09/03/2026
Joshua Canter, vice president on our national advocacy team and an advisor on AI strategy for companies and organizations, focuses on a shift many teams are only beginning to recognize:
It is not just about how to use AI.
It is about how to operate in a world that already does.
Most conversations still center on text and image generation.
The larger issue is that AI systems now:
• Scrape and summarize websites
• Shape AI-driven search visibility
• Influence how policy positions are interpreted
• Act as intermediaries between organizations and stakeholders
That changes communication strategy.
Websites must be structured for AI discoverability and accurate interpretation. Content must anticipate machine summarization. Credibility must be protected in an AI-shaped information environment.
The competitive advantage is no longer adoption.
It is a strategic adaptation.
On March 11, Josh will discuss how communications and public affairs teams can move from experimentation to everyday practice while responding to these structural shifts.
Public Affairs Council