06/12/2026
In case you missed it - my message to the supporters of our 2026 campaign for justice and accountability in Alameda County!
With most of the votes counted in our election, the result is not what we had hoped for in Alameda County. It was a race to the finish but once again, money made the difference in the outcome.
Simply put, our corporate-free grassroots campaign was no match for the million-dollar ad campaign supporting the appointed District Attorney.
I want to thank those who put in the hard work, the sweat-equity and sacrifice, and everyone who donated money to our campaign in the past six (6) months.
If you made a donation or a phone call, walked a precinct, showed up for an event, talked to your family and friends, or did anything to push back against the narrative of hate in our County, you matched my courage and made a difference in 2026. I am forever in your debt.
In 2018, we pulled back the dusty curtains of the status quo never again to be closed to us, our community or anyone in search of fairness and justice and compassion.
We opened eyes, hearts and minds for the very first time in decades to the most important issues of our time - the urgent need to end mass incarceration, racially biased prosecutions, and to hold law enforcement accountable to us, the people who pay them and expect equal protection and fair treatment under the law.
Every election since 2018, we were up against everything the political establishment could throw at us and its million dollar juggernaut of corrupt leadership that would do all it could do to hold onto power. We beat them in 2022. Unfortunately, in 2024 and again in 2026, they prevailed.
I hope that my tenacity, resilience and courage will inspire another progressive lawyer to challenge the powers that be in Alameda County, just like civil rights attorney Bob Treuhaft who challenged the establishment when he ran for District Attorney in 1966. Fifty-two years later we followed in Attorney Treuhaft's trailblazing footsteps.
I hope it does not take another 50 years for a champion of justice to emerge and win a DA election. I encourage young people in our community to continue to push for accountability in the DA's office and oversight over the Sheriff. I believe that we must achieve those goals for a safer Alameda County.
So please do not lose heart. "Sustained attention is a form of resistance." This is not the end of this journey.
In the words of Ella's Song, we who believe in freedom cannot rest until it comes. Now is not the time to silently accept a DA whom some say is Clarence Thomas in lipstick and heels as the chief administrator of justice in Alameda County.
Let us continue the fight for justice and accountability in the days and months ahead, marching together until we achieve justice for all. Justice must be fought for, protected and demanded, and I will be there with you.
In the coming weeks, meet me on Substack to talk about how we stay in the fight. Check out Pamela Price Unfiltered.
Keep the faith. Our children are watching.
A Luta Continua.
P.S. While the 2026 campaign for justice and accountability has ended, there are still bills to pay and money needed to sustain our ability to communicate with you and our community. Please make a donation at www.pamelaprice4da.com/2026_Justice_Fund if you can to retire the debt and support the work for tomorrow's future.
