Ad Council

22/10/2026

What motivates people to get involved and create positive change?

New research from Canva and the Ad Council finds that Americans expressed a desire for more kindness, connection, respect and understanding. Many even want to make a difference in their communities but need clearer pathways to action.

For organizations, nonprofits, businesses and community leaders, the report provides valuable insights into how to foster engagement, strengthen connections and inspire participation.

Read The Goals We Share report: https://www.adcouncil.org/how-we-work/ad-council-research-institute/research-studies/usa-goals

20/10/2026

Today, nearly 9 out of 10 unwanted wildfires nationwide are human-caused.

This Fire Prevention month, U.S. Forest Service, National Association of State Foresters and the Ad Council’s wildfire prevention campaign with Smokey Bear is as relevant as ever. The campaign continues to encourage Americans to take personal responsibility for protecting our nation's wildlands through practical wildfire prevention tips.

Since 1944, Smokey Bear has inspired people to help protect our wildlands from unwanted, human-caused wildfires. Learn more at SmokeyBear.com.

19/10/2026

New research from the Ad Council Research Institute and Google finds that Americans already know AI gets things wrong. Derrick Feldmann explains what it means for anyone who builds, deploys, or communicates about AI.

The most widely published sentence in technology today may also be the most ignored: AI can make mistakes. It sits in small gray type beneath nearly every chatbot and is repeated millions of times a day, yet most of us stopped seeing it long ago. So what do people actually know about AI's mistakes,....

15/10/2026

Flu season is officially here, and we’ve partnered with the American Medical Association to remind people that there’s “No Time for Flu.” Last year, an estimated 32 million people nationwide had the flu. An annual flu vaccine is a quick and easy way for people to protect themselves and their communities. It can help slow the spread of the virus and reduce the risk of serious illness, hospitalization and death. Learn more at GetMyFluShot.org.

09/10/2026

That's a wrap on Advertising Week New York. 🗽

From showcasing world-class partnership with OUTFRONT Media USA, to looking back at iconic "Creative that Endures" on the Insights Stage, and a candid conversation about maternal mental health at The Female Quotient Lounge, this week was a reminder of what's possible when creativity and cause unite. Thank you to everyone who stopped by, tuned in, and leaned into honest conversations with us!

07/10/2026

Community violence intervention practitioners are focused on stopping violence and saving lives, but many people across America are unfamiliar with their work. Our own Michelle Hillman and Chaucer Barnes of Translation talk about how and why our "Agree to Agree" campaign amplifies their stories.

Read more:

Every day, community violence intervention (CVI) professionals are building trust, navigating conflict and helping create safer communities, often without widespread awareness of the impactful work they do. Their stories are at the heart of the latest work from the Ad Council's "Agree to Agree"…

02/10/2026

We're proud to see Chaunté Lowe take the stage at Amazon Ads' unBoxed this week.

As a featured champion at our Public Service Award Dinner last year, Chaunté shared her story of resilience, perseverance, and hope that left a lasting impression on everyone in the room. At unBoxed, Chaunté shared further insights on her partnership with the Ad Council and Amazon Ads on The Mind Set, an innovative effort to help normalize conversations about mental health, and she explored how technology can help extend life-saving messages to audiences at scale.

It's a powerful example of what can happen when purpose-driven storytelling and innovative technology come together to drive impact. We want to thank our board member Alan Moss for everything he did to make this partnership possible.

And congratulations, Chaunté, on another powerful speech, and thank you for continuing to inspire others through your advocacy and leadership.

01/10/2026

We’re proud to launch an extension of our “Love, Your Mind” campaign with a new effort focused on maternal mental health.

The Secret to Motherhood aims to help new and expecting moms recognize that their mental health matters, and that caring for it is an essential part of caring for themselves, and their child. We’re proud to launch this initiative with support from Arthur M. Blank Family Foundation, Huntsman Mental Health Foundation, Merck for Mothers and Perigee Fund.

Learn more and find resources at LoveYourMind.com/moms.

30/09/2026

America is facing a skilled trades crisis: an estimated 2.1 million positions could go unfilled by 2030. Meanwhile, many young adults are unaware of how to pursue these careers.

Today, we're proud to announce a collaboration between the Ad Council, Dycom,
Ford Motor Company, The Home Depot and the The Wallace Foundation to launch a new partnership dedicated to illuminating a path for the next generation of skilled trades professionals. Together, we're working toward a national public education campaign launching in 2027 to help young people see the opportunities skilled trades careers offer and the pathway to get there. https://www.adcouncil.org/why-america-needs-a-new-public-education-campaign-to-build-the-skilled-trades-pipeline

28/09/2026

Ad Council Board Member Jen Kattula shares why she believes leaders have both an opportunity and a responsibility to lean into social impact work, and how partnerships like Microsoft's collaboration with the Ad Council help turn that commitment into action. Her insights are a powerful reminder that meaningful progress happens when innovation and purpose come together.