock Zoo, Arkansas’s only accredited zoological park and a magnet for schools and families.
* Supporting economic development at the Port of Little Rock with money directed toward finishing out the next industry “super site” or attracting the next possible FedEx to a more welcoming Little Rock.

The plan would fund even more investments than these, such as upgrades to our downtown urban core. It would devote dollars to take us farther than ever before in the effort to end homelessness. As the nation faces an affordable housing crisis, this plan would put $20 million towards 350 affordable housing units in Little Rock.

This is thinking big and acting big.
If we invest in this plan, we set ourselves on a path to be the next Nashville or Charlotte. Rather, in 20 years, it’s likely another mid-sized city will want to be the next Little Rock.

There’s precedent for thinking big and acting big. Just look to our west, where Oklahoma City has transformed itself through four iterations of its MAPS tax plan. Because residents were willing to invest in themselves, that city has grown from 444,000 in 1990 to over 700,000 now. Plus, an NBA team. Plus, downtown revitalization and a new community spirit.

Yet our aspirations can only go as far as our investment. We know our city continues to do more with less, as seen through significantly lower crime rates, community development initiatives, strong recoveries from a global pandemic and a major tornado, and effective use of one-time federal money to move Little Rock forward.

City leadership is on the front lines for Little Rock, and we should join them. It’s time to think big and act big, because we are big. We were named one of the top 25 cities in the South by Southern Living last year. Forbes lists Little Rock as a top 10 place for young professionals. We are Arkansas’s largest city, its capital, and the regional hub for health care, commerce, finance and distribution.

Let’s take a stand for a better Little Rock, and let’s vote big. Let’s pass both parts of the Results for the Rock proposal. Vote “for” twice on Election Day.

-Ron Witherspoon is president and CEO of Arvest Bank-Central Arkansas

❗️❗️❗️Great interview with Little Rock Regional Chamber of Commerce President and CEO Jay Chesshir and Jack Thomas, Vice...
11/05/2024

❗️❗️❗️
Great interview with Little Rock Regional Chamber of Commerce President and CEO Jay Chesshir and Jack Thomas, Vice President of Economic Development, on Roby Brock’s Talk Business & Politics about the recent announcements bringing hundreds more jobs to the Little Rock Port. 👏👏👏

Listen to hear how this penny investment will expand our opportunities for more.

✔️Invest in jobs by voting FOR twice for Results for the Rock!

Executives from the Little Rock Chamber of Commerce discuss two new $100 million projects and a pending sales tax vote.

Thank you, Steve Straessle, Head of School at Little Rock Catholic High School for Boys, for your endorsement of the pen...
11/04/2024

Thank you, Steve Straessle, Head of School at Little Rock Catholic High School for Boys, for your endorsement of the penny investment to propel Little Rock !

in today’s Arkansas Democrat-Gazette / ArkansasOnline.com, read it below.
——————

Rain clouds made a welcome intrusion into last week's Saturday morning run. We took a meandering route through downtown Little Rock, one that passed the Clinton Library and looped the Heifer International building before diving back deep into the city's heart.
The purple morning sky seemed to reflect the mood as we discussed Tuesday's election. Our footfalls sounded a background drumbeat to the conversation.

We hopped over sidewalk detritus and ran in the shadow of a boarded-up building. We ran by the art museum and MacArthur Park. We passed a beautiful home, one that would be considered a mansion in any ZIP code, and noted a massive tangle of vines climbing up one side and reaching the roof. The sight stuck with me.

"Malignant satisfaction," I offered later, as my wife and I drove downtown and I pointed to the mansion with the vines.

"Oh lord, where are you going with this?"

"That's what happens when we see things that need repair so often that we stop noticing. We become satisfied with fixable imperfection. We talk ourselves out of making things better because of cost, because of effort, because we can nitpick 100 reasons it won't work. You know how you can walk into another person's home and immediately see the flaws and wonder why they don't fix them?"

"Like the sidewalk in front of our house that you should fix?"

I brushed aside that comment. "Malignant satisfaction. If you don't take the time, the effort, and the investment to fix it, you get used to it and the flaw becomes worse until it destroys what you've built."

This is precisely where Little Rock sits today. Mayor Frank Scott and the City Board of Directors have devised a 10-year plan to address flaws and invest in the city's future. The plan requires an investment--a one-cent sales tax--that will fund approximately $650 million in improvements.

Southern cities like ours must fight the tendency to fall into malignant satisfaction. It takes effort and investment to keep moving forward.

The two-part Results for the Rock initiative is on the ballot Tuesday and signals a pivotal moment for our city. With that investment comes improved public safety--including a measure to address homelessness in a compassionate and sustainable way. There's also an investment in port and economic development, pieces that make all of this plan workable.

Then, perhaps the most important arm of the proposal--parks and recreation improvement that includes maintaining the city's parks and adding state-of-the-art indoor and outdoor sports complexes. This is both quality of life for residents and an attraction for outside investment. Finally, there's a public infrastructure element that features improvements to city streets, drainage, sidewalks and more. The maintenance necessary to address the proverbial vine growing on the mansion.

Which takes me back to my morning run. One of the runners insisted that the right investment would make that home a centerpiece. And it's true.

The same goes for our hometown.

-Steve Straessle is the Head of School at Little Rock Catholic High School for Boys.

Let’s do this, Little Rock!
11/01/2024

Let’s do this, Little Rock!

Thank you, Coach Fitz Hill, for endorsing the penny investment for ✔️public safety, ✔️public infrastructure, ✔️parks and...
10/31/2024

Thank you, Coach Fitz Hill, for endorsing the penny investment for
✔️public safety,
✔️public infrastructure,
✔️parks and recreation, and
✔️the Port (economic development).

Read his letter below, which appeared today in the Arkansas Democrat-Gazette / ArkansasOnline.com.


------------------------------------------------------------------------
Over the last few decades, I have been blessed to work with our city's youth, teens, and young adults. I have witnessed firsthand the importance of providing opportunities for our youth to be engaged, supported, and mentored. As a former student-athlete, father, and high school and collegiate football coach, I know from personal experience the importance of providing opportunities for our youth to thrive and build positive relationships.

Now, more than ever, our city is at a critical crossroads, and a bold investment in our children's future is desperately needed. Little Rock's plans for indoor and outdoor sports complexes are not just investments in facilities, but in our youth, our safety, and our city's destiny. The proposed $60 million indoor sports complex and $55 million outdoor facility will do more than offer space for basketball or soccer--they will create safe environments where young people can build their futures, not destroy them.

These strategic investments would provide a greater return than what we are paying in an attempt to rehabilitate our youth in the juvenile justice system. This is why doing nothing changes nothing.

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Being involved with the Little Rock School District's community-based 6th & Goal Mentoring Football Program over the past six years, I've seen firsthand how idle hands and lack of opportunity can lead young people down dangerous paths. But I've also had the chance to see how programs, facilities, and mentors can transform lives.

The city is asking us to support a 1-cent sales-tax increase to make these dreams a reality. If you vote "for," you will be taking action to create safer streets, stronger communities, and a brighter future for every child in our city.

I'm voting for twice for Little Rock's future. Will you join me in supporting a dream that Coach Charles Ripley hoped one day would come true for Little Rock?

-Coach Fitz Hill

We can do so much more when we invest in ourselves! Vote “FOR” twice through Election Day!
10/29/2024

We can do so much more when we invest in ourselves! Vote “FOR” twice through Election Day!

Thank you, Capi Peck, Little Rock City Director, Ward 4!
10/28/2024

Thank you, Capi Peck, Little Rock City Director, Ward 4!

Thank you, Patrick Schueck, CEO of Lexicon, Inc., for sharing with Arkansas Democrat-Gazette / ArkansasOnline.com reader...
10/28/2024

Thank you, Patrick Schueck, CEO of Lexicon, Inc., for sharing with Arkansas Democrat-Gazette / ArkansasOnline.com readers why you support the Results for the Rock Penny investment.

His endorsement appeared in Sunday’s edition. Read it below.
—————————

Growing, thriving cities know they have to invest in themselves in order to continue growing and thriving. And that includes making key investments in infrastructure like roads and bridges, quality-of-life amenities such as parks and recreation, and public safety, including support for first responders and critical safety programs.

While all of these initiatives are vital to maintaining a city of our size, continued investments in safety are paramount. As a business owner and lifelong resident of Little Rock, one of my key concerns is ensuring our residents and visitors alike continue to feel safe and that we keep up the great momentum we've been building.

Over the past five years, Little Rock's violent crime rate has gone down 6 percent and homicides have dropped by an impressive 34 percent. This is all thanks to the dedication of our police and fire departments, who have repeatedly used decreasing resources to do more with less.

Even though violent crime is down, we are seeing far too many incidents in our city center and in our neighborhoods. We must continue to drive down all crime in our city. Fortunately, we now have the chance to help our brave men and women do even better and push Little Rock crime rates to an all-time low.

On Nov. 5, Little Rock residents will have the chance to vote "for" a proposed 5/8th-cent sales tax increase, which will result in more than $100 million to provide better financial support for public safety and to improve the well-being of our families, neighborhoods and businesses. Voting "for" means we can invest in the critical resources our first responders need to continue their efforts and strengthen the safety net they provide.

Both the 5/8th-cent sales tax increase and its companion 3/8th-cent increase will generate funding for multiple resources and programs that ensure our city is growing and vibrant. But the heart of this proposal is public safety. Little Rock police officers and firefighters are on the front lines every day, often limited by outdated technology and equipment. The proposed sales tax increase will address these limitations by providing the funding necessary to upgrade tools, improve response times and expand community-based safety programs.

For instance, the Little Rock Police Department will receive $30 million for technology upgrades, including improvements to the Real-Time Crime Center, a critical camera-connected security initiative. This will enhance coordination during emergencies and allow officers to respond more quickly to incidents across the city. With these upgrades, the department will be better equipped to maintain the progress made in reducing crime rates.

One of the major challenges facing our public safety teams is the aging fleet of vehicles. Many public safety vehicles have logged more than 150,000 miles, often in harsh conditions, making it harder for first responders to arrive quickly to emergencies. With $50 million allocated to replacing outdated police and fire vehicles and equipment, we can ensure our public servants are not hindered by faulty tools when every second counts. Better-equipped police and fire teams will mean faster response times, more efficient operations, and, ultimately, more lives saved.

Beyond upgrading tools, this tax proposal includes a more community-oriented approach to safety. An additional $15 million will be dedicated to expanding community policing and crisis response teams, both proven strategies for reducing crime and building trust between law enforcement and the public. If approved, the city can expand its community resource officers from three to 15, strengthening relationships in neighborhoods throughout Little Rock. These officers focus on building trust within communities, creating an environment where public safety is a shared responsibility between law enforcement and residents.

Our city's crisis response team--an essential service focusing on individuals experiencing mental health challenges--will see its resources doubled. Currently, many crisis calls happen in the evenings, outside the team's working hours. Expanding this service will provide 24/7 coverage, ensuring that people in need receive appropriate care at all times. As Police Chief Heath Helton has noted, addressing mental health issues head-on can prevent escalations, ease the strain on the police force and create a safer, more compassionate community.

Additionally, the Little Rock Fire Department (LRFD) will receive $8 million to operate a new fire station in west Little Rock, where rapid growth has created a critical need for enhanced emergency response capabilities. Another $5 million will be dedicated to improving existing fire stations and equipment, ensuring the department maintains its industry-leading ISO Class 1 rating, which helps keep property insurance rates low for homeowners and businesses across the city.
The recent reduction in violent crime and homicides is an encouraging trend, but to keep that momentum going, we must invest in the infrastructure and people who have made it possible. Our police and fire departments have delivered for us; now let's deliver for them.

The benefits of this tax proposal go beyond public safety. Voting "for" the combined 1-cent tax increase will allow additional investment in public infrastructure, parks and the Port of Little Rock, ensuring that as our city grows, it becomes an even better place to live, work and visit. These investments are designed for long-term growth, helping Little Rock continue to attract businesses, families and visitors for years to come. It's simple, really: Growing cities must invest in themselves in order to continue to grow.

While no one enjoys paying more in taxes, this is a balanced and necessary step to secure a brighter future for Little Rock. The proposal has the support of the city board and has received endorsements from the Little Rock unions representing police officers and firefighters. Unlike property taxes, sales taxes allow visitors and tourists to share in the cost of maintaining our city's services. When people come to work, shop, or play in Little Rock, they'll contribute to our safety and infrastructure, not just use our resources.

It's also worth noting that even with the proposed increase, Little Rock's sales tax rate will remain below that of neighboring cities like Conway (9.1 percent), Benton (9.4 percent), North Little Rock (9.5 percent), Bryant (9.9 percent) and Cabot (10 percent). In fact, most communities in Arkansas invest in themselves at a higher rate than we do.

In the end, this tax proposal is about more than just numbers. It's about building a Little Rock where families feel safe, businesses thrive, and communities grow. Admittedly I did not vote for recent sales tax increases because the timing wasn't right, nor did I believe previous efforts included enough transparency. But after reviewing the current proposals and talking with city leadership, I now understand more about where Little Rock is currently and where we are headed, and I'm convinced that the time is right to vote in favor of the one-cent sales tax increase.

A "for" vote twice on Nov. 5 demonstrates support for a safer, stronger Little Rock. Let's give our public safety teams the resources they need to continue their excellent work and ensure that our city remains a place we're all proud to call home.

10/26/2024

It’s time we invest in ourselves, Little Rock! Vote “FOR” twice for Little Rock’s future.

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200 E MARKHAM Street
Little Rock, AR
72201

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