Buff Academy

Buff Academy Buff Academy is here to share tips and best practices for golf course operators. Join us as we ask our "Buffs" about their fields of expertise.
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Buff Academy was created to provide golf course operators with innovative ideas and best practices from the Billy Casper Golf (“BCG”) “Buffs.” These “Buffs” have joined BCG as experts in various industries, and provide knowledge and insight not commonly found within the world of golf. This weekly series will give you an opportunity to engage, interact, share, learn, and grow with our “Buffs,” as we continue to build the most powerful platform in golf. We know there is strength in numbers, so invite your friends, Buff Up, and prepare to be BUFFALO STRONG.

Mission: Creating the Most Powerful Platform in Golf

Operating as usual

Tip #6 - Can Dynamic Pricing really work in the golf industry? Read as MarketingBUFF Adam Kempton explains how to proper...
08/05/2015
BuffAcademy - MarketingBuff Adam Kempton - Pricing

Tip #6 - Can Dynamic Pricing really work in the golf industry? Read as MarketingBUFF Adam Kempton explains how to properly implement dynamic pricing without devaluing your product.

http://www.billycaspergolf.com/blog/buffacademy-marketingbuff-adam-kempton-pricing

Read as Billy Casper Golf’s Marketing Analytics Director and Marketing “Buff”, Adam Kempton, describes pricing strategy in golf geared towards long-term revenue performance.

Shifting gears a bit: Let's talk Operations. OperationsBuff Tom Reilly shares how Billy Casper Golf hires for success:ht...
06/19/2015
BuffAcademy - OperationsBuff Tom Reilly: Hiring for Success

Shifting gears a bit: Let's talk Operations. OperationsBuff Tom Reilly shares how Billy Casper Golf hires for success:
http://www.billycaspergolf.com/buffacademy-aceandhiring

Read as Billy Casper Golf’s Director of Talent Management and Operations “Buff” Tom Reilly, describes how BCG revamped its company culture and implemented the "ACE" program to attract and retain quality employees — and improve the experience at its courses.

Big Data is important.  How do you get it?  What do you do with it?  Listen to it!Kyle Ragsdale explains "Big Listening"...
06/15/2015
Quiet Please! Listening in Progress...

Big Data is important. How do you get it? What do you do with it? Listen to it!
Kyle Ragsdale explains "Big Listening" and how it's used at Billy Casper Golf:
http://www.billycaspergolf.com/buffacademy-listening-to-data

Read as Billy Casper Golf’s CMO and Marketing “Buff” Kyle Ragsdale, describes "Big Listening" and how BCG has implemented it across the board to create a platform for effective data analysis and customer engagement — specifically for golf and golf co

06/03/2015

What will our "Buffs" share next? Stay tuned!

New blog post up.  SEO can work for your golf course.Read insights from Kyle Ragsdale, Aline Kasliner, and Jessica Lewis
05/26/2015
BuffAcademy - Golf and SEO

New blog post up. SEO can work for your golf course.
Read insights from Kyle Ragsdale, Aline Kasliner, and Jessica Lewis

Read as Billy Casper Golf’s CMO and Marketing “Buff” Kyle Ragsdale, introduces SEO as it relates to the golf course management world. Learn to cut through the hype and generic sales pitches to build an SEO plan that works for golf.

05/05/2015

marketingBuff, agronomyBuff, hospitalityBuff, operationsBuff... golfBuff! Learn from the #Buffs at #BuffAcademy!

Buff Academy
04/24/2015

Buff Academy

Buff Academy's cover photo
04/24/2015

Buff Academy's cover photo

Buff Academy's cover photo
04/24/2015

Buff Academy's cover photo

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8300 Boone Blvd
Vienna, VA
22182

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