
12/27/2022
A Cool Sweepstakes Can Get You in Hot Water
When marketing to younger consumers, contests and sweepstakes can be effective vehicles for increasing brand engagement. Though these types of promotions are similar, there are distinctions between a sweepstakes and a contest.
Sweepstakes present a child with a “luck-based” opportunity
Contests reward a prize after a demonstration of skill
From the outside, these types of promotions may seem straightforward, but a company can quickly get into hot water if their contest or sweepstakes is directed to or could reach children under the age of 13.
Read more in this blog written by Rashida Gordon, Attorney, Children’s Advertising Review Unit, BBB National Programs:
When marketing to younger consumers, contests and sweepstakes can be effective but can also present risks and traps for brands making use of them.