Frank H. Jump's Fading Ad Blog

Frank H. Jump's Fading Ad Blog The Fading Ad Campaign began as a photographic project documenting vintage mural ads on building brickfaces in New York City spanning nearly a century.

The Campaign began as a photographic project documenting vintage mural ads on building brickfaces in NYC spanning a century & became a metaphor for survival since many of these ads have long outlived their expected life span, like me living with HIV/AIDS. It has become a metaphor for survival for me since, like myself, many of these ads have long outlived their expected life span. Although this pr

oject doesn’t deal directly with HIV/AIDS, it is no accident I’ve chosen to document such a transitory and evanescent subject. Of the hundreds of ads I’ve photographed, many have already been covered up, vandalized, or destroyed. But still many silently cling to the walls of buildings, barely noticed by the rushing passersby.

02/06/2025

02/03/2025
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01/22/2025

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Take Courage – Borough Market, London – Featured Fade, Maria Grazia Parisi – January 2025According to Jessica Furseth, a...
01/16/2025

Take Courage – Borough Market, London – Featured Fade, Maria Grazia Parisi – January 2025

According to Jessica Furseth, a journalist living in London, the Take Courage ghost sign’s original purpose was not to boost the confidence of young professionals but to get us to drink; it was a promotion for the local Courage Brewery, founded in 1787.1. Furseth interviewed me in July of 2017 for her article Chasing Ghost Signs: Searching for Fading Words in London, New York, Melbourne, and San Francisco which was featured in December 2017 for Hazlitt. The phrase had taken on a different meaning for Furseth when, at the moment she first saw this fading ad, she was going into a building for an interview for a job for which she got hired.

A similar billboard in the Bronx can still be seen elsewhere in New York City. These motivational signs were made to inspire people during the COVID-19 pandemic and were not advertising any products. For me, these fading messages have become a metaphor for survival for me since, like myself, many of these ads have long outlived their expected life span. Although this project doesn’t deal directly with HIV/AIDS, it is no accident I’ve chosen to document such a transitory and evanescent subject. Of the hundreds of ads I’ve photographed, many have already been covered up, vandalized, or destroyed. But still many silently cling to the walls of buildings, barely noticed by the rushing passersby.

Ultra-right Italian politician Salvini
01/08/2025

Ultra-right Italian politician Salvini

Post Muto 🤣🤣🤣

So many stars…
09/06/2024

So many stars…

One of the biggest-selling Brazilian artists of all time, he scored a global hit with Mas Que Nada.

With Rosario Dawson – I just got recognized as one of her top fans! 🎉 FINALLY!
09/06/2024

With Rosario Dawson – I just got recognized as one of her top fans! 🎉 FINALLY!

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