So excited! And in the year that we celebrate ONLY 100 years since women have been allowed to vote, we see the first woman VP!
A boutique consulting firm serving the Central Coast since 2003, specializing in government affairs, public relations, branding and marketing.
108 Webster Street
PLASHA WILL is the Founder and Principal at PFW Consulting & Political FrameWorks. She has provided services to both public and private agencies, non-profits, candidates and government officials, community education and organizing efforts and specializes in political strategy, government affairs and public relations. Plasha has served on the board of Planned Parenthood Advocates Mar Monte, as a Trustee on the International School of Monterey Board of Directors, as Past Chair of the International School of Monterey Foundation, as Past Chair of the board of the Ventana Wildlife Society, and on the 2011 Monterey County Citizens Redistricting Advisory Committee. Plasha attended the University of Vermont, where she received a B.A. in Political Science with a minor in Environmental Studies. She is married to Randy Will and has two children, Hayden and Myles. VALERIE GUARDIOLA has vast experience in database construction and management, traditional and social media, website development, event planning, fundraising and political campaigns. Valerie has completed both the California List and EMILY's List programs and has received multiple awards for her academic endeavors, including the Sylvia Panetta Leadership Scholarship and the American Association of University Women Scholarship. In her spare time, Valerie teaches poetry and writing workshops. She has an A.A. in Anthropology with an emphasis in Political Science and a B.A. in Social History from California State University Monterey Bay.
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PFW Consulting & Political FrameWorks is a full-service consulting firm that builds custom plans and individual strategies for each client. We provide services to both public and private agencies, non-profits, community organizing efforts, and local businesses.
We are big agency talent without the big agency feel. You get the benefits of big thinking, without the hassle of corporate structure. We are doers who get stuff done on time and on budget. We pair sound strategy and a whole lot of experience to get results.
We love partnering with clients who challenge the current thinking. It’s what gets us up in the morning.