Mercantile 12

Mercantile 12 Mercantile 12 is genuine goods for the wine country traveler. Wine country is our happy place!

If there’s one thing destination shoppers can’t resist, it’s a really good mug… and our bestselling Chunky Mug continues...
05/15/2026

If there’s one thing destination shoppers can’t resist, it’s a really good mug… and our bestselling Chunky Mug continues to be a standout with its substantial feel, elevated shape, and serious shelf appeal.
Now imagine it customized for their happy place ✨
Featuring some of our most-loved customizable collections:
🖤Happy Place— Artfully Created with our Own Hand Drawn Alphabet
🌊 Coastal Collection — elevated seaside style for beach towns, resorts + coastal escapes
⚾ Athletic Collection — vintage sporty nostalgia with all the charm of an old-school favorite
🔠 Block Sport Collection — bold typography, standout design, and instant bestseller vibes.

Designed for the destinations people love most—for the retailers who know what sells.

Perfect for:
☕ Gourmet markets
🥐 Cafés
🏨 Resorts
🛍️ Boutiques
🎁 Gift shops

From coastal towns to mountain escapes, wine country to iconic tourist destinations, customers love taking home something that feels both personal and beautifully designed.
Customizable. Giftable. Proven sellers.
Because honestly? May was basically made for mugs. 😉

Sun’s 🌞out, + your new mug just found its crew. East Coast Customers in beachside towns L🩵VE our new Coastal 🌊Collection...
05/01/2026

Sun’s 🌞out, + your new mug just found its crew. East Coast Customers in beachside towns L🩵VE our new Coastal 🌊Collection. Customize our beautiful navy boat totes, tea towels, tumblers + more to coordinate this hot look.

Check out Coastal Collection merchandise built to move next to the chunky mug you already love, to perfectly paired add-ons that make gifting (and bundling) effortless:

* Boat Totes – heavyweight canvas with that elevated, beach-town polish (aka: the tote they actually keep using)
* Wine Cups – easy, insulated, and made for sunset pours on the patio
* Shorty Tumblers – cupholder-friendly, everyday grab-and-go
* Mini Totes – the “just one more thing” add-on at checkout

All designed to coordinate seamlessly with our top-selling Coastal Chunky Mug—so your display tells a story.
Choose our oyster,🦪 seagull, crab 🦀, scallop or conch shell inside and we’ll add your town and established date. Pick from interesting shades of navy, aqua, teal, red or mustard or mix and match. More ways for your customers to take a piece of your town home.

🌊 Perfect for resorts, beachside gift shops, and gourmet markets ready to lean into a cohesive coastal moment.

MerchandisingThatSells

04/25/2026

Our Coastal 🌊 Collection has been an immediate hit on ceramic mugs, insulated tumblers, towels + totes. That new popular design is landing on apparel your customers will wear on repeat.
• The signature coastal icons—crab, scallop, fish, seagull, conch—now translated onto tees + fleece with a clean, elevated feel
• Pigment-dyed trucker hats with that perfectly broken-in look + frayed patch detail
• Easy dad caps with understated embroidery
• Incredibly soft fleece in crewneck, zip, quarter zip + pullover hoodie styles in coastal tones (navy, teal, mustard, seaweed)
• Printed in water-based ink for that soft, lived-in finish—or embroidered for a more refined touch
Same collection your customers already love.

✔️ Hot Seller from mugs + totes
✔️ Now driving add-on apparel sales
✔️ Fully customizable to your coastal destination
From Nantucket to Cape Cod, Kennebunkport 🦞to the Vineyard, to Bald Head Island to Delray Beach 🏖️ + Sanibel Island you’ll crush it with Coastal Collection apparel. Minimums on apparel: 36 pieces per design; caps 48-72 units.

Hi ! We’re Mercantile 12, a custom name drop elevated souvenir brand in California  & we’re happy to see a dramatic incr...
02/17/2026

Hi ! We’re Mercantile 12, a custom name drop elevated souvenir brand in California & we’re happy to see a dramatic increase in our business on Faire. We sell to gourmet markets & cafes, resorts + spas, wineries + gift shops. We’d looking to bring on a social media coordinator primarily for editing posting & growing our brand awareness with retailers. We have lots of lifestyle photos, will create video content and want someone good at reels with strong editing + graphics skills who can intersperse mockups and still photography with video. Ideally we’re looking for a couple reels and maybe a post or story per week. Someone who gets wholesale vs. consumer as an audience. DM us if you’re interested.

There’s something about mornings at your destination.The light comes in softer. The air feels calmer. Coffee tastes bett...
02/16/2026

There’s something about mornings at your destination.
The light comes in softer. The air feels calmer. Coffee tastes better.
Now imagine your guests wrapping their hands around this mug as they ease into the day — balcony doors cracked open, vineyard mist lifting, waves rolling in, pine trees still quiet before the bustle begins.
Our Classic Morning Mug was made for that moment.
When customized with our new Adirondack design and your destination, it becomes more than a mug — it becomes part of the memory. Riverside retreats. Lakeside cabins. Beachfront resorts. Mountain lodges. Wine country estates.
This is the piece they’ll use at 7am back home… and instantly be transported back to you.
The best souvenirs aren’t impulse buys — they’re daily rituals.
Elevate your resort retail with Mercantile 12’s signature mugs — thoughtfully designed, beautifully customizable, and made for mornings worth remembering.

02/15/2026

Love to all our Valentines ♥️today. When you fall in love with your happy place, Mercantile 12 is there with the best shades of red on totes, wine 🍷 cups, caps, tees and fleece.

02/07/2026

Our new Lucky Collection 🤎🖤Buyers were feeling it at LV Market. Customize our fresh, elevated take on western-inspired souvenirs, designed just for destinations worth showing off. Think heritage vibes, clean typography, and a modern horseshoe + ribbon mark—customized with your town and state in a cool, confident font buyers can’t resist.
Perfectly at home in gift shops, resorts, spas, + gourmet markets, this collection brings just the right mix of rustic character + refined style.
✨ What you’ll find in the Lucky Collection:
• Custom ceramic mugs + insulated drinkware
• Elevated canvas totes + a dynamite
• A timeless horseshoe emblem paired with a ribbon detail that highlights your destination
It’s western flair—but make it sophisticated. Approachable for tourists, giftable for locals, and designed to sell through long after checkout.

01/28/2026

Inspired by that perfect vacation moment-sun dipping low, drink in hand, nowhere to be
- Adirondack is an easygoing, nostalgic collection designed
for destinations worth remembering. Swing by Best of Show C-699 at the Las Vegas Market through tomorrow to create your custom version.
Clean typography, heritage details, + relaxed, classic graphics evoke the simple luxury of sitting back in an Adirondack chair at your favorite place to unwind. Think sunsets, wine country evenings, coastal breezes, + mountain towns where time politely slows down. We’ll feature your destination in shades of deep sage + dark redwood on the perfect drinkware, totes + apparel. Customize our classic Morning Mug + tea towel, insulated wine 🍷 cups or new 14 oz Shorty Tumbler. Pick our Boat Tote or Heavyweight Tote. It’s amazing embroidered left chest on a quarter zip or printed on a layer able crewneck fleece.

01/25/2026

Give your Local Love ♥️a Lift with New Styles from Mercantile 12 Desirable drinkware. Terrific Totes. Amazing Apparel. From Napa California. In your store soon 💥

01/23/2026

Our newest crewneck fleece styles blend relaxed, lived-in comfort with clean, elevated design—customized with your town, resort, winery, or region front and center. Think effortless layers guests throw on for morning coffee runs, wine tastings, coastal evenings, and après-spa lounging.
Why buyers love them:
• Soft, premium fleece with an easy unisex fit
~or Pick a Boxy or Flowy Weekend Fleece designed for Ladies

• Elevated silhouettes that feel gift-worthy (not souvenir-y)
• Custom destination designs that tell your story
• Perfect for year-round selling—from chilly mornings to cozy nights
These crews are ideal for:
✔️ Resort & spa boutiques
✔️ Winery and tasting room retail
✔️ Tourist destination gift shops
✔️ Lifestyle stores looking for wearable branding with staying power
Bottom line? They sell because they feel personal, comfortable, and cool without trying too hard—kind of like your best guests.

01/18/2026

Resort fleece, but make it chic.
Whether guests are headed to desert spas or wine-country escapes, they’re hunting for stylish ladies fleece that name-drops your destination.
Choose from our new boxy fleece or drop-tail weekend fleece from Live & Tell—done in easy neutrals like beige, black, and brown, plus breezy seaside shades.
Top sellers? Original, Oval, and Happy Place designs.
Feeling themed? Go Lucky with a western vibe or Coastal for beachside resorts.
✨ Cozy. Elevated. Custom to you.
(Translation: these fly off the shelves.)

Address

Longview, WA
98632

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