Joe Salerno's Front Porch

Joe Salerno's Front Porch Father. Husband. Entrepreneur. Former Candidate for Congress Joe Salerno is a lifelong resident of New Jersey who was raised by a family devoted to public service.

His Dad, a World War II veteran and POW, made a career in the VA, while his Mom worked in local schools. Joe was raised with a strong work ethic from a young age, whether it was pumping gas part-time or working double shifts at the machine shop he ran a few years after college. He made time to attend law school in the evenings and focused his studies on the Constitutional history of our republic.

Joe built a successful career as a tech entrepreneur, creating hundreds of jobs along the way. Now, he wants to take his experience as a business owner to Washington, using the skills he learned to fight for job creation, fiscal responsibility and greater opportunity for every resident in South Jersey. Joe lives in Lower Township with his wife, Della. They are the parents of four children.

08/31/2026

How big is “massive”? What counts as a “catastrophe”?

This morning, Rep. Jefferson Van Drew continued his effort to keep NJ’s motor-voter screw-up in the news. He wrote an op-ed that described 400 votes cast by noncitizens as a “massive failure” and a “catastrophic breakdown” that should serve as a “warning for America.”

Four hundred votes sounds like a lot.

But it represents just one one-hundredth of one percent (0.0001) of the 3.334 million votes in last year’s gubernatorial election. And it is far less than the 11,191 New Jersey vote-by-mail ballots returned and not counted in 2024.

This is another way that politicians take advantage of the shortcuts our brains take. We hear a number like 400 and react to its size. Our human nature isn’t very good at asking, “400 out of how many?”

Here again, we voters have an opportunity to demand more of our representatives. Before we react to a politician’s cry that a problem is massive or catastrophic, we should insist on a clear explanation of the scope of the problem.

Isn’t that what common sense demands?

08/26/2026

We’ve seen how politicians stir our emotions. They can distract us by provoking fear, anger, or distrust.

But there are other ways they get us on their side before we’ve had time to think. Sometimes they connect complicated issues to values we already hold ... and because the value feels right, we align with the policy before we've really examined it.

Consider the healthcare debate.

08/20/2026

Is it possible that our decisions on today's most important issues are shaped more by our emotions than our common sense?

Take climate change. Is it an existential threat to humanity? Or just a hoax?

Chances are, you already have a reaction. But where did that come from?

Politicians know it is a lot better for them to stir up our feelings ... than to get us thinking clearly.

Imagine the woman who led your family for years moves into a nursing home near you. She has voted in every election for ...
08/01/2026

Imagine the woman who led your family for years moves into a nursing home near you. She has voted in every election for decades and now needs to re-register in her new community. Under the SAVE Act, she must prove her citizenship. Amazingly, she still has her birth certificate. But her married name doesn't match. Here's hoping someone at Brooklyn Borough Hall can find her marriage record in this box from 1954!

07/23/2026

You don't need a fancy education to have common sense.

And common knowledge doesn't always make common sense.

07/22/2026

People who have common sense ought to agree on everything that involves common sense, right?

I mean that's just common sense, don't you think?

05/21/2026

Do you believe that the NJ-02 election in November matters?

I hope these current and former candidates do! Terri Reese for NJ CD-2, Tim Alexander For Congress: A Voice for South Jersey, Mullock for Congress, Bayly Winder For Congress, Carolyn Rush, Amy Kennedy.

05/18/2026

From a NY Times report headlined, "Political Money Is Flowing to Influencers":

Last month, Carlos Eduardo Espina, a progressive influencer, revealed a surprising endorsement to his 14.5 million followers on TikTok: He would support Tom Steyer, the billionaire running for California governor as a Democrat. ...

Unmentioned in Mr. Espina’s post: Mr. Steyer’s campaign was paying him $100,000 to help win the election. ...

The $100,000 fee, buried in campaign finance records, is described as a payment for “strategic advice and campaign surrogacy.”

05/15/2026

Which candidate would best represent NJ-02 in Congress?

This series never tried to answer that question.

Instead, I hoped it would help people think about a different one:

Which campaign has the best chance to win this November?

Of course, those should not be different questions.

So what would need to change in our politics…
for the best leaders to also have the best chance to win?

Let’s see if we can figure that out together here on the Front Porch.

05/08/2026

Polls answer more than, "Who's winning?" They inform campaigns on which messages will most effectively move us emotionally.

Address

North Cape May, NJ
08204

Alerts

Be the first to know and let us send you an email when Joe Salerno's Front Porch posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Organization

Send a message to Joe Salerno's Front Porch:

Shortcuts

Share