06/24/2026
Can enhancing color on dynamic message signs improve clarity and safety on the road? In a new MnDOT-funded project, researchers are studying how colors on dynamic message signs affect driver perception and information comprehension. A pilot study will help identify which color options improve visibility, reduce distraction, and support safer travel.
The majority of MnDOT’s dynamic message signs (DMS) are equipped to produce full color/full matrix messaging. Current signage regulations refer to retroreflective colors for static signs, but MnDOT…