Bold INSTA-tute

Bold INSTA-tute Giselle Mascarenhas and Ruben Villarreal make up Bold Instatute, a resource that focused on your success. Bold Media - Bold Insta-tute is devoted to helping personal brands, small businesses, start-ups, commission-based employees, and sales teams build their brand, influence, reach and community on Instagram.
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Mission: Our Mission is to connect you to YOUR Power to Brand yourself and your business on Instagram.

Operating as usual

08/03/2020

When you connect the #instagram world with the real world you get photos like this. Creating teaching tools to help Late Adapters succeed in social media is our passion and as many of you know passion without sweat is just an idea. This Sunday Comet Gi 💫 and I have been working on an upcoming Personal Branding Challenge for August. This snapshot is what the planning part of this endeavor looks like.
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#lateadapters #boldinstatute #teachingtools #thegrind #cometgi #brandingcoach #personalbrandingchallenge

#boldtip Don’t have time to do native posts for each platform, but know you need to build on each platform? Pick Instagr...
07/10/2020

#boldtip Don’t have time to do native posts for each platform, but know you need to build on each platform? Pick Instagram as your HUB and take your posts and copy the content and visual and post on each platform. Controversial? Do you know what more controversial; overthinking your magic is and how you share it with the world 🌎. Just do it. The people who need you will gravitate to you. If you don’t post because you don’t have time will gain you zero following. #beyou #youmatter #theworldiswaiting #personalbranding #yourbrandingcoach

@thebrandingprofessor shares some yummy social media insights on Instagram Stories daily. Catch a few and FYI... she lov...
07/10/2020

@thebrandingprofessor shares some yummy social media insights on Instagram Stories daily. Catch a few and FYI... she loves when you tag her with your WINS from anything she has shared with you! It fills her soul!
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One ☝️ Post Hack - don’t share at the moment. Enjoy the moment. Be present. Share with intention and depth later. Those posts will he felt. 🙏❤️

#boldtip Your Instagram profile needs to to be a “business account” because it is the only way for you to gain insights ...
07/10/2020

#boldtip Your Instagram profile needs to to be a “business account” because it is the only way for you to gain insights on the reach your posts are having. It doesn’t define you as a business to the public so do not worry about that. The only thing switching over the toggle to business ✅ does is allow you to make better decisions on posts.
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Did you know that our link in bio has some FREEBIES to help you build your social media presence? Check it out. #iwantyoursuccess ❤️❤️❤️❤️ #beyou #youmatter #theworldiswaiting #personalbranding #yourbrandingcoach

Bold’s definition of a “Late-Adapter” is a successful human who has accomplished and experienced success but has not yet...
07/09/2020

Bold’s definition of a “Late-Adapter” is a successful human who has accomplished and experienced success but has not yet adopted social media as a tool to build influence. Our @bordermayor is the best example of a Late-Adapter using the Bold Tools 🧰 and reaching incredible success on social media. Ask the @discovery channel. Those peeps found our cowboy 🤠 on Twitter. Why? Because he lives in his truth, his shares are unapologetic to give value to who he serves, and he does it consistently. Do you want to learn how to have social media success?! Join us July 18th for a Virtual Social Media Intensive. Link in BIO for FREE Access or VIP. #beyou #youmatter #theworldiswaiting #personalbranding #yourbrandingcoach

#boldtip Use a hashtag or two in each of your posts. Preferably one ☝️ hashtag is one that your developing. In our case ...
07/09/2020

#boldtip Use a hashtag or two in each of your posts. Preferably one ☝️ hashtag is one that your developing. In our case we love 💕 the hashtag #iwantyoursuccess - well, Giselle loves it so we lean into this hashtag a ton. We are developing now this sequence: #beyou #youmatter #theworldiswaiting #personalbranding #yourbrandingcoach to encourage you to show your magic!
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Learn more about hashtags in our upcoming event: “The 4C’s to Social Media Success” on July 18th, 10-5p. It is a Virtual Social Media Intensive. Link: https://linktr.ee/theinstaprofessor for FREE Access or VIP 💕😍❤️

We have a NEW Website: www.boldinstatute.com - we are building a space where you can get what you need when you need it ...
07/09/2020

We have a NEW Website: www.boldinstatute.com - we are building a space where you can get what you need when you need it to build your personal brand across social media. The FREE Yummy 😋 Goodie we have for you is July 18th the Bold Duo will be doing a Virtual Social Media Intensive: The 4C’s to Social Media Success. Click Link https://linktr.ee/theinstaprofessor and you can find the link to your FREE ACCESS. 10a - 5p - Plug it unto your calendar!! #beyou #youmatter #theworldiswaiting #personalbranding #yourbrandingcoach

Do you want some YUMMY FREEBIES to help you with your SOCIAL MEDIA AWESOMENESS??? ..https://linktr.ee/theinstaprofessorC...
07/08/2020
@thebrandingprofessor

Do you want some YUMMY FREEBIES to help you with your SOCIAL MEDIA AWESOMENESS???
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https://linktr.ee/theinstaprofessor
Click here.
FREE "How to Build your Instagram Community" - this magic tool help you build a curated and fruitful community on ANY PLATFORM with the FRAMEWORK I give you, but I wanted to be super specific so I used my favorite space.
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The other DELICIOUS FREEBIE is "How to Build a Social Media Calendar" - I love this tool so much because it will INSPIRE YOU to post authentically. Let the "emojis" inspire you to share the AWESOME YOU!
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Happy Creating & Connecting!

Your Personal Branding Coach

Bold INSTA-tute's cover photo
07/08/2020

Bold INSTA-tute's cover photo

These Two. They love your success.
07/08/2020

These Two. They love your success.

The way communication has evolved through the last decade has been immense and unprecedented, and with it, we advertise ...
07/08/2020

The way communication has evolved through the last decade has been immense and unprecedented, and with it, we advertise ourselves and make ourselves known. Back in my days as a publicist, I had to go through substantial measures to get my clients' media attention, trying to book them on shows, radio, and news outlets. Building them a reliable brand was time-consuming, and worst of all, expensive. This kind of branding was just not accessible to everybody. That is until social media happened.
In my chosen profession, I have always had to ask myself, "Where is the attention?" As the world's attention started to shift online, so did mine. My passion for making a change in people's lives got me thinking about reimagining traditional branding in a way that incorporated social media and made it available to the small business person. The most important thing I've learned is that you can't "corporate" your way into people's hearts.
With the massive boom in social media in the last 2½ years, the way people want to perceive content has changed massively. To highlight yourself in this ever-growing landscape, not only do you have to invest energy into other people, you must show them who you are. Regardless of what you do, if the passion is there, people will gain value from your rawness and vulnerability.
For a long time, it mattered what was fashionable, pretty, or endorsed, but the shift from brand vanity to brand purpose has changed what consumers value and with whom they do business. When people scroll through your profile, they ask questions like, "What do they do? How do they help people? What are they really about?" They are researching you and actively making decisions about you based on the things you've done. What's beautiful about this is that you have full control over creating an engaged and fruitful community, all that it takes is knowing how, and it starts with YOU.
As a branding coach, I care about my students and their success. Because I care about them, I ask myself what I can do to make sure their message reaches their core customer. But, the significant part is, you can answer this yourself only by being you. Be authentic, show the peaks and valleys of your journey, and the reality of what it takes to work in your field. In my years of building brands and teaching, I have accidentally come up with a formula for the steps necessary in growing your influence and community on social media, The Four Cs, the first one being the Courage to show yourself.
Next up is Content. One of the most consistent challenges I see in my students is not knowing what to post. There are a million reasons you may be intimidated by creating content for your brand, but the reality is that you know your stuff. The key is to make sure that everything you put out falls under one of the 3 points of engagement; entertain, educate, solve a problem.
The third, and arguably one of the most important, is Community. If you do not show people you are willing to invest in them and support them, why should they do it for you? When you pour love into the Community you are trying to build, it becomes the foundation for all the meaningful relationships that have the potential to bring you excellent value. Allow yourself to be relatable, guess what, people will relate! If you show you are genuine and open, reciprocation happens.
The fourth and final "C" is Consistency. Whether it be every day, three times a week, or once a week, create a schedule and stick to it. The content strategy makes sure that you stay fresh in your consumers' minds, but it is also essential for strengthening your social media skills. If you lack in any of the other "Cs," Consistency is the way to improve. Even if you have a content block, try your hardest to get something out there and interact with your Community. A little bit is better than nothing. I guarantee that as you do this, you will notice growth in interaction and relationships that will motivate you to step it up. Commit to yourself and allow yourself to create a useful branding tool through social media.
You and your brand are extremely valuable. It's just about enlightening people about what you do and the magic you bring.

02/18/2020

Are you overwhelmed by contemporary communication? Don’t be! If you are just joining the “party” of sharing and communicating through social media you are ok 👌! You have so much magic to share leading with the wisdom of being a modern elder who combines talent, experience and so much knowledge. It’s never too late to start building your influence where billions are investing their time.
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Reach out for a 1:1 Coaching over Zoom or in person. I can’t wait to help you get started! There is a tribe waiting to know you exist! #iwantyoursuccess #sharevalue #buildingyourbrand #brandbuilding #branding #connect
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Branding Workshop February 25th 5-7:30p ... get your ticket under events! Once you purchase your ticket 🎫 we will send you an email with the home studio address. Limited space. We keep the class small because each of our students are met where they are at. Walking away with an implementable action plan is our main goal! Excited for you!

02/11/2020

Why is Instagram the Social Media University (and what in the world 🌍 does that mean)?
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Hi 👋🏽 ! I’m speaking to every single #modernelder who is ready to embrace the contemporary way to communicate and connect and who want to relieve the overwhelm. It is ok 👌 if you haven’t started to build your influence on Instagram or any of the other social media platforms waiting for you... after you choose to see the power in it there is absolutely no obstacle you can’t conquer to do it! The world 🌍 needs your magic and the value your valued customer (demographic) experiences because of it!
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Note 📝 - the investment is time ⏰ and the R.O.I. is influence 👥. What could you do in life if you had influence? #iwantyoursuccess #sharevalue #branding #personalbrand #connect #collaborate #buildinfluence #personalbranding
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Get your Branding Workshop spot happening February 25th!!

Sharing with you daily about your opportunity to build your influence and your brand is more than a passion... it is a r...
02/04/2020

Sharing with you daily about your opportunity to build your influence and your brand is more than a passion... it is a responsibility I feel to my core. I know you can be as impactful and as influential as you allow yourself. Once you decide to invest the time to learn, to connect, to share and to build... you will be limitless.
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Is it easy? Yes, to learn the skills to build the habit is relatively easy. What is hard is for you to get out of your head. What is hard is for you to believe you can. Once that has been accomplished I promise you can!
Will it happen immediately? NO!! IT WILL NOT. Nothing worth having happens overnight. To build a solid foundation you need to invest your time and devote your talents. Come on... think years for the faucet to turn on ... but OMG 😳 when it does. DIOS MIO 🙏🙌🏽🙌🏽🙌🏽🙌🏽
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On #igtv I have a TV 📺 Series called Branding. There is about 6 episodes and they are all dedicated to your success. I am behind on uploading the workshop schedule but what is available is the 1:1 coaching schedule. Link in BIO but if you Ned early mornings or late afternoons or weekends... I will do it! #iwantyoursuccess #ibelieveinyou #youmatter #brandingprofessor #rgvblogger #latinablogger #texasblogger #letszoom #1on1coaching #workshopscheduleasap
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#garyveechallenge - I am determined to do the 64 posts today. Follow my Insta Story to see the journey. I share how to do it! You can! When you do ... feel the outcome 🙏🙌🏽🙌🏽🙌🏽 @garyvee (this is #38 and only two pieces of original content. Let me teach you how!!)

02/03/2020

Creating content across social media platforms can be overwhelming. Strategizing what to post and how to create engaging content can feel stressful.
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Here is a tip that will help you ease the overwhelm and guide you on creating content that is purposeful.
If you create content that falls under one ☝️ of the following three points of engagement you will be creating engaging content. Hey... be patient, kind to yourself, and lead with what you know.
3 Points of Engagement:
1. Entertain
2. Educate
3. Solve a Problem
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Never hesitate to Direct Message me for 1:1 Coaching to create your action plan for brand building success. If you are an employer I encourage you to empower your team in creating their personal brands and multiplying your branding efforts. Reach out to me and let’s chat about our custom workshops. #iwantyoursuccess # #buildingyourbrand #sharevalue #socialmediaconnections #brandbuilding #brandawareness #personalbrand #branding #brandingtips #creatingcontent

Today’s Bold INSTAtute Branding Workshop was AHHH-MAZING! @thebrandingprofessor @bonniegrealtor @africagibb @ednaivettho...
01/28/2020

Today’s Bold INSTAtute Branding Workshop was AHHH-MAZING! @thebrandingprofessor @bonniegrealtor @africagibb @ednaivetthomes @herndonrealty @jerrybirdsongc21n @sonialongoriatitlelady @ Cornerstone Home Lending

Photos from Bold INSTA-tute's post
01/25/2020

Photos from Bold INSTA-tute's post

Our 1:1 consultation with @bbeauty_app was Amazing! Thank you Pam for stopping by!!..#youmatter #brandingprofessor #iwan...
01/24/2020

Our 1:1 consultation with @bbeauty_app was Amazing! Thank you Pam for stopping by!!
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#youmatter #brandingprofessor #iwantyoursuccess #rgvblogger #texasblogger #latinablogger #instablogger #youcan #weallneedcoaches #smallbusiness

Our 1:1 consultation with @bbeauty_app was Amazing! Thank you Pam for stopping by!!
01/24/2020

Our 1:1 consultation with @bbeauty_app was Amazing! Thank you Pam for stopping by!!

Costa Rica has been an adventure! @thebrandingprofessor @sarah_atlasrgv ..#travelenrichesthesoul #thebrandingprofessor #...
01/21/2020

Costa Rica has been an adventure! @thebrandingprofessor @sarah_atlasrgv
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#travelenrichesthesoul #thebrandingprofessor #atlas

Costa Rica has been an adventure! @thebrandingprofessor @sarah_atlasrgv ..#travelenrichesthesoul #thebrandingprofessor #...
01/21/2020

Costa Rica has been an adventure! @thebrandingprofessor @sarah_atlasrgv
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#travelenrichesthesoul #thebrandingprofessor #atlas

As much as we love what we do at Bold INSTAtute, we also love some of the volunteer efforts that we have shared with oth...
01/20/2020

As much as we love what we do at Bold INSTAtute, we also love some of the volunteer efforts that we have shared with others. .
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#sylviasangels #volunteering #ourcommunitymatters #youmatter #brandingprofessor #iwantyoursuccess #rgvblogger #texasblogger #instablogger #youcan #weallneedcoaches

As much as we love what we do at Bold INSTAtute, we also love some of the volunteer efforts that we have shared with oth...
01/20/2020

As much as we love what we do at Bold INSTAtute, we also love some of the volunteer efforts that we have shared with others.
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#sylviasangels #volunteering #ourcommunity

These two (They’re affectionately called the Twinkies) just landed in Costa Rica. Stay tuned to the Giselle @thebranding...
01/19/2020

These two (They’re affectionately called the Twinkies) just landed in Costa Rica. Stay tuned to the Giselle @thebrandingprofessor ‘s Instagram Story and ours for the sights and scenes of Costa Rica! @sarah_atlasrgv Atlas Air Conditioning,
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#thebrandingprofessor #SarahAtlas #worldtraveler #youmatter #brandingprofessor #iwantyoursuccess #rgvblogger #texasblogger #latinablogger #instablogger #youcan #weallneedcoaches

These two (They’re affectionately called the Twinkies) just landed in Costa Rica. Stay tuned to the @thebrandingprofesso...
01/19/2020

These two (They’re affectionately called the Twinkies) just landed in Costa Rica. Stay tuned to the @thebrandingprofessor ‘s Instagram Story and ours for the sights and scenes of Costa Rica! @sarah_atlasrgv
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#thebrandingprofessor #SarahAtlas #worldtraveler

Teaching Social Media Branding to small business people, professionals and #lateadapters is Simply Exciting!!!..#youmatt...
01/17/2020

Teaching Social Media Branding to small business people, professionals and #lateadapters is Simply Exciting!!!
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#youmatter #brandingprofessor #iwantyoursuccess #rgvblogger #texasblogger #latinablogger #instablogger #youcan #weallneedcoaches

Teaching Social Media Branding to small business people, professionals and #lateadapters is Simply Exciting!!!
01/17/2020

Teaching Social Media Branding to small business people, professionals and #lateadapters is Simply Exciting!!!

Bold INSTAtute and @thebrandingprofessor very much enjoy working with some wonderful #SanAntonio realtors and mortgage l...
01/15/2020

Bold INSTAtute and @thebrandingprofessor very much enjoy working with some wonderful #SanAntonio realtors and mortgage lenders. @africagibb @jerrybirdsongc21n @herndonrealty @thebrandingprofessor
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#brandingworkshop

A bit of a throwback from a summer 2019 Branding Workshop by @thebrandingprofessor. @the_nonprofitexpert @lassirenasbeac...
01/13/2020

A bit of a throwback from a summer 2019 Branding Workshop by @thebrandingprofessor. @the_nonprofitexpert @lassirenasbeachrental @sherirowland @thebrandingprofessor @thebeardedguru
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#boldinstatute #brandingworkshop #wewantyoursuccess #thebrandingprofessor #smallbusiness #smallbusinessowner

A bit of a throwback from a summer 2019 Branding Workshop by @thebrandingprofessor.
01/13/2020

A bit of a throwback from a summer 2019 Branding Workshop by @thebrandingprofessor.

This past weeks Branding Workshop was full of positive, constructive synergy thanks to these hard working and amazing sm...
01/10/2020

This past weeks Branding Workshop was full of positive, constructive synergy thanks to these hard working and amazing small business Go-Getters! @palm_valley_dental @mvillanueva102 @thebrandingprofessor @its_me_ceciliag @msbliss_boutiquepreneur @shoppingbliss.boutique @motivationalmarie

01/09/2020

TikTok. Let’s talk Future Equity!!

DM me for February’s schedule for booking a coaching session.
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#iwantyoursuccess #tiktok

01/09/2020

TikTok. Let’s talk Future Equity!!

DM me for February’s schedule for booking a coaching session. #iwantyoursuccess #tiktok

Bold InstaTute’s recent Branding Session by @thebrandingprofessor was full of creative, constructive  energy. For more i...
01/09/2020

Bold InstaTute’s recent Branding Session by @thebrandingprofessor was full of creative, constructive energy. For more information about our webinars, workshops or one-on-ones DM us!
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#boldinstatute #brandingworkshop #thebrandingprofessor #smallbusiness #smallbusinessowner

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5401 N. 10th St. 221
Mission, TX
78504

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Our difference is our experience. Our superpower is our passion to help YOU build your brand on Instagram. You need to develop your Instagram Brand. We are our biggest success story because we are well into our 40’s and 50’s and have built a successful brand not only for ourselves but for many, many others. Now, our devotion is to help you develop those skills to have the power in your hands to create a brand that speaks volumes about your passion and the value you bring to your customers. It is not a phase. It is a MUST! Do not suffer the fate that awaits anyone who does not build on Instagram.

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Comments

Awesome page.
How do define success? Success is knowing you went above and beyond to make someone else smile. To me it also means being able to be a good role model for my children. Bold Media - Formerly Indigo PR
I define success by doing better than my expectations. Sometimes we are our own worst critic. Maria Chapa and I had a conversation about this yesterday. If you exceed your own expectations you probably have already surpassed everyone else's .... confidence = setting/meeting new goals = growth = SUCCESS!❤️
I feel the definition of success changes with the ebb and flow of your life. For me, I’ve always felt successful when I know I’ve created something that people fall in love with. I am driven when I know the people in my life want and expect more from me. Sometimes I feel successful just by having a calm, peaceful mind for a full day. Or a day where I enjoyed moments with my family without thinking about all the work I have! Or a week where I’ve kept up with the housework and my projects and made dinner every night of the week (which is rare) but successful 😂 I feel successful right now! I feel good about expressing myself through my calligraphy. That will change, and I will morph again and seek out another level of fulfillment.
I started to write a long, thought-out response but the truth is, my definition of success is simple: Finding a way to make a living doing what you're truly passionate about and making time for the things that pay you in butterflies, heart swells, and happy tears.
Success to me is finding your perfect harmony. Being content and happy doing whatever it is that makes you feel whole. To me it’s defined by so much more than a career and monitory things. My family my faith and the friends i choose to have contribute to me being successful everyday 💗💋
You look so happy - I must meet you! Need your help !
👍🏼