Fosters trust & industry best practices in truth-in-advertising, child-directed marketing, data priv
BBB National Programs is an independent, non-profit organization that oversees more than a dozen national industry self-regulation programs that set high standards for the advertising and privacy practices of business. These programs provide third-party accountability and dispute resolution services that create a fairer playing field for businesses and create a better experience for consumers. Emb
racing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs is continuing to evolve its work and grow its impact by providing business guidance and fostering best practices in its areas of expertise - advertising, child-directed marketing, and privacy.
How can brands attract young buyers while winning parent and regulator approval with their advertising and privacy choices?
Join BBB National Programs for a two-part webinar series to learn how to responsibly take advantage of advertising and marketing trends while following advertising and privacy law to with a teen audience.
Register at https://bbbprograms.org/events
Join us this Wednesday, November 1, at 2:00 PM ET for part one of BBB National Programs' Live Series: Responsibly Engaging with Teens
Top brands consistently engage their customers in new and creative ways that build upon and enhance the experience of the brand. But when your audience contains teenagers, part of growing brand loyalty includes ensuring those experiences are not only meaningful but also safe and in line with the evolving state legislative and regulatory landscape.
In this free webinar, our speakers will discuss the tension between privacy laws and practical business compliance and give attendees best practices to help businesses feel ready for the incoming tidal wave of legal and policy changes in the teen privacy domain.
Register here: https://hubs.la/Q026VKPF0
Join BBB National Programs for a free webinar series to learn how to responsibly take advantage of advertising and marketing trends while following advertising and privacy law to with a teen audience. https://bbbprograms.swoogo.com/bbbnplive_teenadvertisingprivacy
BBB National Programs' EU-U.S. Data Privacy Framework Services team is dedicated to helping companies of all sizes institute compliant privacy policies and practices and navigate the self-certification process.
With year-round compliance assistance and on-demand complaint handling, you and your privacy team can focus on making your business better.
Get started:
Use BBB National Programs' Data Privacy Framework (DPF) Services to demonstrate that your privacy practices meet EU, UK, and Swiss data protection requirements.
The Metaverse Guardrails are a set of realistic, actionable recommendations and best practices intended to help companies to:
▪️ Develop metaverse experiences directed to children;
▪️ Comply with existing advertising and privacy law; and
▪️ Engage responsibly with children online.
Get access to the Guardrails: https://hubs.la/Q026STz_0
For Gen-Z, social media is a given and, in the world of social media advertising, influencer or celebrity endorsement is a powerful tactic. Learn how to harness this marketing superpower and ensure that your use of influencer marketing and product reviews in your advertising are transparent and truthful.
Join BBB National Programs’ National Advertising Division for this free webinar to discuss the foundations of responsible influencer advertising so that no matter the platform or the type of campaign, you .
Featuring:
Welcome Remarks: Laura Brett, Vice President, National Advertising Division, BBB National Programs
Jennifer Santos, Attorney, National Advertising Division, BBB National Programs
Rachel Gartner, Counsel, McDermott Will & Emery, LLP
https://hubs.la/Q025F4s_0
“When AI tools are well designed, deployed, and monitored properly, the technology has the potential to mitigate discrimination and bias on a broader scale,” said Eric Reicin, president and CEO of BBB National Programs.
Reicin says the key objectives of defining and publishing the principles and protocols for trustworthy AI in hiring were to ensure valid and reliable systems, promote transparency and accountability, and strive for systems that are secure, resilient and expandable.
Read more:
Microsoft and Amazon are among the companies that helped to develop new policies to cover AI use in hiring, an area where employers must tread carefully.
Privacy Watchdog Brings Etsy into Compliance with Digital Advertising Privacy Best Practices
Read the case decision summary: https://hubs.la/Q0251Yx80
The Digital Advertising Accountability Program (DAAP) has brought Etsy’s website and mobile application into compliance with the DAA Principles.
BBB National Programs’ Children’s Advertising Review Unit (CARU) today released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse, developed by the BBB National Programs Metaverse Working Group, a convening of diverse well-respected global industry professionals representing toy, gaming, network, food, streaming, adtech, and mobile brands popular with children.
The Metaverse Guardrails are a set of realistic, actionable recommendations and best practices intended to help companies to:
✔️ Develop metaverse experiences directed to children;
✔️ Comply with existing advertising and privacy law; and
✔️ Engage responsibly with children online.
Read the press release: https://hubs.la/Q0247fzh0
The Children’s Advertising Review Unit (CARU) today released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse.
With children and teens spending more time online than ever, ensuring that guardrails are put in place to "unblur" the lines between content and advertising in the emerging online reality space known as the metaverse has never been more important, Rukiya Bonner, Director of BBB National Programs' Children's Advertising Review Unit (CARU), said in a recent interview with Law360.
CARU has been doing its part in this area by convening a working group of global industry professionals representing toy, gaming, network, food, streaming, ad tech and mobile brands popular with children to develop guardrails for child-directed advertising and privacy in the metaverse,
Read the full article (subscription required): https://hubs.ly/Q023_PgX0
"With more than $140 billion in trade between the U.S. and the U.K., we were pleased to hear today that the U.S. Department of Commerce and U.K. government reached an agreement on the U.K. Extension to the EU-U.S. Data Privacy Framework (DPF) Program, a critical component to enable the free flow of data from the U.K. to the U.S. while also protecting the privacy of U.K. consumers under the DPF Principles," says Dona Fraser, Senior Vice President, Privacy Initiatives, BBB National Programs.
"BBB National Programs looks forward to working with businesses that rely on the strong relationship between the U.S. and U.K and have been anticipating this agreement and the launch of the UK Extension."
Next week at the National Advertising Division (NAD) annual conference, NAD will provide an update on the recent changes to its policy and procedures for Fast Track SWIFT challenges and insights and trends on how parties are using the SWIFT, Complex and Disclosure tracks. NAD will also provide updates on other proposed changes to its policies and procedures.
Panelists:
Katherine Armstrong, Deputy Director, BBB National Programs
Laura Brett, Vice President, National Advertising Division, BBB National Programs
Annie M. Ugurlayan, Assistant Director, BBB National Programs
Eric L. Unis, Senior Attorney, National Advertising Division, BBB National Programs
There is still time to register: http://NADconference.org
Join National Advertising Division attorneys as they explore advertising claims and what it means to put them to the truthfulness test.
Get caught up on the latest episodes of The Ad Watchers: https://www.accountabilitystudio.org/category/ad_watchers/
Happy Labor Day from BBB National Programs!
Register today for the BBB Forum on Corporate Responsibility XVI
Explore current business responsibility challenges and discuss how these issues can present important new opportunities. Topics are expected to include:
· Meeting corporate responsibility challenges and proactively seeking new impact possibilities
· Generative AI: risks and responsibilities
· Managing climate risk: transitioning for resilience and sustainability
Register for free:
When a brand wants to advertise that its product is 2x better than the leading brand, or that 93% of women who tested the brand said their hair looks shinier, it must have evidence proving those claims are indeed true.
The law requires it but, just as importantly, the advertising succeeds if new customers, persuaded by the advertising, become loyal customers because they agree their hair looks shinier too.
Continue reading in Global Cosmetic Industry magazine: https://hubs.la/Q01Ylrh-0
As the metaverse evolves, CARU will continue to advise businesses on implementing CARU’s Advertising and Privacy Guidelines and age-appropriate design approaches to ensure children’s safety and wellbeing are considered and protected.
CARU will be monitoring these online spaces and taking action when practices there violate our guidelines.
Read more on our blog: https://hubs.la/Q01Zqt0D0
Vendors that process personal data choose Privacy Recognition for Processors ( ) certification, an internationally recognized data privacy certification available to U.S. organizations and their global subsidiaries.
As an approved Accountability Agent, BBB National Programs works one-on-one with your business to demonstrate compliance with established data privacy standards to your business partners, consumers, and regulators alike.
Learn more: https://hubs.la/Q01ZqnYn0
Last year, with much of the workforce continuing to work remotely and reliant on home internet services, competitive marketing for such services was on the rise and led to an increase in competitor challenges to NAD for that advertising.
Other trends driving advertising reviewed by NAD in 2022 include increasing consumer concerns about social justice, sustainable products and business practices, and data privacy.
Read more in NAD's annual report: https://hubs.la/Q01ZqqdF0
The multi-billion-dollar beauty industry consists of companies big and small that compete for limited market share often by touting the powerful benefit of their products.
Although it is a well settled principle of advertising law that all claims must be supported by a reasonable basis before they are made, it appears that not all companies are aware of the rules of the road in claim substantiation.
Read the article:
The author reviews common product claim mistakes regarding skincare and color cosmetics, and explains how to get it right.
Due to high demand, early bird registration rates for the National Advertising Division (NAD) Annual Conference, NAD 2023 - What’s New + Next in Ad Law, are now available through Friday, August 11.
Take advantage of this opportunity and register today: https://hubs.ly/Q01ZZmXD0
BBB National Programs is committed to promoting responsible data practices, and safe and ethical handling of data to ensure consumer trust and protection.
Learn more about BBB National Programs' privacy initiatives and its impact today: https://hubs.la/Q01Y3gFP0
The Class Action Arbitration Program has helped businesses with dispute resolutions arising from class action settlements. They are customized to the unique eligibility, remedy, or regulatory requirements of the case.
Our trusted and impartial processes have led to the efficient resolution of disputes arising from complex class action settlements for more than 30 years.
Read more: https://hubs.la/Q01Zqqgt0
Join us in Philadelphia, PA on September 19-20 for the National Advertising Division (NAD) annual conference!
This year’s agenda includes sessions addressing the hottest and most pressing topics in advertising law, including reviewing last year's NAD cases, and as always practical advice on the day-to-day issues that the increasingly competitive marketplace raises.
Early Bird registration ends soon! Register today to lock in the lowest rate: https://hubs.la/Q01YRYmg0
Last year’s landmark Sephora settlement with the California Office of the Attorney General has led businesses to pay much closer attention to a technology called Global Privacy Control, or GPC, first introduced in 2020. The settlement reminded businesses, in a big way, that they must respect consumer choices.
In this upcoming episode of Privacy Abbreviated, our hosts are joined by Jeewon Serrato of BakerHostetler, who represented Sephora in this landmark settlement, to break down GPC and outline the lessons learned for businesses.
Subscribe to be notified of new episodes here: https://hubs.la/Q01Zq15J0
The Children’s Food and Beverage Advertising Initiative (CFBAI) was created to improve the landscape of food advertising to children.
Twenty leading food, beverage, and quick-service restaurants participate in CFBAI by developing individual pledges that demonstrate how the company will meet the requirements of CFBAI’s Core Principles.
Read more: https://hubs.la/Q01Y3bsr0
Thank you to everyone who attended the BBB National Programs LIVE event series on substantiating claims in the beauty industry!
It takes everyone - advertisers, influencers, marketers, regulators, brands - to make sure claims about beauty products are truthful, accurate, and not misleading to consumers.
If you missed the live streams, you can request the recordings and presentations decks here:
Consumers forge strong bonds with beauty brands. Exaggerated advertising claims can break those bonds and damage trust. Learn how to .
Substantiating product claims is required by law and may help brands avoid an inquiry from the FTC or other regulatory bodies. It also has the added benefit of establishing consumer trust in your brand.
Join us at 2 PM ET today for part two of BBB National Programs' webinar series: Responsible Advertising in the Beauty Industry.
https://hubs.la/Q01Ylp3J0
At BBB National Programs, we are dedicated to fostering trust and accountability in the marketplace.
Our programs, such as the National Advertising Division (NAD) and Children’s Advertising Review Unit (CARU), monitor national advertising for truthfulness and accuracy, allowing consumers to make informed choices and companies to build and nurture valuable consumer relationships.
To learn more about our work—and to join in the effort—visit our website: https://hubs.la/Q01Xl3q00
The National Advertising Division (NAD) annual conference, NAD 2023, brings together advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes to examine and explore the complications of navigating the dynamic advertising landscape, best practices and trends, and perspective on what’s coming next.
Register today: https://hubs.la/Q01XrX520
In 1974, NAD's sister program, the Children's Advertising Review Unit, or CARU, was established to monitor an area of national advertising not covered by NAD: the unique children's marketplace. CARU’s role? To protect children under 13 from advertising that is misleading, inappropriate, or inconsistent with laws and guidelines.
In this episode of Ad Watchers, hosts Dan and Annie talk with Rukiya Bonner, the new Director of CARU, to discuss the nuances of monitoring this evolving marketplace.
Explore children's advertising regulation with Dan and Annie as they talk to Rukiya Bonner, Director of CARU, in this episode of The Ad Watchers.
Consumers forge strong bonds with beauty brands they use and follow. But exaggerated advertising claims and misguided marketing practices can break those bonds and damage consumer trust.
Join us for a free, two-part webinar series on how to .
Consumers forge strong bonds with beauty brands. Exaggerated advertising claims can break those bonds and damage trust. Learn how to .
As innovators in the U.S. roll out new technologies, tools, and data-driven automated systems that incorporate generative artificial intelligence (AI) and machine learning, the federal government has also made a call to heighten standards for protecting against AI’s potential harms, including its impact on bias, discrimination, misinformation, and more.
Across sectors and technologies, independent accountability mechanisms provide a means to increase transparency in the marketplace, coalesce best practices, and build consumer trust.
Read more in this blog by Divya Sridhar, Ph.D., Director, Privacy Initiatives, BBB National Programs.
Soft law accountability mechanisms can serve as a policy solution to further the goals of the White House’s national strategy on AI.
In this episode of Ad Watchers, hosts Dan Range and Annie Ugurlayan discuss the complexity behind supporting #1 claims in advertising, review relevant National Advertising Division cases, and provide valuable insight to advertisers regarding the type and degree of information required to support such claims.
Listen in: https://hubs.la/Q01WTR_d0
Number one claims communicate powerful messages of comparative superiority and can be very effective. So what does it take to support a #1 claim?
Happy Independence Day from BBB National Programs!
The California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), will be enforced effective July 1.
Rebecca Knight, CIPP/E, CIPP/US, Counsel, Privacy Initiatives, BBB National Programs breaks down California privacy enforcement and what companies need to know to get into compliance.
CPRA brought new privacy rights to California consumers and created the California Privacy Protection Agency. So who is in charge of enforcement?
Since 2019, Neora LLC has been navigating FTC allegations while trying to advance their business at the same time. The FTC v. Neora case involves allegations of an inappropriate business model as well as concerns over unsupported earnings and product performance claims.
As this case continues to unfold, and comes to a close, this panel at the Direct Selling Summit will discuss not only the anticipated outcome of this case but also what it could mean for the future of the direct selling marketplace.
Register today: https://hubs.la/Q01Wpyvx0
"It is a well-established principle of advertising law that all objective claims be substantiated. An added benefit of truthful advertising, especially for personal care, beauty and wellness brands is to garner consumer trust, particularly from the younger generation of consumers who have a lifetime of buying power and choice ahead of them," says Jennifer Santos, Attorney, National Advertising Division in a recent interview with Global Cosmetics Industry.
"By truthfully advertising to consumers and holding other beauty brands to the same standards, established and newer brands can protect and build brand loyalty with young consumers that can last a lifetime."
Read the article:
NAD, claims substantiation, beauty, cosmetics, skin care, FTC, advertising
In the newest episode of Priv, Dylan Gilbert, Privacy Policy Advisor, National Institute of Standards and Technology (NIST) and Nandita Rao Narla, Head of Technical Privacy and Governance for DoorDash, join our hosts to discuss the real-world applications for the NIST Privacy Framework.
Listen in: https://hubs.ly/Q01W3L2D0
Learn how the NIST Privacy Framework can help businesses manage privacy risks. The hosts discuss real-world applications and valuable NIST resources.
The cosmetics industry is booming and it is easy to see why: most people want to look younger, reduce the appearance of wrinkles, and take care of their skin. But just like claims for dietary supplements, beauty product claims must be truthful, not misleading, and require substantiation.
In this episode of the Ad Watchers, our hosts from the National Advertising Division break down the most common pitfalls they see in cosmetics advertising and how to avoid them.
Listen in:
Ad Watchers’ hosts break down the most common pitfalls they see in cosmetics advertising and how to avoid them.
Juneteenth marks the United States' second Independence Day.
On June 19, 1865, Union troops arrived in Galveston, Texas with the news that the more than 250,000 enslaved Black people in the state were free.
Enjoy a safe long weekend of celebration with your family, friends and community!
For those learning about this holiday, the Smithsonian National Museum of African American History and Culture has many resources:
Juneteenth is a time to gather as a family, reflect on the past and look to the future. Discover ways to celebrate this African American cultural tradition of music, food and freedom.
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The Children’s Food and Beverage Advertising Initiative (CFBAI) was created to improve the landscape of food advertising to children. Twenty leading food, beverage, and quick-service restaurants participate in CFBAI by developing individual pledges that demonstrate how the company will meet the requirements of CFBAI’s Core Principles. Read more: https://hubs.la/Q01Y3bsr0
The Justice Management Institute
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IAFC - International Association of Fire Chie
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McLean & Falls Church Area Living…
Kim Gibson Homes/Kw Realty 6820 Elm Street
Rasheq - Mclean Community Center Board Member
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Lewis-Price & Associates, Inc.
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