08/10/2026
I’ve been working on an elevator pitch for Aardvark for a while now, and I’ve discovered that explaining this organization succinctly is surprisingly difficult.
Calling it an animal sanctuary is accurate, but woefully incomplete.
Similarly, referring to it as a conservation organization captures another important part of the vision, while leaving much of the rest untouched.
I could add habitat restoration, regenerative agriculture, renewable energy, veterinary care and rehabilitation, education, research, human support, responsible employment practices, and rigorous institutional governance, but eventually I’d no longer be giving an elevator pitch. I’d be trapping some poor unsuspecting person in an elevator while I recite a list.
The problem, as I’ve come to see it, is that the list doesn’t really explain Aardvark anyway.
The premise underlying Aardvark has always been that these things are interconnected.
We tend to organize problems into separate categories because that makes them easier to comprehend and administer. Animal welfare belongs here. Conservation goes there. Human health somewhere else entirely. Food, housing, employment, social responsibility, philanthropy, governance, public health, land management—all assigned their respective lanes.
Nature is considerably less accommodating.
Dr. Martin Luther King Jr., writing about the interdependence of people and communities in Letter from Birmingham Jail, gave us language whose gravity resonates far beyond its original context: “We are caught in an inescapable network of mutuality, tied in a single garment of destiny. Whatever affects one directly, affects all indirectly.”
Animals are surrendered or abandoned for reasons that frequently begin with human circumstances. Ecological degradation affects the health and resilience of animals and people alike. People entrusted with caring for others eventually burn out when the systems surrounding them fail to care adequately for them. Institutions lose public trust when their practices fail to live up to their stated values.
Pull on one thread and, before long, you’re holding several others.
That interconnectedness is why the work we’ve been doing before acquiring land has become so extensive. Aardvark now has its 501(c)(3) public charity status, and an enormous amount of work has gone into developing the governance, financial, operational, ecological, animal-care, safety, emergency-response, and institutional frameworks that will eventually have to function together.
That work has given rise to a litany of questions—many of which I anticipated, and quite a few I did not.
How does one build an institution capable of caring for animals throughout their lives while also ensuring that the people doing that work can build sustainable lives of their own?
How could we restore and protect a large landscape while allowing agriculture, energy production, animal care, research, education, and human activity to coexist responsibly on it?
What governance architecture will allow Aardvark to attract substantial resources while ensuring that money never becomes more powerful than the mission it was given to serve?
What mechanisms must we create to preserve the principles driving thousands of decisions so that, decades from now, someone who never knew the founder can understand why those decisions were made?
Finding durable answers to these questions is essential if Aardvark is to become the living system I envisioned. Animal health, ecological health, human well-being, and institutional integrity have to reinforce one another if the whole is going to remain healthy.
The more thoroughly we develop the architecture, the more apparent the scale of the undertaking becomes.
It is going to require a tremendous amount of money.
It is going to require expertise I don’t possess and experience I’ve not yet acquired.
It will call for scientists, veterinarians, ecologists, land managers, farmers, builders, educators, attorneys, accountants, board members, donors, volunteers, employees, neighbors, and people whose necessary contributions haven’t even occurred to me.
It will need many people pulling in the same direction.
That realization is humbling. It also makes the work we’re doing now feel all the more consequential. If I’m eventually going to ask that many people to entrust some combination of their time, expertise, labor, money, and belief to this undertaking, I have an obligation to make certain there is something substantive and worthy of that trust waiting for them.
Perhaps that’s why I’ve had such difficulty writing an elevator pitch.
Aardvark was never intended to fit neatly into an elevator.